Marketing
Strategy Support: How Marketers Are Getting The Most Out Of AI
Most marketers are using AI in their marketing strategies, with success seen in customer service as well as marketing ROI.
Marketers Optimistic Despite 2024 Economy Concerns (New Report)
Hopes are high for 2024, with 61% of marketers expecting business to improve and 41% expecting a bigger marketing budget than last year.
The Top 5 Best CRMs for Magazine Publishers in 2024
Customer relationship management is an important part of any successful business, and the publishing industry is no exception.
Tech Surge: B2B Martech Spending To Continue Rising (New Report)
Last week, I wrote about the martech market, with estimates putting its worth at nearly $670 billion globally, accounting for 30% of marketing budgets.
Retention Strategy: SMBs Can Do More To Nurture Holiday Shoppers (New Report)
Hoping your SMB finds some Cyber Monday success today? Don’t forget to follow-up with those new customers!
Chief Concerns: Bridging The Marketing Gaps Between CEOs and CMOs
To help you prep for those family disagreements bound to bubble up at the table on Thursday, allow me to share some news that will let you practice your debate...
Martech Making Up More Of Marketing Budgets, Worth $669B Worldwide
It’s not just your imagination — the martech market is in fact growing and improving at an incredible rate.
New Study Estimates How Many Billions Google & Meta Owe Publishers
For some reason, that’s the first measurement I thought of when I read the recent study of what Google and Facebook might owe U.S. publishers for their content.
Under The Influence: Influencer Marketing Benefits Sales, Branding, And More
You’d expect your favorite blogging influencer to write about how revolutionary influencer marketing is.
Enormous Ad Spend: E-Retail Now The “Fastest Growing Media Channel” (New Report)
Halloween candy leftovers are still around, but in stores and online, it’s clear what season we’re in.
Branding Exercises: What Publishers Can Do To Improve Trust
Content is king, as they say, but recent research by Toolkits and National Research Group has found a hierarchy even on that tier.
Quality Control: The Power of High-Quality Data In Challenging Times
Market disruptors like AI, increased costs, and skill shortages are affecting businesses across all industries, and according to a new study experian...
Primed For Growth: Amazon Continues To Bite Into The Duopoly’s Ad Share
The last time we looked extensively at the double-headed beast that controls so much digital advertising — late last year, when Google and Meta’s combined share of the market was at a massive albeit slightly reduced...
The Search Continues: Knowing Your Audience In the Age of AI
Much like that old hair-club commercial in which the spokesperson spread the word both as the company president as well as a client, we post helpful media and marketing blogs both for your sake and our own.
Growing With AI: The Big AI Question Every Business Needs To Ask
McKinsey had already shared its findings on generative AI, automation, and the workplace of tomorrow. But a new episode of The Future of Asia Podcast put certain numbers in a perspective I hadn’t considered.
Growth-Focused Companies Spending More On AI In 2024
Last week, the Magazine Manager blog discussed AI in the newsroom following a survey that found more than 75% of news organizations were using the technology...
More Marketing Agencies Using Hybrid Billing Models
Last week, the Magazine Manager blog wrote about the uncertainty around current media agency models. Now, a new WordStream report is looking closer at the cost of these agencies.
Global Search Revenue To Grow 12.9% Next Year
2024 will see an upswing in global search revenue growth, to 12.9% growth from this year’s 8.4% growth, but will decelerate annually from there, according to forecasts from New Street Research.
Are you undercharging for your digital publication? New research reveals telling subscription data
New research from Toolkits and the National Research Group is shining light on subscriptions to digital publications at a time..
A Sales Rep’s Best Friend: Why Integrated Marketing Tools Are Crucial
If you work in ad sales and depend on your CRM, some tools are absolutely essential.
