Publishing
Just The Facts: With Digital Content Creators Failing To Fact-Check, UNESCO Offers Training Course
As content creators and digital publishers become more important in the "information ecosystem," fact-based information is essential.
The Age(s) of Advertising: Maximizing Engagement With Better Targeting
According to a recent study, Gen X and Baby Boomer consumers are the most receptive to digital ads they see online.
Advertising Outlook: Where The Money’s Going In 2025
A new report on projected advertising spend has connected television (CTV), streaming, and over the top video (OTT) seeing the most growth.
The Top 18 Magazine Software For Publishers in 2025
When it comes to magazine media and digital publications, reliable software tools are a necessity.
Stay Human: New Study Finds Journalist-Crafted Articles Preferred Over AI
A recent study says readers find journalist-crafted news articles more comprehensible than articles produced with AI automation.
AI Expectations: Why Publishers Must Balance Excitement With Realism
A new report says AI won't likely "alter the fundamental commercial reality for the news” the same way the shift to online did.
AI Companies Collaborating on $10 Million Support Projects For Newsrooms
Monies will support AI focuses varying from text summarization and translation to media analyzation and marketing services.
Podcast Potential: Audiences More Attentive, Receptive, And Open To Brand Messages (New Report)
Listeners not only find podcast ads to be more relevant, but nine in 10 have taken action because of an ad.
Premium Programmatic Growth Projected To Only Increase Further (New Report)
The premium programmatic market saw a reported 47% growth YoY through August 2024, with a projected share of 50% by year’s end.
Advertising Outlook: WFA Predicts Two Years of Rising Media Inflation
The U.S. is just one of the global media markets to see greater media price inflation, rising from 2.1% this year to 3.9% in 2026.
Advanced Advertising: Are Google’s AI Overview Ads Enough To Maintain Search Dominance?
Will the recent announcement of ads in mobile users' AI Overviews be enough to help Google maintain its search dominance?
Money Talks: New Research On What’s Driving AI Investment
The top factor driving responsible AI investment for businesses is differentiating their organization, product, or service.
Audience Abandonment: Are Publishers Moving On From Meta?
Meta has made a few publishing-related headlines recently, touching upon declines in audience engagement as well as tradeoffs in audience opportunities.
Highly Recommending: Magazine Readers ‘More Influential’ Than Other Media Users (New Report)
With so many Americans engaging with magazine media, their high-influence is something digital magazine publishers know all too well and more and more advertisers are quickly discovering.
Ad Brakes: How To Reduce The Carbon Costs Of Media Campaigns
Carbon footprints of media campaigns could be reduced by as much as a third by incorporating certain sustainability measures.
AI Everywhere: AI Adoption Rate Surpassing Previous PC and Internet Rates
A new report finds that generative AI reached usage rates in two years that it took PCs and the Internet more than five years to reach.
Search Strategies: More And More Trading Traditional For AI
A new survey has found that 77% use genAI tools to search in place of Google and other traditional search engines.
As Costs Rise, Which Clicks Are Working Harder?
Advertisers looking at their audience development strategies are seeing search's clickthrough rates continuing to exceed social and retail media.
AI Analysis: Rewards Abound, But What Risks Should Advertisers Consider?
While advertisers continue to incorporate genAI into their ad strategies, there are still lingering concerns.
Inbox Engagement: Why Sponsored Content Means More In A Newsletter
Readers find newsletters to be their preferred news source ... and that built-in trust means they’re more receptive to sponsored content.
Br-AI-n Trust: More Advertisers Showing Confidence In AI
A new report shows advertisers are trusting AI for both optimization and, on an ad sales management level, content worthy of being near.
Sign-Up Sweeteners: What Your Newsletter Needs To Offer In Exchange For Emails
A new survey on audience development says 52% of consumers would subscribe to a newsletter if given free, exclusive content.
Moving Targets: How To Reprioritize Audience Targeting Amidst Privacy Laws
A recent digital advertising survey says new data privacy standards will make the largest impacts on audience targeting and measurements.
AI Data Drought? News Sites Leading Pack Of Platforms Preventing Data Harvest
AI is seeing increased restrictions in its training data, particularly from news sites whose share of blocked tokens is at 45% (up from 3% last year).
Red (News)Letter Days: New Report Highlights Why Publishers Continue To Count On Email Newsletters
Email newsletters saw continued growth as effective audience builders in a new report, with production up to 95% from 81% in 2022.
Cookie Cutters: How The Future Is Still Cookieless Despite Google’s Recent Reversal
With so few users actually accepting cookies now, new analysis is predicting most internet browsers will become cookieless in the future.
Every Meta Moment Counts: How The Platform Draws Such A Large Share Of Digital Ad Spend
Compared to other video platforms with near-equal shares of time spent, Meta's share of digital ad spend is much larger.
How AI’s Creative Boosts Can Help (And Hurt) Writers And Publishers
As writers continue to work out the best uses for AI in publishing, a new study is warning against a larger creative toll.
Safety First: What Are The Programmatic Concerns Moving Forward?
Following Google's reversal on cookies, a new survey finds that 60% of programmatic experts are most concerned about brand safety.
More Hours In The Day: Larger Percent Of Time Being Spent With Digital Media
Digital media continues to distance itself from traditional media in terms of how much time is spent with each by the average American adult.
Big Tech Bargain: Google, California Agreement Commits $250 Million To Journalism, AI Initiatives — But At What Cost?
The deal between California and Google will bring an influx of money to newsrooms ... but does it let the tech company off easy?
Email Engagement: The Compounding Importance of Email To Subscription Businesses
Even as CTRs fall, email continues to be vital for communicating, engaging, and converting in the subscription industry and beyond.
Push The Right Buttons: Publishers Leaning More Toward Mobile, Apps, Push Notifications (New Report)
A new report on digital publishing's future is showing more success engaging with young audiences through apps than through sites.
AI In Publishing: Gen AI Adoption Expected To Reach 100 Million U.S. Users In 2024 (New Forecast)
A new 2024 forecast has gen AI adoption reaching the 100-million-user milestone, which took Facebook four years to reach. What does that mean for digital publishers?
Better Results: New Survey Shows Nearly Half Happier With AI-Assisted Search Results
For those paying attention to the AI Search revolution, 29% say that they use traditional search engines less because of AI platforms.
Performance Matters: What Types of Commerce Advertising Generate The Most Sales For Publishers?
Almost half of the experts surveyed say the importance of commerce advertising is increasing compared to other digital advertising forms.
A Roaring Trade: Trade Media A ‘Significant Factor’ In Sales And Strategies (New Report)
A survey of B2B leaders found that trade media coverage directly impacts purchases, brand positioning, and other decisions.
Programmatic Potential: Retail Leading All Industries In Alternative Programmatic Ad Buys
Just because Google changed its mind on cookies doesn’t mean publishers should throw away their work seeking out cookie alternatives.
Send In The Search Team: Can SearchGPT Dethrone Google Search?
With the announcement of OpenAI's generative search tool, SearchGPT is hitting Google where it could hurt the most.
Tough Cookies: Google Is Keeping Cookies, So Now What?
Now that Google has decided to keep the third-party cookie alive, what does that mean for publishers and advertisers moving forward?
Ad Infinitum: The Ever-Increasing Role of AI In Advertising
New estimates say that, in five year’s time, 94.1% of all ad spending for digital and analog media buys will be AI-enabled.
Searching Elsewhere: The Getaway From Google And Shift To Social Media
A new survey found that 1 in 4 use social media to search online, and 1 in 5 don’t feel the need to use search engines at all.
Is The Public Ready For AI In The Newsroom?
A digital news study has found that 52% of Americans are not currently comfortable with AI work overseen by humans in the newsroom.
Part Of The Process: How The Public Perceives — And Prefers — AI In The Newsroom
A new survey of news consumers shows a majority wanting a label or some disclosure for AI-produced news with human oversight.
The Future Of AI, Today: Are The Highest AI Hopes Already A Reality?
A new report is asking global marketers about current AI use and future AI hopes, revealing wishes that, for many, are already here.
Abandonment Issues: How To Keep Consumers From Deserting Their Online Carts
A recent survey found that extra costs and fees were the top reason online shoppers have abandoned their carts.
Digital Ads in 2024: The Challenges of Transitioning Your Team to Digital
The transition to digital sales can be quite the adjustment for some print ad salespeople, but with patience, dedication, and training, you can jumpstart your team
Digital Transfer: Media Consumption Rising Worldwide (New Report)
Total media usage rose 0.3% to 56.15 hours per week worldwide, and the forecast shows further expansion moving forward.
Let Them Talk: The Best AI Tools For All Publishing Departments
The power of AI didn’t magically appear with ChatGPT … but it sure feels that way sometimes, doesn’t it?
Plan B2B: How Digital Initiatives For Customer Acquisition Are Just The Beginning
Digital is clearly the way for B2B marketers, with top channels being social media (22%), digital advertising (16%), and email (13%).
AI Obstacles: The Hurdles To Overcome For Implementing and Maximizing AI’s Potential
Estimating and demonstrating AI's value is the primary obstacle in adopting the technology, but it's a conquerable hurdle.
Renewed Interest: Publishers Increasing Focus On Subscriptions In Face Of Traffic, Ad Revenue & AI Challenges
A recent survey of publishing executives found that most are increasing their focus on building subscription revenue.
Wait And See: Publishers Punting On Cookie Deprecation Preparations (New Report)
A recent survey of global publishers found that less than a third (32%) are actively preparing for a cookieless future.
Make Room, Duopoly: Amazon Ad Spend Continues To Grow
Amazon continues to climb into the upper echelon for digital-ad spend, positioning itself behind the Duopoly controlled by Google and Meta.
Personal Best: Why Personalized Marketing With More Touchpoints Is Essential
With most marketers believing it's harder to reach customers today than it was 5 years ago, personalized marketing is increasingly important.
Yes, Facebook Is Down: Publishers Seeing Drastic Decline In Referrals (New Report)
New data is highlighting just how steep the decline of Facebook’s referral traffic has gotten for publishers.
Audience Growth: The Ever-Expanding Benefits of Quality First-Party Data
Marketers collecting first-party data report improved customer experience, customer retention, advertising ROI, and customer engagement.
Failure Is Not An Option: Why Failed Payments Are Especially Harmful For Subscription Businesses
Just because failed payments are considered an inevitable cost of doing online business doesn’t mean that they should be taken lightly.
Streamlining With AI: Is Your Workflow Fully Optimized?
Marketers are using AI tools in their workflows for task automation, asset organization, and content creation.
Tech Support: The Latest In Legislation Designed To ‘Level Playing Field’ For Publishers And Big Tech
Recent legislation could help the plight of the publisher and make Big Tech pay for its fair share of news content.
Confidence Boost: How Data Strategies And AI Can Pave The Best Paths Forward
The confidences marketers are currently feeling are built upon a solid data-strategy foundation and optimism in generative AI.
Searching AI And Low: What Google’s AI Overviews Mean For Publishers
Google's AI Overviews is changing Search as we know it, but as users experience this new convenience, publishers need to consider a response.
Rising Costs: How AI & Automation Can Help With Cost Per Lead And More
The cost per click is up $0.44 from last year while the cost per lead is up more than $13 to $66.69 this year.
Marketers Believe AI Advances To Make Most Impact On Email Marketing Automation (New Report)
Marketers say the most effective way to measure email marketing success is by the revenue generated, followed by ROI and engagement metrics.
More AI The Merrier: Marketers Saving More With Multiple Uses Of AI
The top three use-cases of generative AI for B2B marketers are creating recurring customers, automating documentation, and automating marketing.
From Dailies To Digital: Online Overtaking Newspapers, TV For Local News
A recent survey found almost half prefer news sites or social media for getting their local news and information, up from 37% in 2018.
Making An AI Impression: Using AI More Likely To Garner Favorable View
A recent survey of communications professionals found that they’re “more likely to have a favorable view of agencies and colleagues who incorporate AI into their work.”
Exclusive Incentives: The Marketing Offers That Gen Z Can’t Refuse
Exclusive offers made 56% of Gen Z — and 73% of Gen Z college students — feel more emotionally connected to brands.
AI Growth Shows Continued Rises In Sales, Satisfaction, And Marketing Savings
New research sees a 5.1% improvement in sales productivity, a 6.1% improvement in customer satisfaction, and a 7% drop in marketing costs.
Opt-Out Observations: What Marketers Can Discover For Better Email Engagement
Just as you can learn something about yourself based on your dislikes, marketers can learn a thing or two about their campaigns from discovering more about those who opt-out.
Making Time: AI, Automation, And How SMBs Can Prioritize (And Optimize) Marketing Efforts
Most small businesses spend less than an hour each day on marketing, highlighting the need for marketing software that create efficiencies.
Sponsored Spending Slowdown: YoY Social Media Growth Down Slightly (New Forecast)
Brands will spend $9.29 billion on social media sponsored content in 2025, but that 14.2% YoY growth will be down from 2024’s 16% growth.
Brand Disconnect: How Companies and Customers Disagree On Personalization, AI, And More
New findings show that 81% of brands say they have a “deep understanding of their customers,” while only 46% of customers agree.
Feature Friendly: Why Marketers Ultimately Switch Software
Almost half of the marketers who switched applications said new and better features were the reason they replaced their software.
Personal Touch: How Marketers Are Turning To AI For Enhanced Personalization
Most marketers believe AI could further improve predictive analytics of customer behavior and enhance dynamic content creation and optimization.
Journalism in The Gen AI Era: The Help Newsrooms Get — And Want To Get — From AI
Nearly three-quarters (73.8%) of news professionals surveyed by AP say they or their organization are using AI in some capacity.
Missed Signals: Most Marketers Aren’t Collecting Customer-Journey Data (New Report)
Only 75% say collecting real-time data about a customer journey is critical, while only 47% are even collecting the data.
Stay of Cookie Execution: Google Postpones Cookie Deprecation Again
The postponement into 2025 (or beyond?) marks just the latest delay since Google’s announced its phase-out plan for the third-party trackers.
Seeing Is Believing: More Marketers Valuing Video In Campaigns (New Report)
Not only are more marketers integrating images and videos into their content in 2024, but more believe video to be the most valuable creative asset.
The Search Continues: AI’s Referrals To Brand Sites See Promising Growth
New research shows Perplexity’s referrals grew almost 40% month-over-month since January, proving AI’s potential beyond just generating content.
Data-Driven Decisions Seen As Difference-Maker As Marketers Face More Competition In 2024
92% of marketers rely on data to make decisions (up 11% from last year), and more than half say they’re prioritizing more personalized marketing experiences.
Data Difficulties: Even With AI, Retailers Struggling To Connect Data Dots
While most retailers are using generative AI for personalization, nearly half are struggling to make data accessible.
Breaking The News: Google Removing News Links In Response To California’s CJPA
As CA’s Senate waits to hear the California Journalism Preservation Act, Google has taken what some say is an undemocratic measure.
Personalization Pays: How Marketers Leverage Perks For Better Consumer Data
While more than half of consumers are frustrated when brands send irrelevant content and offers, 85% love when they get it right.
Publishers Planning Ahead: Data Collection In A Cookieless Future
A new study says 78% of publishers are taking a cookieless future seriously and investing in first-party data solutions.
Advanced Strategies: AI Giving Marketers ‘Room For Growth’ In Customer Engagement
As AI use becomes more ubiquitous, a new study has found that the top challenge facing marketers in terms of creativity and strategic engagement was having to focus on KPIs.
Subscriber Strength: Digital Publishers See Immense Subscription Growth, Hope
A new subscription report says that since 2020, digital publishing has seen a 536% increase in subscribers, with digital media and entertainment having a 124% increase of its own.
AI Acquisition: Yahoo Enters AI Era With Purchase Of News App Artifact
After worries that Artifact would be shuttering, the AI-driven personalized news feed might now be just the thing Yahoo needs.
Trillion Dollar Tech: Gen AI Forecast To Be $1.3 Trillion Market By 2032
In addition to a trillion-dollar gen AI forecast, Bloomberg says the training and hardware markets will reach $470 billion and $640 billion, respectively.
Retention ROI: How AI In Marketing Can Help Reprioritize Existing Customers
With customer acquisition “anywhere between 5 to 25 times more expensive,” a new study says customer retention has more potential for ROI.
Market’s Value: Online Shopping Journeys See Drop In Marketplace Origins (New Report)
40.4% will start shopping on a marketplace (down more than 11% from last year), while 29.7% start with a search engine (up almost 5%).
Sunny Forecast: U.S. Ad Market Seeing Continued Growth
Between continued signs of growth and revised forecasts for further expansion, the U.S. ad market is seeing bright days ahead.
Stay Human: The ‘Human-Centric Skills’ All AI-Powered Companies Should Prioritize
“As workers increasingly use gen AI to tackle more repetitive tasks,” a new study says, “the human-centric skills of critical thinking and decision making will become ever more important.”
Finding Your Audience: Content Strategies For 2024 And Beyond
It takes more than a trending AI prompt for publishers to make amazing SEO-friendly content and engaging social-media-tested content.
Solid Investment: Data Spend To Reach $27b In 2024 & Exceed $33b By 2027
With data-driven ad spend projected to hit $270 billion in the U.S. this year, investments in data services and data technology are as important as ever.
Programmatic Progress: Programmatic Ad Spend Forecast To Grow 3x As Fast As Nonprogrammatic
The increase in programmatic ad spend will add up to more than 9 of every 10 digital display ad dollars being spent programmatically in 2024,
Audience Strategies: Getting The Marketing-Most Out Of AI And Automation
A new survey has the most effective AI applications in marketing automation as audience targeting, analytics & reporting, and email marketing.
On The Record: AI And Its Newsroom Potential
A handful of Pulitzer Prize nominees disclosed their AI use, but you don’t have to take home a medal to win with this technology.
Preparation Plans: More Marketers Investing in Cookie Alternatives
A new report says the average advertiser invested more in cookie alternatives in Q4 2023 and increased their cookie alternative SOV by 9%.
Media Spending Projected To Grow In 2024 (New Report)
Though global advertising and marketing spend saw decelerated growth last year, PQ Media projects total media spending to grow 7.7% in 2024.
Advertising Diversity Took ‘Step Backwards’ Despite Being ‘Proven Growth Driver’ (New Report)
The advertising and marketing industry saw a hit in diversity in 2023, falling from 32.3% in 2022 to 30.8% amongst the ANA's member companies … and even further when those numbers are compared to the larger population.
So Happy Together: The Must-Have Integrations Your CRM Needs
Here are the must-have CRM integrations that you need.
For A Special Occasion: The Secrets of Occasion-Based Marketing
Any occasion can be a special one for incorporating occasion-based marketing and a sense of meaningful urgency into a campaign.
Know Your Audience: Reconsidering The Metrics In Digital Publishing
A healthy publication should constantly consider and reconsider who its audience is, for the sake of both its front-facing offerings and its behind-the-scenes efforts. Are your metrics actually helping?
Lights, Camera, AI-Action: How Marketers Are Embracing AI For Video
More than 62% of marketers in video production say they’re leveraging generative AI to “support creative development.”
Visitors Welcome: Paid Search Outperforming Paid Social
As the cost-per-visit increases, marketers are looking at the visitor-intent and lower bounce rates of paid search over paid social.
Driven By Data: Solving B2B Problems With Management Software
When it comes to using data to improve discoverability, almost half of B2B decision-makers say siloed data is the biggest challenge with their current ecommerce platform.
Open(AI) and Shut Cases? NYT, Musk, And The Latest In OpenAI Legal News
OpenAI is always in the news, but the last few days have seen some major headlines made over matters beyond mere artificial intelligence capabilities.
An Offer They Can’t Refuse: How Incentives Can Make And Break Brand Loyalty
Of the many enticements that would lead consumers to buy from a beloved brand’s competitor, 70% could be swayed with a 20%-off coupon.
Safe Ad Spaces: Consumers More Trusting Of Brands Around Appropriate Content
When brands advertise near inappropriate content, 70% of consumers say they trust the brands less and 51% are likely to stop using the products or services.
Leap Forward: Harnessing The Gift Of Extra Time With Generative AI
Generative AI tools have the ability to essentially give you more than just an extra day every year. What will you do with the extra time?
Speaking From Experience: How Experience-Based Benefits Can Create Loyal Consumers
Money-savings isn't everything. 42% of consumers are interested in an extended return policy as an experience-based reward from brands and their loyalty programs.
Retail Therapy: As Retail Media Advertising Grows, Marketers Must Prioritize Metrics (New Report)
Most marketers say limitations in analytics and reporting are a critical challenge limiting their spending in retail media.
Act Locally: Illinois Joins Those Proposing Journalism Preservation Act
Like California's legislation, Illinois's proposal calls for tech companies to pay a usage fee to local news organizations for their work.
Beyond Cookies: First-Party Data, Zero-Party Data, And Consumer Comforts & Concerns
Almost a third of consumers are likely to decline non-essential cookies when given the option. How does that affect first-party data strategies as we look beyond cookies?
Direct Hit: A Decade of Programmatic Direct Growth And Its Potential Moving Forward
As open exchange continues to shrink and we edge closer to a cookieless future, programmatic direct remains the more popular programmatic advertising transaction method.
Spend Trend: Retail Media Ad Spend Growing Faster Than Search and Social (New Report)
Retail media ad spend is forecast to grow faster than search and social, making up more than 20% of total ad spending in the U.S. by 2027.
Human Touch: How Brands Should Address AI Within Customer Experience (New Report)
As a new study finds a majority of customers concerned whether their data, privacy, and identity are being protected with brands’ use of AI, reassurance and transparency is more vital than ever.
Spending Spree: AI Spend To Reach $150b By 2027, Become “Lead Motivator of Innovation”
What had been less than $20 billion in enterprise spending on AI last year will double in 2024 and exceed $150 billion by 2027.
Ad Placement, Yield, And Access To Consumer Data Lead Publisher Concerns For 2024
Those on both the sell-side and buy-side say their biggest media challenge is ads delivering alongside risky content.
Getting The Message: Audiences Remain Engaged By Email Marketing (New Reports)
Two recent studies about the overall consumer experience are putting a spotlight on how email marketing is still as important as ever.
Keep It Coming: More Marketers Utilizing AI To Meet Ever-Growing Content Needs (New Report)
A recent survey of marketers found 85% facing increasing pressure to produce more content more rapidly, so it’s no surprise 69% believe AI can help their companies expand to new markets.
And The Crowd Goes Wild! What Advertisers Should Know About Modern Sports Fans
As the sports world continues to go digital, it's important that marketers and advertisers keep up with what sports fans want.
Attention, Please! New Marketing Study Highlights Importance of These Three Attention-Scoring Signals
Digital media marketers are divided about how best to harness and measure attention, but a new study shows three key categories vital for calculating a proper attention score.
AI Assistance: How Consumers Want To Incorporate AI Into Their Shopping
86% of consumers who hadn’t used AI yet want it to help them research products, 82% want service to resolve issues, and 79% want deals and promotions.
Growth Gains: Worldwide Ad Spending To Grow Faster In 2024
New projections have worldwide spending in digital, traditional & total media ad spending all growing faster in 2024 than they did last year.
Bridging B2C Priorities: How Far Apart Are Brands and Consumers?
8 in 10 brands believe their B2C online shopping experiences are impressive to consumers. Sadly, less than half of consumers agree.
AI, Revenue Streams, And Breaking Big Tech Dependence: Reuters Institute’s Publishing Predictions For 2024
Almost half of the media leaders surveyed by Reuters Institute said they were confident about journalism’s prospects in 2024.
Up For A Chat: Advertising Industry Tops List of ChatGPT Users
39% of advertising professionals use the generative AI chatbot on the job, according to the recent survey.
And One To Grow On: Advertising Market Expanded In 2023 (New Report)
Good news! 2023 ended with a 0.5% overall YoY gain in advertising spend following 9 months of consecutive expansion.
Moving Target: Many Consumers Still Wary Of Sharing Email (New Survey)
As cookies are phased out, 48% of consumers are against sharing their email for more targeted ads, and 59% believe targeting a user group of anonymized individuals is safer than one-to-one targeting.
No Tough Customers: AI Helping Most Marketers Figure Out Preferences, Behavior
Most marketers are giving AI technology a stamp of approval, and it makes you wonder what the rest are waiting for.
Publisher Tips To Take Advantage of Programmatic Advertising’s Bright Future
For all its promise and revenue potential, programmatic advertising faced “notable challenges” in 2023, according to Assertive Yield’s 2024 Publisher Trends report
Inbox Intrusion? How To Perfect Personalization In Your Email Marketing
Creepy doesn't work in marketing. Know what data to seek out and prioritize so your email marketing personalization hits a happy balance.
Growth Opportunities: Publishers Focusing On Digital Subscriptions In 2024 (New Report)
Heading into the new year, 74% of publishers say that digital subscriptions are going to be an area of focus, 34% expect advertising to grow revenue & 29% expect revenue from sponsored content.
Advertiser Optimism: Performance-Driven Paid Media & Measurement Top Priorities
Optimism usually comes with a new year, but Mediaocean’s 2024 Advertising Outlook Report offers plenty of data points upon which to hang some sales hope in the coming year.
The CRM Shopping Checklist: 8 Key Qualities To Seek in a Publishing CRM
One of the easiest ways to streamline these everyday tasks is by implementing a CRM software. If you’re in the publishing industry and looking to optimize your processes and boost profitability, read on.
Brand’s New Year: The Importance of Building The Brand in 2024
With many marketers seeing a budget increase this year, businesses are putting a priority on maintaining and building their brands in 2024.
NYT vs. OpenAI: Is It A Winner-Changes-All Battle?
With OpenAI pushing back and saying the New York Times’ recent lawsuit is “without merit,” we could be in for a long, ramification-heavy battle between titans.
Social Spending: Ad Prices, ROI Lifting Off On LinkedIn
Ad prices may be rising on LinkedIn as its annual ad revenue grows an additional 14.1% this year, but so too is marketers’ ROI.
Publishing Paradise: What Would An Ad-Free Facebook Look Like?
4Meta is offering an ad-free option for Facebook users in the EU, and a similar subscription model would be plenty promising for U.S. publishers.
Outside The Inbox: Marketing Performance Better With Multi-Channel Campaigns (New Study)
44% more brands used at least two channels in their marketing campaigns, with the largest channel combination being email combined with push.
Setting The Tone: How To Combat The Time-Consuming Part of Rewriting
A recent study of marketing professionals found that 44% said rewriting copy to improve tone was the most time-consuming part of the copy process.
It Ain’t Over ‘Till It’s Over? For 84% Of B2B Deals, That’s Before First Contact
This stark fact — a reality most marketers are already plenty familiar with — ominously opens 6sense’s press release
Captive Audience: The Larger Costs of Ad-Blocking
Ad-blocking will cost publishers $54 billion in lost advertising revenue next year, according to new data released by eyeo.
Programmatic Potential: The Importance of High-Quality Data In Programmatic Advertising
When the Association of National Advertisers released its initial study on programmatic advertising this summer, a huge takeaway was the billions wasted on clickbait sites (which the ANA cast as “minimum efficient gains from course correcting”).
Holiday Havoc: Brands Wasting $600+ Million in Seasonal Ad Spending (New Report)
One week until the big day … and if it feels like we’re entering our third month of holiday ads, well, you’re not alone.
Cover to Cover: How To Start A Magazine In 2024
We’ve come quite a long way since the very first American publication in 1741. Who knows if Ben Franklin and his chronicling competitors...
Sign Of The Times: NYT Hires Editorial Director Of AI Initiatives
As the hand-wringing around AI and its place in the newsroom continues, The New York Times is taking a giant leap forward with the announcement of its first editorial director of Artificial Intelligence Initiatives.
U.S. Retail Media Ad Spending To Double By 2027
We may be in the midst of the busy retail season, but Insider Intelligence’s new media ad spend forecast is hardly a result of seasonal bias.
Cookie Contrasts: Confidence In Preparedness Differs Within Organizations (New Report)
The soon-to-be-cookieless world is something the Magazine Manager blog (and our Mirabel Technologies’ products) have long been trying to prepare businesses...
Email Impact: The Power of Email Marketing in Multi-Channel Strategies
Email marketing continues to be the cornerstone for successful marketing, showing positive ROI in difficult, cost-cutting times and no matter what size the business.
AI Evaluations: The Lessons Readers Are Telling Publishers
ChatGPT turned a whole 1 year old last week, and proud parent OpenAI rounded out that inaugural year in the spotlight with enough boardroom drama to fast-track a Netflix series.
From Top To Bottom: Affiliate Marketing And Its Full Funnel Potential
So says Gen3 Marketing in its latest research, “High Performance and High Demand,” which it deems the industry’s “first multi-perspective channel research study...
Rising To The Challenge: B2B Buyers And Their Technological Pain Points
Pain points are a common consideration in marketing, used to identify a customer’s potential problems while sprinkling empathy to the marketers’ prospective pitch.
The Data Downside: What Happens When Data Is Off
The Magazine Manager blog has continuously beaten the data drum, extolling its power when the data is high-quality
Paying Their Dues: Google Agrees To Pay Canadian Publishers For Content
Well, as good as $70+ million a year does sound, it’s as much the thought that Google is even willing to pay for news that’s making publishers worldwide particularly jolly.
Inactive Duties: What Every Marketer Should Do As Google Deletes Inactive Accounts
Besides being National Eat a Red Apple Day and National Bartender Day, tomorrow is also the day Google has been warning us about: marketers know it as “Inactive Gmail Account Day.”
Cancel Culture: More Consumers Would Subscribe If Canceling Was Easier (New Report)
A few weeks ago, the Magazine Manager blog highlighted a study by Toolkits and National Research Group that showed consumers growing trust in brand-published content over content from traditional media organizations.
Programmatic Advertising 101: A Beginner’s Guide For Advertising Sales Reps (Part II)
It’s a challenge for many sales reps to understand how digital advertising works so they can take advantage of these opportunities.
Programmatic Advertising 101: A Beginner’s Guide For Advertising Sales Reps (Part I)
It’s important to understand the basic differences between advertising as we traditionally know it and the world of programmatic advertising.
Events: The Perfect Supplemental Revenue Source For Publishers
If you’re a magazine publisher — or, in this day and age, if you’re a human — you are constantly coming up with creative ways to make additional revenue. Chances are you have considered hosting an event.
Risky Business: Should Publishers Preemptively Offer More Consent Choices?
Two out of three digital publishers in the United States don’t offer their consumers consent choices, according to a new report from Compliant and Peer39.
8 Marketing Skills Every Publisher Can Perfect to Beat Facebook and Google
Publishers are natural storytellers with a keen eye for graphic elegance. But if there’s one more thing we know about you, publishers...
More Marketers Optimistic About Economy, Integrating AI To Improve ROI (New Report)
The Fall edition of The CMO Survey, a study of hundreds of marketing leaders about “the future of markets, track marketing excellence..
Agency Uncertainty: Is The Current Media Agency Model Working?
Most marketers feel their current media agency model either needs to improve or is unfit for the future, according to a new study by the World Federation of Advertisers (WFA) and MediaSense.
More Than Three-Quarters Of Newsrooms Using AI In ‘News Value Chain’
Earlier this summer, when Google gave The New York Times a sneak preview of its news-story-generating AI product, the presentation went over like a lead balloon.
It’s Who You Know: The Growing Importance of First-Party Data
As preparation continues for a cookieless future, a new study is showing that more than 40% of marketers are using first-party data and other proprietary identifiers in their media-seller transactions.
As Demand For Marketing Content Grows, Early Gen AI Adopters Exceeding Expectations
Great content generates powerful business results — and marketing leaders know it.
Retail Reigns Supreme In Digital Ad Spending
Though digital ad spend has, what Insider Intelligence says, “entered a new phase of slower growth,” retail’s share of digital ad spending continues to look.
Email Marketing Trusted More By Marketers … Especially In Difficult Times (New Report)
For B2B and B2C marketers alike, email marketing remains the top focus, with more increasing their budget for email marketing than in any other direct marketing channel.
New Study Links Subscription Rates To Cost of Living
More than a fifth (21%) of Americans pay for their online news, compared to an average of 17% worldwide.
Like ‘AI’ Good Neighbor: Most Local Marketers Using AI
The Magazine Manager blog has written extensively about AI, including about how most SMBs are willing to pay for access to it and other automation tools.
Email Marketing Remains A Priority Despite Budget Cuts (New Study)
Working with less usually means a reliance on what you know best. So it should be no surprise that, with recent widespread reductions in marketing budgets,...
X Marks The Drop: Ad Spending Share Down 60% YoY
We knew The Elon Era was going to be rough, but almost a year into his reign, the social platform formerly known...
Getting With The Program: Programmatic Advertising In A Cookieless World
At some point, the necessity of having a cookie alternative will hit advertisers of all industries.
Press Play: Why Publishers Need a Video Content Strategy in 2023
Are you someone who prefers the movie over the book, turns to step-by-step cooking tutorials when brainstorming your next meal, or enjoys the vlog content of trending celebrities?
Mailbox Marketing: Direct Mail Is A $40b/Year ‘Performance Marketing Channel,’ Says Post Office
In a world where weather could hypothetically delay the marketing and advertising efforts of online, television, email, and other electrical-based strategies,..
Advertising And Marketing Spend On Instagram To Continue Growth (New Reports)
On the heels of their trillion-dollar forecast for global ad spending, the World Advertising Research Center is predicting Instagram...
Subscriptions See Boost When Audiences Are Involved With Engaged Journalism (New Study)
It’s not just lip service to say that successful publishers listen to their audiences. That input can obviously lead to a better overall product...
Buying Power: How AI Improves Shopping
A new study by UserTesting is looking at what American consumers think of AI, the roles it might play in retail, and, ultimately, their personal data preferences.
New Survey Shows Integrated CRM More Important Now Than Ever
57% of respondents to a recent survey say the CRM is more important for achieving sales and marketing goals compared to just five years ago.
Strong Subscribers: Gen Zers and Millennials ‘Willing To Sign Up For Just About Anything’
SurveyMonkey released its “State of Retail Report,” and amongst the variety of retail intel about the ever-increasing importance..
For All The World To See: Travel Industry Leads In Digital Ad Spend Growth
As ad growth continues to rise in the coming years, knowing where that growth is coming from will be essential.
Consumers And Marketers Disagree On Preferred Ad Platforms (New Report)
As consumers, we all probably have a preferred ad platform that consistently serves us relevant ads.
Protecting The Brand: Would You Pay a Premium For Safe Placement?
For as long as content and advertising have coexisted, marketers have worried about placement and brand safety.
Sales Ads Get Most Attention, Purchases
Earlier this week, the Magazine Manager blog focused on influencer marketing and how spend is predicted to grow three times faster than social media advertising spend.
Updated Forecast Predicts More U.S. Ad Growth in ’23 and ’24
Known for its advertising outlooks, Magna is revising its forecasts for U.S. ad growth in 2023 and 2024 following improvements in the economy.
Influencer Marketing Growing Faster Than Social Media (New Report)
Spending on influencer marketing in the United States is predicted to grow more than three times faster than social media this year...
Media Organizations Create Principles For Governing AI
Bryce Hall, a McKinsey associate partner, recently shared an analogy he heard from a business leader about generative AI..
Short and Sweet: Study Confirms The Power of Concise Emails
It’s always nice when Harvard backs up some fundamental tenet that journalists and marketers had long believed.
Opting In: Gen Z More Likely To Opt In To Tracking Than Older Generations
Tinuiti recently released its From A to Gen Z research, highlighting exactly how Gen Zers are discovering and shopping for products.
Streaming Success: Email Marketing Helping Peacock Overcome Churn Trends
The Magazine Manager blog doesn’t normally dive too deep into the streaming world, but a recent Marketing Brew article shared something too fascinating to ignore.
AI In A Day’s Work: How Marketers Are Embracing (And Worrying About) AI
Two recently released surveys are looking at AI in marketing, with both seeking to get a better grasp on how fearful marketers might be for their jobs.
Advertiser Associations Set New Diverse Media Investment Guidelines
Last week, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) released new guidelines...
Played-Out Playbook: Advertisers Relying On Same Strategies The Last 5 Years
Five long years ago, back when the Philadelphia Eagles were preparing to defend their Super Bowl championship...
Programming Prompts Lead ChatGPT Uses; Overall OpenAI Traffic Down (New Report)
A report released last week by SparkToro and Datos found that OpenAI traffic has declined almost 30% since May.
New Growth Marketing Report: ‘Now Is Not The Time To Cut Back On Your Marketing Efforts’
Growth marketing, according to Dept’s newest report, isn’t exactly seeing growth.
Cost of Doing Business: How Much Does An Ad Agency Cost?
Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending topic under the sun.
July Saw Highest U.S. Ad Spending Gain In Over A Year
Earlier this week, Magazine Manager looked ahead at global advertising spend, which WARC is forecasting to surpass $1 trillion next year.
Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending
Place Exchange recently released its Programmatic OOH Trends report, which compared OOH spending from H1 2023...
Trillion in ’24: Global Ad Spend To Enter Four Comma Club
It’s probably more than just the extra Leap Day that will push it over this threshold...
Marketers Increasing Performance Budgets, Decreasing Social Media Budgets (New Report)
A recent Wunderkind survey, released in a report entitled The 2023 CMO State of the Union...
Commercial Break: TikTok Bringing Ads To Search Results
Last week, TikTok announced its Search Ads Toggle, which lets advertisers serve ads that will appear in user feeds alongside organic search results.
AI For All Sizes: 70% of SMB Marketers Willing To Pay For AI & Automation Platform
While only 26% of small-business marketers are currently using AI or automation,..
Clean Delivery: What Marketers Need To Know About Email Deliverability
When it comes to knowledge about email deliverability, not-knowing seems to be the only thing everyone knows.
Meta’s Ad Revenue Share ‘Out Of Step’ With Time Spent On Platforms, New Report Says
Meta appeared to be in the right place at the right time when it launched Threads, but the shine wore off for many of the record-breaking number of users who initially signed up.
30 By ’30: AI and Automation Could Make Up 30% of Hours Currently Worked By 2030
Following up on its own look at AI’s economic potential — an annual range it estimated as somewhere between $2.6 trillion to $4.4 trillion...
Thanks For The Tip: Journalists Opening More PR Emails
Almost half (49.14%) of PR email pitches were opened by journalists during Q2 2023, a full-percentage increase from Q1 2023 and a 10% YoY increase from 2022’s open rate.
Generative AI ‘Packs The Most Punch’ For Marketing, Sales, And IT
As we close in on a full year of ChatGPT, it’s safe to say that almost all of us are now aware of generative AI and its capabilities.
Email Marketing Showing Big ROI For SMBs (New Report)
Email marketing continues to be effective for SMB marketers, with almost three-quarters of those recently surveyed seeing an ROI of $21 or more for every dollar they spent.
Publisher Priorities: Economy, Cookies … And, Yes, Attention Metrics
Emodo recently released the latest in its Voice of the Publisher series,
The Benefits of Automation, From Top Targets to Bottom Lines
87% of advertising professionals believe automation can make their companies more profitable, while 83% said it can make them more productive.
Drawing A Blank: Most Americans Can’t Remember Yesterday’s Ads
We all have a favorite commercial (or, just as likely, a despised commercial we love to hate). And as much as marketers wish we all had complete recall of all the ads they present
‘Targeting The Right Prospects At Scale’ Top Challenge For B2B Marketers
42% of B2B marketers say that “targeting the right prospects at scale” is their top challenge, according to a recent study by Anteriad and Advertiser Perceptions.
Advertisers Optimistic, But Need Help (New Report)
Advertisers are optimistic about their economic future, with three in five planning on spending more in 2023.
Inbox AI: How Email Marketers Are Using Artificial Intelligence
Yesterday, I wrote about AI use in PR. Today, the AI focus is on email marketing.
Quite The Pair: AI in PR, And What Further Education Could Produce
Prowly recently released The State of PR Technology 2023, an overview of both PR practices, trends, challenges, and general states-of-mind....
Keeping Up With The Customers: What Are The Most Effective Channels For Customer Retention?
Email marketing has long been touted as the most effective channel for marketers...
Ads Require ‘More Creativity And Nuance’ (New Report)
If you’ve ever sought out online marketing advice — or even just searched for the term “online marketing...
Fair Trade: Consumers More Willing To Share Info For Incentives
More than 11,000 global consumers were surveyed by Airship for their recent report, The Mobile Consumer 2023..
Study Says Revenue Marketing Key For Performance, “Productive Culture”
In its 6th year of compiling revenue-marketing insights, Demand Spring has seen steady growth in familiarity and understanding of the term.
Marketers Increasing Their CTV/OTT Advertising Spend (New Survey)
Almost two-thirds of agency and brand marketers (65%) who’ve used CTV/OTT advertising in the last few years are increasing their spend in those media this year.
Organic Search Driving More Than One-Third of Web Traffic (New Report)
More than a third (36%) of all website traffic was driven by organic search, according to recent research of six key industries.
Consumers Want More Videos From Brands
Video-lovers in the ’80s made it known they wanted their MTV, and consumers today also want more videos, according to findings by Idomoo.
AI Could Make $4.4 Trillion Annual Impact on Global Economy (New Report)
I recently wrote about technology officers prioritizing AI in their budgets, which feels like a pretty large step toward broader acceptance.
Reader Regularity Makes Biggest Impact On Subscriptions, Revenue (New Report)
It’s not often that a publishing study seems to flip all established logic. And yet, here we are, with a better way of measuring a news site’s success.
X Factor: How Elon Musk’s Ambitions for Twitter and An “Everything App” Might Affect Publishers (July 2023 Update)
Following Twitter’s announcement that it’ll now be known as X, we revisit our blog about what X could become, originally published on 10/31/22
Marketers Need Unified Measurement Solution For Better Comprehension, New Report Suggests
Most marketers are expecting their budgets to grow in 2023, even if only half are confident in their ROI metrics.
All Dolled Up: Audiences Ready For Barbie (and Brands)
Whether you love summer blockbusters or industrial-strength air conditioning, there’s no place like a movie theater this time of year.
Good News, Bot News: Google Testing AI Tool That Writes News Stories
No sooner had I broken down all the AI tools that publishers could ever want last week than Google went and showed off its own game-changing AI tool...
Will Threads Recover Enough Active Users To Maintain Hype Momentum?
If you were one of the first 100 million people who signed up for Threads in its record-breaking first few days earlier this month...
Location, Location, Location! Why Marketers Are Using Geo-Targeting
A few weeks ago, our Marketing Manager blog took a closer look at mobile marketing and what businesses should do to better incorporate the marketer’s dream machine: the cell phone!
California’s ‘Journalism Usage Fee’ Bill Put On Hold Until 2024
Last week, the California Journalism Competition and Preservation Act, which would require Google, Facebook, and other Big...
Inconvenient Truth In Advertising: How Ads Can Be Better For The Environment
There’s an advertising agency that will no doubt adopt that slogan soon enough (if it isn’t being used already), but there may actually be some larger truth..
AI Priorities: Technology Officers Focusing Their Spend on AI
The recent results of CNBC’s latest Technology Executive Council study are showing just how important AI is to those in the know..
Retention Plans: How Keeping Customers Is The Secret To A ‘Competitive Edge’
OneSignal has released its State of Customer Messaging in 2023 report, a survey of more than a thousand marketers...
Media Ad Revenue To Grow to $842b in 2023 (New Forecast)
MAGNA’s update to its Global Ad Forecast is predicting a 4.6% growth in media advertising revenues this year, reaching $842 billion (up from $805 billion in 2022).
B2B Marketers Prefer Digital Marketing For Building Their Brands (New Report)
As part of its recent Language of Effectiveness survey, London’s Marketing Week (with support from London’s Kantar) interviewed 1,300 marketers...
Turning of the Tides? Ad Spend Sees First Expansion In Nearly A Year
It is the first expansion since June 2022’s 2.2% growth, which was followed by the -8.2% dip in July.
Did Google Violate Its Own Terms and Mislead Advertisers? (New Report)
Existing where we are at the intersections of publishing, technology, advertising, and marketing, we’ve consulted and linked to a fair share of Google blog entries and explainer articles.
OTT Advertising Revenue To Continue Growth (New PwC Report)
PwC has released its Global Entertainment & Media Outlook 2023-2027, and among its projections is a 25% CAGR growth of OTT/streaming video advertising revenue, which PwC forecasts will reach $33.4 billion by 2027.
Programmatic Advertising “Rife with Waste,” But Also Potential Billions in Efficiency Gains
The Magazine Manager blog has covered the basics to bringing programmatic advertising to your sales teams. What we haven’t done is break down how programmatic advertising plays out in the wider $88 billion global market.
New Survey: Customer Service Getting Worse, Putting Brands ‘At Risk’
So if the customers surveyed this month by CCW Digital in their annual Consumer Preferences Survey are correct, then marketers have a lot of work to do.
Shopping Spree: More Americans Prefer Purchasing Online, In Apps, and After 3 Visits
Shopping around” has taken on a whole new meaning now that shoppers really don’t have to go “around” anywhere anymore.
Friends in AI Places? Publishers and Tech Companies Discussing Content Deal
Financial Times is reporting that it and other publishers such as News Corp, The New York Times, The Guardian, and Axel Springer are in early negotiations ...
Budget Boost: Marketers Investing More in Influencers in 2023
More and more, marketers are clicking Like, hitting that Subscribe button, and opening up more of their budgets to influencers.
Can Consumers Tell The Difference Between A Human and An AI Marketing Campaign?
Outreach’s latest Sales Confidence Index Report puts 63% of sales leaders as using AI, with 60% of those using it to enhance customer interactions.
Time to Unify: Most Marketers Dealing With App Sprawl (New Report)
The unbiased reviewers of Capterra know plenty about software, so when the site surveys nearly 200 of those software purchasers
What Publishers Are Prioritizing To Expand Their Audiences in 2023
In ranking 2023’s top priorities, 63% of publishers said they are focused on increasing traffic, with 47% looking to grow their social media followers and engagement.
Social Media A ‘Full-Funnel Priority’ For B2B Marketers
LinkedIn just announced a ton of B2B marketing tools it will be launching, and it’s no surprise why marketers are excited.
What’s Your Mix of Six? Alternative Revenue Streams in Digital Publishing
Nowadays, no single revenue stream is enough to sustain, let alone grow, a digital publication. Instead, online publishers are relying
Test Of Time: New Survey Says Generative AI Saves Average Of 5 Hours A Week
As publishers and marketers continue to consider the possibilities and ramifications of rampant AI, one new stat stands out.
Brand Abandonment: Why Consumers Are Complaining Less But Ghosting More
Last week I wrote about issue resolution and the communication channels that clients prefer using to solve their problems.
Problem Solvers: ‘Chat With Agent’ Beats Email For Issue Resolution Dominance
Take note, email marketers who also have to occasionally put on the customer-service hat.
Measuring Up: Finding The Metrics Both Marketers And Executives Care About
A recent study by Data & Marketing Association (DMA) says marketing effectiveness continues to erode, falling 62% over the last two years.
CX And Automation: Are You Delivering The Optimal Experience?
Jitterbit recently took a deep dive into business automation, surveying 167 IT, marketing, and HR professionals about automation applications within their firms and paying particular attention to the overall customer experience.
Augmented Reality Check: Mobile AR Revenues To Double By 2027
Apple’s announcement yesterday that it will be releasing an augmented reality headset next year has brought AR realities front of mind.
The 5 Myths of Digital Flatplanning, and How To Overcome Resistance
Once you see the benefits of opening up your flatplan to all within an intuitive digital studio, you'll wonder how you ever relied on pen-and-paper alone.
5 Years of GDPR: Survey Finds Businesses Feeling ‘More Comfortable’
According to the survey, 82.6% believe companies can simultaneously respect privacy laws and effectively market their products and services. Last year, only 63.2% thought they could strike that balance.
Meta Threatens To Pull News If California’s ‘Journalism Usage Fee’ Act Passes
Meta has threatened to pull news from its platforms if the California Journalism Preservation Act passes.
Timing Is Everything: Are You Maximizing Your Social Media Posts?
Sprout Social reviewed the social media engagement of more than 400,000 profiles and heat-mapped the best times for the highest engagement on LinkedIn
The Way The Cookie Crumbles: Google Announces First Steps in Finally Disabling Third-Party Cookies
Google has announced plans to disable third-party cookies for 1% of Chrome users and migrate those users to Privacy Sandbox starting early next year.
Email Integration: Why Other Marketing Channels Need Email’s Effectiveness
Any email marketer worth their clean-list salt knows that email remains the most effective channel.
Finger On The Pulse: TikTok Announces New Publisher-Friendly Ad Program, ‘Pulse Premiere’
TikTok recently announced an ad program called Pulse Premiere, an expansion of its previous Pulse platform that will give advertisers choice
Most Marketers Won’t Have Budget To Execute Full 2023 Strategy (Report)
CMOs have always found a way to do more with less, so Gartner’s latest findings about marketing strategy trends might not come as a surprise to them, but it’s a reality we’re all better off knowing (and accounting for).
The Highs and Lows of Publishing CRM, and How To Embrace The Complications
Here is the solution to measure and overcome highs, lows and complications of publishing CRM.
Bounce Back: U.S. Digital Ad Spend To See Double-Digit Growth in 2024
Insider Intelligence is forecasting U.S. digital ad spend to bounce back to double-digit growth next year, reaching north of $293 billion following a 2023 that will see only 7.8% growth to $263 billion.
One For Good Measure: New Report Shows Importance Of ‘Optimizing For The Right Metrics’
A new report on search advertising campaigns found that CTR, CPC, and CPL are all up while conversion rates are down, suggesting the “search ads landscape is throwing more challenges our way.”
How Publishers Can Take Full Advantage of Their CRM
A media CRM can help publishing teams in ways far beyond ad sales
In Pods We Trust: Podcasters Top Survey As Most Influential Media Figures
In a research paper entitled “A New Era of Influence,” MAGNA Media Trials and Vox Media found that 75% of listeners selected podcast hosts
Forecast: OTT To Pass $50b in Revenue in 2023
Passing the $50 billion mark is a noteworthy one no matter what the context. But when it pops up in the subscription industry, it definitely grabs my attention.
Automation For The People: More Marketers Adding Automation To Email Marketing and Social Media Management (Report)
As technologies improve and software soars, it should be no surprise that the use of automation would increase for B2B marketers.
Keeping Up Without Cookies: ‘Signs of Progress and Optimism’
DoubleVerify has checked back in with advertisers and publishers to see where they are in preparing for the cookieless future.
Small Price To Pay: Will Twitter’s Micropayments Plan Help Publishers?
Elon Musk says it will be a “win-win" for media organizations and the public. Will it be enough to keep publishers around?
In The AI Business: 92% of Business Leaders Using AI For Personalization
The number of ways in which AI has revolutionized personalization in business are simply too many to applaud here.
Generational Divide: Should Brands Send a Text or Email?
Another recent study, via Vibes’ 2023 Mobile Consumer Trends Report, dives further into phone use, asking more than “1,000 mobile-centric consumers” about their relationship and interactions with brands. The findings?
The Great Recruitment: How To Hire Great Ad Sales Reps in 2023
Heading into 2023, the forecast was pointing to further global ad spend growth, albeit at a slightly slower rate of change.
Inbox In Pocket: Email Use On Smartphones On The Rise
Most of us probably have the same personal email address we had two years ago. Chances are we’re still getting messages from many of the same brands and shops that we were communicating with two years ago as well.
Calendar Theory: Are 4-Week Billing Cycles Worth The Additional Revenue?
Toolkits found that more and more publishers are forgoing the conventional subscription model of 12 monthly billing cycles a year and instead using 4-week billing cycles to charge subscribers 13 times a year
B2B Marketers Feeling Pressure To Use Data Effectively, Defend The Spend (Report)
The survey, entitled “The State of B2B Marketing Budgets 2023,” shows that 90% of the 524 respondents consider data compliance and accuracy to be a priority,
Data Deluge: Business Leaders Overwhelmed With Data Uncertainty
A new study on decision-making is highlighting just how overwhelmed and inundated business leaders are with the seemingly endless streams of data coming at them.
AI To The Core: Spend on AI-Centric Products and Services to Exceed $300b by 2026 (Report)
My check-in this week with the AI world isn’t focused on its ever-expanding capabilities, but with the commitment that companies are making to AI-centric systems.
Publishers Earning Revenue with Programmatic Ads, Focusing on Further Growth
A new survey is highlighting just how important programmatic advertising is to publishers and their bottom lines.
Advertiser Aversion? Twitter Sees Steep YoY Decline
I used the phrase “fly the coop,” but I had no idea how quickly the abandonments would come for Twitter.
Stronger Foundations: Marketing Analytics and Data Infrastructure Spend To Continue Growth
Overall spend for marketing analytics and data infrastructure is forecast to grow by $10 billion by 2026, according to Winterberry Group research of U.S. and European marketers.
Survey: AI-Powered Search Leads List of Most Desired AI Services
It’s been just over a week since I’ve written about generative AI tools, which means the technological capabilities have probably lapped themselves multiple times over.
From Nest to Notes: Will Substack Notes Inspire Twitter Users to Fly The Coop?
As Twitter tailspins and its ad revenue is expected to decline, Substack Notes hopes to make a lasting social-media splash with a subscription-based platform.
Subscriptions On The Rise: Revenue and Subscriber Acquisition Growth Continues
Subscription businesses saw a 12% revenue growth in 2022, with media and publishing experiencing a 4.6% growth during that time, according to Zuora’s recently released Subscription Economy Index report.
Meta’s Media Meter: Company Claims News Links A Small Part of Facebook Feeds Content
I’ve written quite a bit about the various legislations proposed worldwide over the last few years that would force Big Tech companies to pay media organizations, directly and indirectly, for the content they use.
No, It’s Not Just Your Screen Time That’s Increasing. Global Media Usage Grew in 2022
Media usage grew to an average of 55.81 hours per week last year — an accelerated rate of 2.7% — according to a new report from PQ Media.
Nothing Personal?!? Customers Want Personalization, Frustrated With Generic Messaging
Consumers want personalization, and most consumers (58%) are frustrated with generic and inconsistent messaging from the brands that engage with them, according to MoEngage’s just-released Personalization Pulse Check Report 2023.
Before the (Third) Party’s Over: Most Marketers Still Relying On Third-Party Cookies
A new study has found that 75% of marketers are still using cookies and not taking the necessary steps to update their data strategies.
The Generating Generation? The Everyday AI Applications That Excite Americans
That’s what dentsu is saying in its recent Generative AI 2023 report, which surveyed 1,000 U.S. adults last month about this technology of tomorrow and how it’s actually being used today.
Proposed AMERICA Act Bill Could Limit Big Tech’s Digital Advertising Dominance
A new antitrust bill might just limit how big Big Tech can become, at least as it relates to digital advertising.
Best Returns to Sender: Email Marketing Tops List of ROI-Generating Channels
A new Klaviyo study, entitled The Ecommerce Marketing Mix Report, has email marketing as the most used marketing channel, followed by organic social
New Report: “Causes For Optimism” in 2022-23 World Press Trends Outlook
Amid continued and ever-arising challenges in the publishing industry, WAN-IFRA’s report offers some optimism regarding revenue diversification
The Search Is On! How AI Can Help Search Relevance
Search — or at least Search as most of us understand it in terms of Googling something — is getting quite the spotlight with the continued innovations in AI and generative chatbots.
Split-Second Decisions: How Marketers Can Break Down The Persuasion Process
That’s the amount of time the brain takes to process visual content like a digital ad and make a purchasing decision, according to new research by Fractal.
Work-Life Balance Sheets: Revenues Rose During 4-Day Workweek Trials
That way, those of us putting in a full five might better receive the professional company-focused benefits that the study discovers
California Bill Would Require Facebook, Google To Pay “Journalism Usage Fee”
If passed, the California Journalism Preservation Act would force Big Tech platforms to pay news publishers for their local-based content.
News Apps More Engaging, ‘Way Stickier’ Than Browsers (New Report)
What holds true at the restaurant is just as important in digital publishing — don’t forget the apps!
Email Deliverability: A Priority Too Important To Ignore
Our company may have founded Clean Your Lists, but in marketing, verifying emails is only part of a healthy, best email-deliverability practice.
What Do Consumers Look For Before Buying An Online Subscription?
42% of Americans said a lower subscription price would be the biggest draw in paying for an online subscription, according to a recent YouGov survey shared with Press Gazette to “understand what kind of websites
Survey: Most Consumers Use Social Media To Contact Brands (And Most Then Make Purchase)
I’ve written plenty about the issues journalists and advertisers have with Facebook, but for marketers, it must feel like a wonderland of opportunity, full of friends with buying benefits.
Subscription Strategist: Annual Subscriptions Mean Higher Retention Rates
At last week’s INMA Media Subscriptions Summit in Stockholm, Alexander Kreybig, Piano’s director of strategic services, called out publishing’s over-prioritization of conversions.
Fountain of Youth: Majority of Young Americans Paying For Their News (Report)
According to a new report from the American Press Institute, 60% of Americans under the age of 40 are paying for or donating to news in some capacity
Consumers Covet Customization … And Will Offer Up Their Data For It (Report)
ChatGPT and its conversing AI cousins are getting all the attention, but text generation is in no way the only AI capability that publishers should keep an eye on.
Survey: Half of Media Professionals Worried AI Is Coming For Their Jobs
As AI continues to show revolutionary potential in so many industries, the elephant in so many rooms right now is what effect its rise will have on the human workforce.
Pipeline Projections Proving Painful to Predict
To marketers who feel like you’re constantly struggling to forecast pipeline outcomes — you’re not alone.
Advertising and Marketing Spend to Continue Growing in 2023 (New Report)
That global spend rose 7.9% (to $1.568 trillion) last year, but is projected to only grow by 5.3% in 2023. In 2022, U.S. spend rose 8.5% (to $622.13 billion), making it the 8th-ranked country in terms of spending growth.
News Feed: Following The Money in Meta’s Journalism Investments
A new report is breaking down what happened with Meta's promise of a $300 million investment in local news.
Creation Support: Most Enterprise Marketers To Use AI For Content in 2023 (New Report)
Having personally poked around on ChatGPT and written about its SEO and marketing potential in a number of Magazine Manager blogs, I definitely see the value that AI-generated text can offer.
Consumers: Privacy The Priority With Online Ads (Report)
This week, I’ve been sharing reports about marketing personalization, the importance of relevance, and the idea that, in online marketing, less can be more.
Publishing in the AI Era: Where Is AI-Generated Content Preferred?
New surveys are asking Americans how they feel about AI-generated content, and the results could help publishers in evaluating their newsrooms and marketing departments.
Personalization Problems? Less Than A Quarter of Marketers Feel Personalization Strategy Is “Very Successful” (Report)
If only marketing personalization was as simple as using a smiley-face photo as your profile pic. (We’d all have a LOT MORE to smile about, wouldn’t we?)
Fighting Marketing Fatigue: What Americans Want — Besides Just Less Marketing
Two-thirds of American consumers (66%) want fewer marketing messages, according to the recent 2023 Consumer Marketing Fatigue Survey by Optimove.
Email Marketing Is The Most Cost-Effective Channel
More than half of American consumers (55%) have purchased a product as the result of an email they had received in the past year,
B2Bs Still Increasing Spend on Third-Party Data (Report)
B2B spending on third-party marketing data will increase this year to $3.77 billion, according to eMarketer forecasts.
ChatGPT vs. Google — Searching For The Best
As ChatGPT takes aim at Google's Search, a team of communication and search engine experts worked to see which was smarter.
Artificial Endorsements: The Future of Virtual Product Placement
Marketing Brew has taken a deep-dive look at virtual product placement, including the recent partnership between NBCUniversal and ad-tech firm TripleLift.
Commercial Costs: Rate of Ad Cost Inflation Decelerating
Much of that decline is due to TV ad cost inflation, which had been at 12.6% last year but is projected to be at 6.8% in 2023.
Can Customer Enlightenment Save Digital Marketing As We Know It?
A new report is looking at current digital marketing practices, specifically in regards to personal data and the concept of “informed consent” between the individual user and a company.
BRAND PARTNERSHIPS STEALING SPOTLIGHT ONE COMMERCIAL AT A TIME
Of all the advertisers who spent upwards of $7 million for 30-second slices of our attention last night during the Super Bowl ...
Do You Know ChatGPT? Most Americans Don’t
Hard to believe considering how much time I’ve spent with it recently, but according to YouGov, 54% of American adults are not even familiar with ChatGPT.
WHAT SUPER BOWL COMMERCIAL ARE YOU MOST LOOKING FORWARD TO?
While certain analysts continue to talk about some game that’s taking place this Sunday, Morning Consult wanted to know what Americans are looking forward to most during the Super Bowl commercials.
Attention Metrics Create Efficiencies For Ad Spend and Environment
Teads recently released their latest research on attention metrics and found that 83% of UK marketers said it’s an important factor in reducing the environmental impact of digital advertising.
Programmatic Guaranteed Buys Helping Otherwise Slow 2023 Start (Report)
Recent reports have 2023 starting slow for both direct and programmatic ad sales. However, some media executives see promise in programmatic direct deals that can “make up for the shortfalls.”
ARE YOUR SUBSCRIBERS PART OF THE 93% “AT RISK”?
New research from PCH Consumer Insights Platform and media professor Evan Shapiro shows that only 7% of media subscribers are planning on staying subscribed to each ...
Predicting The News: Artifact Using AI To Make Feeds More Relevant To Readers
Artifact may be the news aggregator we’ve all been waiting for.
Advertising Spend to Increase As Technology Takes Spotlight
wo recently released reports are not only putting an optimistic look at advertising spend in the coming year..
More Americans Are Seeing (and Clicking) Relevant Ads
Digital advertising, when processed to the best of technology’s abilities, has the potential to offer and even treat..
Technology, Subscriptions A Priority to Publishers in 2023
More than 300 media executives from more than 50 countries and territories were surveyed in this year’s “Journalism..
Bird Migration: Will Post Prove To Be The Best Twitter Alternative?
Eyes will always be scoping the social media platform landscape for The Next Big Thing, but necks have been on even more...
More Publishers Saw Increase in Digital Subscriptions in 2022
A survey of publishers by the Alliance for Audited Media (AAM) showed that 2022, for all its discouraging headlines...
Meta Facing Fines, Reality Check Over Ad Practices
After years of complaints against them and months of speculation about what it could mean for their advertising model...
Meta’s Future Ad Revenue Driven By Instagram Growth
We’re just a few days into 2023, which means Meta has likely brought in a billion dollars in ad revenue already.
A Dent in the Duopoly? Google and Meta Losing Ground on Digital Advertising Spend
For the first time in almost a decade, the digital advertising beast known as The Duopoly will bring in less than half of all U.S.
Next Year and Beyond: The State of The Ad Economy
The Big Forecasters have spoken, and after some December revisions to their ad economy outlooks, that ever-constant...
Facing A Cookieless Future, Marketers Trust Performance-Driven Paid Media
There’s no denying that the prospect of a cookieless future is concerning to many. For years, Magazine Manager Blog...
News Travels Fast: More Than Three-Quarters of U.S. Publishers Are Using TikTok
We’ve written about TikTok’s emerging presence in our lives, with users doing far more than just aimless scrolling and fearless dancing.
Advertising Consent: The Legal Decision That May Change Facebook
Twitter may have a new daddy who’s seeking attention, but it’s Facebook’s parent company Meta and its headlines this past week that publishers...
Media Bargaining Bill Dropped Following Facebook Threat
Whether it was the last-minute Facebook threat or some other unrevealed reason for red-lining, a measure...
Has Google Found The Ideal Paywall Alternative?
A user of Google AdSense was recently notified about a beta program of Google’s that, when fully launched...
Magazine Audiences & Site Advertisers Increased Last Year (Report)
The latest installment of the 2022 Magazine Media Factbook was recently released...
What Subscription Fatigue?! New Report Shows Subscription Increase for Newspapers
Despite the many industry and economy concerns, a new report has newspapers of all sizes seeing an increase in subscriptions.
Small Businesses Buying More Digital in 2023 While Print Stabilizing
The recent rise in business applications is one indicator that businesses and their spending are only going to grow.
Out of Context: How Content Shapes Reader Interaction With Ads
Relevant content has always helped ads, but a recent study has helped shine actionable light on the context that content can carry.
Digital Ad Spending To Continue Its Growth
Despite tech and advertising's tough third quarter, forecasts still have digital ad spend growing in 2022 and beyond.
Media Matters: Execs and In-House Counsel Reveal Who They Trust Most
A new report reveals where decision-makers are getting informed ... as well as their preferred types of content.
The Challenges of First-Party Data Capture and Strategy
A new report has revealed the indifference some marketers have about our cookieless future.
The Bright Future of Programmatic Advertising
New projections have programmatic ad spending increasing far faster than many could have expected.
The Time is Now: TikTok’s Increasing Prominence in News, Search, and More
Once it clicks that TikTok is about more than viral dances, you can better understand the possibilities that come with a billion active users.
Your Data or Your Dollars: Putting a Price on User Data and Consent
Researchers looking at cookie paywalls are offering a glimpse at how valuable user data may be in the future.
New Business A Boon for Ad Economy And Publishers
New data about the growth of "new business" should have publishers prepared for new business of their own.
Google Announces First-Party Solution For Publishers
With PAIR, publishers and advertisers would connect in clean rooms using only first-party data.
Reevaluating Open Rates and Email Marketing Success One Year After Apple’s Privacy Changes
It’s been just over a year since Apple implemented its much-discussed-about, much-fussed-about Mail Privacy Protection feature,
Data-Centric Optimism
A sneak peek at WAN-IFRA's annual report shows hurdles ahead, but "bullish" attitudes
CHANGING FACE OF SEARCH
Google Search is putting a focus on images and video. Will it be enough to compete with Search up-and-comers?
Mic Drop: How To Find Success With Your Own Magazine Podcast
My grandparents love to reminisce about the days before the television where everyone would attentively gather around the stereo ...
6 Ways to Capitalize on a Challenging Publishing Environment
Here's how you can improve your media business amid the challenges of a recession.
No More Cookies: How You’ll Be Able To Survive Without These Dying Tracking Tools
Back in olden days — when a publication was digital only in that its paper pages required dexterous digits to turn them
These 5 Publications Are Doing Instagram Right
Instagram, a photo-and-video-sharing platform, doesn’t initially seem like the best place for a magazine to thrive.
Let’s Get Digital! Why Now is the Best Time To Embrace the Shift
The last few years have seen media consumers rely even more heavily than usual on phones, tablets, and practically any screen they can get their hands on to access content.
What Do Apple’s Latest Privacy Measures Mean For Publishers?
Who wants to exist in a world without cookies? Apple, apparently. With its recent release of iOS 14 for iPhone and impending release of macOS Big Sur for desktop devices,
