“Generative AI may have launched the movement, but AI of all types makes marketers more productive, effective, and strategic employees.”
That’s out of the newest marketing report from Klaviyo and Qualtrics, who surveyed more than 1,500 global marketers about current AI use and future AI hopes. And while the largest percentage of AI use in the last 6 months has been generative (56%), other types of AI — including predictive (53%), conversational (53%), and self-optimizing (43%) — have also gained traction “for help with curating insights, making smarter decisions, and better serving their customers.”
Of the top reasons marketers are currently using AI, 37% said customer service and support, 36% said image generation, 36% said data analysis, 35% said research and idea generation, and 34% said website personalization.
(Source: Klaviyo)
“When we asked marketers what they wish they could use AI for,” the report says, “nearly half of respondents identified AI applications that are already here — things like performing marketing analytics, comparing their company’s performance to similar organizations, and predicting customer behavior and attributes.”
Klaviyo’s point about the AI technology for these uses already existing is spot-on, with Mirabel Technologies’ recent launch of the Media Mate suite of AI tools sure to please those 45% who are wishing for help in creating marketing campaigns.
Marketers have always been quick to adapt. Sometimes it’s just a matter of knowing what’s out there, waiting to help.
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