Magazine Publishing Insights and Best Practices

The News/Media Alliance and Bria now give publishers an opt-in 50/50 AI licensing revenue share, plus a full list of the major publisher AI deals so far.

Compare the top 5 best CRMs for magazine publishers in 2026. See native media sales, billing depth, and pricing to pick the right platform for your team.

Learn how to start a magazine step by step — validate your idea, sell advertising, manage production, and handle billing. A complete guide for new publishers.

Discover the best magazine software for publishers: compare publishing CRM, ad sales, billing and subscription tools, and see how to choose the right fit.

Discover why magazine publishers are abandoning fragmented systems for integrated platforms that consolidate ad sales, subscriptions, billing, and production into one unified CRM.

Learn how electronic invoicing accelerates cash flow, reduces billing errors, and automates payment collection for magazine publishers.

Duplicate work in magazine publishing wastes time, introduces errors, and limits growth. Learn how integrated magazine software eliminates re-entry and saves time.

Cut ad sales cycle time and eliminate billing errors. This complete guide shows magazine publishers how to automate every stage from proposal to payment.

Discover how a purpose-built magazine CRM like The Magazine Manager reduces overhead costs through automation, centralized data, and integrated billing.

Discover the best AI tools for publishers across editorial, ad sales, and audience — plus how to roll them out without breaking quality. Read the 2026 guide.

Discover how integrated CRM systems help magazine publishers eliminate billing errors, accelerate ad sales, automate subscriptions, and unlock hidden revenue.

We’ve written about TikTok’s emerging presence in our lives, with users doing far more than just aimless scrolling and fearless dancing.

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For the first time in almost a decade, the digital advertising beast known as The Duopoly will bring in less than half of all U.S.

New research from Toolkits and the National Research Group is shining light on subscriptions to digital publications at a time..

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After years of complaints against them and months of speculation about what it could mean for their advertising model...

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Eyes will always be scoping the social media platform landscape for The Next Big Thing, but necks have been on even more...

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New research from PCH Consumer Insights Platform and media professor Evan Shapiro shows that only 7% of media subscribers are planning on staying…

Recent reports have 2023 starting slow for both direct and programmatic ad sales. However, some media executives see promise in programmatic direct deals…

Teads recently released their latest research on attention metrics and found that 83% of UK marketers said it’s an important factor in reducing…

While certain analysts continue to talk about some game that’s taking place this Sunday, Morning Consult wanted to know what Americans are looking forward…

Hard to believe considering how much time I’ve spent with it recently, but according to YouGov, 54% of American adults are not even familiar with ChatGPT.

Of all the advertisers who spent upwards of $7 million for 30-second slices of our attention last night during the Super Bowl ...

A new report is looking at current digital marketing practices, specifically in regards to personal data and the concept of “informed consent” between…

Much of that decline is due to TV ad cost inflation, which had been at 12.6% last year but is projected to be at 6.8% in 2023.

Marketing Brew has taken a deep-dive look at virtual product placement, including the recent partnership between NBCUniversal and ad-tech firm TripleLift.

As ChatGPT takes aim at Google's Search, a team of communication and search engine experts worked to see which was smarter.

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More than half of American consumers (55%) have purchased a product as the result of an email they had received in the past year,

Two-thirds of American consumers (66%) want fewer marketing messages, according to the recent 2023 Consumer Marketing Fatigue Survey by Optimove.

If only marketing personalization was as simple as using a smiley-face photo as your profile pic. (We’d all have a LOT MORE to smile about, wouldn’t we?)

New surveys are asking Americans how they feel about AI-generated content, and the results could help publishers in evaluating their newsrooms…

This week, I’ve been sharing reports about marketing personalization, the importance of relevance, and the idea that, in online marketing, less can be…

Having personally poked around on ChatGPT and written about its SEO and marketing potential in a number of Magazine Manager blogs, I definitely see…

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That global spend rose 7.9% (to

.568 trillion) last year, but is projected to only grow by 5.3% in 2023. In 2022, U.S. spend rose 8.5% (to $622.13…

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As AI continues to show revolutionary potential in so many industries, the elephant in so many rooms right now is what effect its rise will have on…

ChatGPT and its conversing AI cousins are getting all the attention, but text generation is in no way the only AI capability that publishers should keep…

According to a new report from the American Press Institute, 60% of Americans under the age of 40 are paying for or donating to news in some capacity

At last week’s INMA Media Subscriptions Summit in Stockholm, Alexander Kreybig, Piano’s director of strategic services, called out publishing’s…

I’ve written plenty about the issues journalists and advertisers have with Facebook, but for marketers, it must feel like a wonderland of opportunity…

42% of Americans said a lower subscription price would be the biggest draw in paying for an online subscription, according to a recent YouGov survey…

Our company may have founded Clean Your Lists, but in marketing, verifying emails is only part of a healthy, best email-deliverability practice.

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If passed, the California Journalism Preservation Act would force Big Tech platforms to pay news publishers for their local-based content.

That way, those of us putting in a full five might better receive the professional company-focused benefits that the study discovers

That’s the amount of time the brain takes to process visual content like a digital ad and make a purchasing decision, according to new research by Fractal.

Search — or at least Search as most of us understand it in terms of Googling something — is getting quite the spotlight with the continued innovations…

Amid continued and ever-arising challenges in the publishing industry, WAN-IFRA’s report offers some optimism regarding revenue diversification

A new Klaviyo study, entitled The Ecommerce Marketing Mix Report, has email marketing as the most used marketing channel, followed by organic social

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That’s what dentsu is saying in its recent Generative AI 2023 report, which surveyed 1,000 U.S. adults last month about this technology of tomorrow…

A new study has found that 75% of marketers are still using cookies and not taking the necessary steps to update their data strategies.

Consumers want personalization, and most consumers (58%) are frustrated with generic and inconsistent messaging from the brands that engage with them…

Media usage grew to an average of 55.81 hours per week last year — an accelerated rate of 2.7% — according to a new report from PQ Media.

I’ve written quite a bit about the various legislations proposed worldwide over the last few years that would force Big Tech companies to pay media…

Subscription businesses saw a 12% revenue growth in 2022, with media and publishing experiencing a 4.6% growth during that time, according to Zuora’s…

As Twitter tailspins and its ad revenue is expected to decline, Substack Notes hopes to make a lasting social-media splash with a subscription-based…

It’s been just over a week since I’ve written about generative AI tools, which means the technological capabilities have probably lapped themselves…

Overall spend for marketing analytics and data infrastructure is forecast to grow by

0 billion by 2026, according to Winterberry Group research of U.S.…

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My check-in this week with the AI world isn’t focused on its ever-expanding capabilities, but with the commitment that companies are making to AI-centric…

A new study on decision-making is highlighting just how overwhelmed and inundated business leaders are with the seemingly endless streams of data coming…

The survey, entitled “The State of B2B Marketing Budgets 2023,” shows that 90% of the 524 respondents consider data compliance and accuracy to be…

Toolkits found that more and more publishers are forgoing the conventional subscription model of 12 monthly billing cycles a year and instead using 4-week…

Most of us probably have the same personal email address we had two years ago. Chances are we’re still getting messages from many of the same brands…

Another recent study, via Vibes’ 2023 Mobile Consumer Trends Report, dives further into phone use, asking more than “1,000 mobile-centric consumers”…

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Elon Musk says it will be a “win-win" for media organizations and the public. Will it be enough to keep publishers around?

DoubleVerify has checked back in with advertisers and publishers to see where they are in preparing for the cookieless future.

As technologies improve and software soars, it should be no surprise that the use of automation would increase for B2B marketers.

Passing the $50 billion mark is a noteworthy one no matter what the context. But when it pops up in the subscription industry, it definitely grabs my…

In a research paper entitled “A New Era of Influence,” MAGNA Media Trials and Vox Media found that 75% of listeners selected podcast hosts

A new report on search advertising campaigns found that CTR, CPC, and CPL are all up while conversion rates are down, suggesting the “search ads landscape…

Insider Intelligence is forecasting U.S. digital ad spend to bounce back to double-digit growth next year, reaching north of

CMOs have always found a way to do more with less, so Gartner’s latest findings about marketing strategy trends might not come as a surprise to them…

TikTok recently announced an ad program called Pulse Premiere, an expansion of its previous Pulse platform that will give advertisers choice

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Google has announced plans to disable third-party cookies for 1% of Chrome users and migrate those users to Privacy Sandbox starting early next year.

Sprout Social reviewed the social media engagement of more than 400,000 profiles and heat-mapped the best times for the highest engagement on LinkedIn

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According to the survey, 82.6% believe companies can simultaneously respect privacy laws and effectively market their products and services. Last year…

Once you see the benefits of opening up your flatplan to all within an intuitive digital studio, you'll wonder how you ever relied on pen-and-paper alone.

Apple’s announcement yesterday that it will be releasing an augmented reality headset next year has brought AR realities front of mind.

Jitterbit recently took a deep dive into business automation, surveying 167 IT, marketing, and HR professionals about automation applications within…

A recent study by Data & Marketing Association (DMA) says marketing effectiveness continues to erode, falling 62% over the last two years.

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Last week I wrote about issue resolution and the communication channels that clients prefer using to solve their problems.

As publishers and marketers continue to consider the possibilities and ramifications of rampant AI, one new stat stands out.

LinkedIn just announced a ton of B2B marketing tools it will be launching, and it’s no surprise why marketers are excited.

In ranking 2023’s top priorities, 63% of publishers said they are focused on increasing traffic, with 47% looking to grow their social media followers…

The unbiased reviewers of Capterra know plenty about software, so when the site surveys nearly 200 of those software purchasers

Outreach’s latest Sales Confidence Index Report puts 63% of sales leaders as using AI, with 60% of those using it to enhance customer interactions.

More and more, marketers are clicking Like, hitting that Subscribe button, and opening up more of their budgets to influencers.

Financial Times is reporting that it and other publishers such as News Corp, The New York Times, The Guardian, and Axel Springer are in early negotiations…

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So if the customers surveyed this month by CCW Digital in their annual Consumer Preferences Survey are correct, then marketers have a lot of work to do.

The Magazine Manager blog has covered the basics to bringing programmatic advertising to your sales teams. What we haven’t done is break down how…

PwC has released its Global Entertainment & Media Outlook 2023-2027, and among its projections is a 25% CAGR growth of OTT/streaming video advertising…

Existing where we are at the intersections of publishing, technology, advertising, and marketing, we’ve consulted and linked to a fair share of Google…

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As part of its recent Language of Effectiveness survey, London’s Marketing Week (with support from London’s Kantar) interviewed 1,300 marketers...

MAGNA’s update to its Global Ad Forecast is predicting a 4.6% growth in media advertising revenues this year, reaching $842 billion (up from $805 billion…

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The recent results of CNBC’s latest Technology Executive Council study are showing just how important AI is to those in the know..

There’s an advertising agency that will no doubt adopt that slogan soon enough (if it isn’t being used already), but there may actually be some larger…

Last week, the California Journalism Competition and Preservation Act, which would require Google, Facebook, and other Big...

A few weeks ago, our Marketing Manager blog took a closer look at mobile marketing and what businesses should do to better incorporate the marketer’s…

If you were one of the first 100 million people who signed up for Threads in its record-breaking first few days earlier this month...

No sooner had I broken down all the AI tools that publishers could ever want last week than Google went and showed off its own game-changing AI tool...

Whether you love summer blockbusters or industrial-strength air conditioning, there’s no place like a movie theater this time of year.

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Following Twitter’s announcement that it’ll now be known as X, we revisit our blog about what X could become, originally published on 10/31/22

It’s not often that a publishing study seems to flip all established logic. And yet, here we are, with a better way of measuring a news site’s success.

I recently wrote about technology officers prioritizing AI in their budgets, which feels like a pretty large step toward broader acceptance.

Video-lovers in the ’80s made it known they wanted their MTV, and consumers today also want more videos, according to findings by Idomoo.

More than a third (36%) of all website traffic was driven by organic search, according to recent research of six key industries.

Almost two-thirds of agency and brand marketers (65%) who’ve used CTV/OTT advertising in the last few years are increasing their spend in those media…

In its 6th year of compiling revenue-marketing insights, Demand Spring has seen steady growth in familiarity and understanding of the term.

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Prowly recently released The State of PR Technology 2023, an overview of both PR practices, trends, challenges, and general states-of-mind....

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42% of B2B marketers say that “targeting the right prospects at scale” is their top challenge, according to a recent study by Anteriad and Advertiser…

We all have a favorite commercial (or, just as likely, a despised commercial we love to hate). And as much as marketers wish we all had complete recall…

87% of advertising professionals believe automation can make their companies more profitable, while 83% said it can make them more productive.

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Email marketing continues to be effective for SMB marketers, with almost three-quarters of those recently surveyed seeing an ROI of

As we close in on a full year of ChatGPT, it’s safe to say that almost all of us are now aware of generative AI and its capabilities.

Almost half (49.14%) of PR email pitches were opened by journalists during Q2 2023, a full-percentage increase from Q1 2023 and a 10% YoY increase…

Following up on its own look at AI’s economic potential — an annual range it estimated as somewhere between

Meta appeared to be in the right place at the right time when it launched Threads, but the shine wore off for many of the record-breaking number of users…

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Last week, TikTok announced its Search Ads Toggle, which lets advertisers serve ads that will appear in user feeds alongside organic search results.

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Earlier this week, Magazine Manager looked ahead at global advertising spend, which WARC is forecasting to surpass

trillion next year.

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Last week, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) released new guidelines...

Two recently released surveys are looking at AI in marketing, with both seeking to get a better grasp on how fearful marketers might be for their jobs.

The Magazine Manager blog doesn’t normally dive too deep into the streaming world, but a recent Marketing Brew article shared something too fascinating…

Tinuiti recently released its From A to Gen Z research, highlighting exactly how Gen Zers are discovering and shopping for products.

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Bryce Hall, a McKinsey associate partner, recently shared an analogy he heard from a business leader about generative AI..

Spending on influencer marketing in the United States is predicted to grow more than three times faster than social media this year...

Known for its advertising outlooks, Magna is revising its forecasts for U.S. ad growth in 2023 and 2024 following improvements in the economy.

Earlier this week, the Magazine Manager blog focused on influencer marketing and how spend is predicted to grow three times faster than social media…

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SurveyMonkey released its “State of Retail Report,” and amongst the variety of retail intel about the ever-increasing importance..

57% of respondents to a recent survey say the CRM is more important for achieving sales and marketing goals compared to just five years ago.

A new study by UserTesting is looking at what American consumers think of AI, the roles it might play in retail, and, ultimately, their personal data…

It’s not just lip service to say that successful publishers listen to their audiences. That input can obviously lead to a better overall product...

On the heels of their trillion-dollar forecast for global ad spending, the World Advertising Research Center is predicting Instagram...

In a world where weather could hypothetically delay the marketing and advertising efforts of online, television, email, and other electrical-based…

Are you someone who prefers the movie over the book, turns to step-by-step cooking tutorials when brainstorming your next meal, or enjoys the vlog content…

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Working with less usually means a reliance on what you know best. So it should be no surprise that, with recent widespread reductions in marketing…

The Magazine Manager blog has written extensively about AI, including about how most SMBs are willing to pay for access to it and other automation tools.

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For B2B and B2C marketers alike, email marketing remains the top focus, with more increasing their budget for email marketing than in any other direct…

Though digital ad spend has, what Insider Intelligence says, “entered a new phase of slower growth,” retail’s share of digital ad spending continues…

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As preparation continues for a cookieless future, a new study is showing that more than 40% of marketers are using first-party data and other proprietary…

Earlier this summer, when Google gave The New York Times a sneak preview of its news-story-generating AI product, the presentation went over like a lead…

Most marketers feel their current media agency model either needs to improve or is unfit for the future, according to a new study by the World Federation…

The Fall edition of The CMO Survey, a study of hundreds of marketing leaders about “the future of markets, track marketing excellence..

Publishers are natural storytellers with a keen eye for graphic elegance. But if there’s one more thing we know about you, publishers...

2024 will see an upswing in global search revenue growth, to 12.9% growth from this year’s 8.4% growth, but will decelerate annually from there, according…

Last week, the Magazine Manager blog wrote about the uncertainty around current media agency models. Now, a new WordStream report is looking closer at…

Two out of three digital publishers in the United States don’t offer their consumers consent choices, according to a new report from Compliant and Peer39.

Last week, the Magazine Manager blog discussed AI in the newsroom following a survey that found more than 75% of news organizations were using…

If you’re a magazine publisher — or, in this day and age, if you’re a human — you are constantly coming up with creative ways to make additional revenue.…

McKinsey had already shared its findings on generative AI, automation, and the workplace of tomorrow. But a new episode of The Future of Asia Podcast put…

Much like that old hair-club commercial in which the spokesperson spread the word both as the company president as well as a client, we post helpful media…

The last time we looked extensively at the double-headed beast that controls so much digital advertising — late last year, when Google and Meta’s combined…

Market disruptors like AI, increased costs, and skill shortages are affecting businesses across all industries, and according to a new study experian...

Content is king, as they say, but recent research by Toolkits and National Research Group has found a hierarchy even on that tier.

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For some reason, that’s the first measurement I thought of when I read the recent study of what Google and Facebook might owe U.S. publishers for…

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To help you prep for those family disagreements bound to bubble up at the table on Thursday, allow me to share some news that will let you practice…

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Last week, I wrote about the martech market, with estimates putting its worth at nearly $670 billion globally, accounting for 30% of marketing budgets.

A few weeks ago, the Magazine Manager blog highlighted a study by Toolkits and National Research Group that showed consumers growing trust…

Besides being National Eat a Red Apple Day and National Bartender Day, tomorrow is also the day Google has been warning us about: marketers know it…

Well, as good as $70+ million a year does sound, it’s as much the thought that Google is even willing to pay for news that’s making publishers worldwide…

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Pain points are a common consideration in marketing, used to identify a customer’s potential problems while sprinkling empathy to the marketers’…

So says Gen3 Marketing in its latest research, “High Performance and High Demand,” which it deems the industry’s “first multi-perspective channel research…

ChatGPT turned a whole 1 year old last week, and proud parent OpenAI rounded out that inaugural year in the spotlight with enough boardroom drama…

Email marketing continues to be the cornerstone for successful marketing, showing positive ROI in difficult, cost-cutting times and no matter what size…

The soon-to-be-cookieless world is something the Magazine Manager blog (and our Mirabel Technologies’ products) have long been trying to prepare…

We may be in the midst of the busy retail season, but Insider Intelligence’s new media ad spend forecast is hardly a result of seasonal bias.

New York Times hires an editorial director for AI initiatives, encouraging those who still prioritize journalism in their digital publishing.

Brands are wasting $600 million in holiday ad spend with low-quality content that's not meeting marketing and advertising best practices.

The average programmatic campaign runs on 44,000 websites, which creates risks for advertisers not using high-quality data.

Ad-blocking will cost publishers $54 billion in lost advertising revenue next year, according to new data released by eyeo.

With most B2B sales decided before first contact is made, a unified marketing platform can help make all the difference early on.

A recent study of marketing professionals found that 44% said rewriting copy to improve tone was the most time-consuming part of the copy process.

44% more brands used at least two channels in their marketing campaigns, with the largest channel combination being email combined with push.

Meta is offering an ad-free option for Facebook users in the EU, and a similar subscription model would be promising for U.S. publishers.

Ad prices may be rising on LinkedIn as its annual ad revenue grows an additional 14.1% this year, but so too is marketers’ ROI.

With OpenAI pushing back that New York Times’ recent lawsuit about ChatGPT is “without merit,” we could be in for a long publishing AI battle.

With many marketers seeing a budget increase this year, businesses are putting a priority on maintaining and building their brands in 2024.

Marketing optimism is high for 2024, with 61% expecting business to improve and 41% expecting a bigger marketing budget than last year.

If you’re in the publishing industry & looking to optimize processes and boost profitability. Here are 8 key qualities to seek when in a publishing CRM.

Most marketers are using AI in their marketing strategies, with success seen in customer service as well as marketing ROI.

The most critical advertising investments are performance-driven paid media (61%), measurement & attribution (50%) & brand advertising (47%).

74% of publishers say that digital subscriptions are going to be an area of focus in 2024 & 34% expect advertising to grow revenue.

Creepy doesn't work in marketing. Know what data to seek out and prioritize so your email marketing personalization hits a happy balance.

The future of programmatic advertising is promising for publishers, with an expected annual compound growth rate of 12.5% through 2030.

86% of marketers are using AI, with 99% of those saying it’s improved their understanding of customer preferences & behavior.

As cookies are phased out, 48% of consumers are against sharing their email for more targeted ads, and 59% believe targeting a user group of anonymized…

Good news! 2023 ended with a 0.5% overall YoY gain in advertising spend following 9 months of consecutive expansion. Ad Market Tracker, via MediaPost)…

39% of advertising professionals use the generative AI chatbot on the job, according to the recent survey. The truth in advertising, according to a recent…

Almost half of the media leaders surveyed by Reuters Institute said they were confident about journalism’s prospects in 2024.

From personalization to customized services, B2C marketers and consumers often prioritize different aspects of the shopping experience.

New projections have worldwide spending in digital, traditional & total media ad spending all growing faster in 2024 than they did last year.

86% of consumers who hadn’t used AI yet want it to help them research products, 82% want to resolve issues, and 79% want deals and promotions.

Visibility, situation, and interaction are the three most important signal-categories in measuring attention in marketing.

As the sports world continues to go digital, it's important that marketers and advertisers keep up with what sports fans want.

As the pressure to create content increases, a new survey of marketers found 69% believe AI can help their companies expand to new markets.

Two recent studies about the overall consumer experience are putting a spotlight on how email marketing is still as important as ever.

Those on both the sell-side and buy-side say their biggest media challenge is ads delivering alongside risky content. The postmortem on 2023 has shown…

What had been less than

50 billion by 2027.

As a new study finds most customers concerned about data, privacy & identity protection with brands’ use of AI, transparency is vital.

Retail media ad spend is forecast to grow faster than search and social, making up more than 20% of total ad spending in the U.S. by 2027.

As open exchange continues to shrink, programmatic direct remains the more popular programmatic advertising transaction method.

31% of consumers are likely to decline non-essential cookies when given the option. How does that affect first-party data strategies?

Like California's legislation, Illinois's proposal calls for tech companies to pay a usage fee to local news organizations for their work.

Most marketers say limitations in analytics and reporting are a critical challenge limiting their spending in retail media.

42% of consumers are interested in an extended return policy as an experience-based reward from brands and their loyalty programs.

Generative AI tools have the ability to essentially give you more than just an extra day every year. What will you do with the extra time?

When brands advertise near inappropriate content, 70% of consumers say they trust the brands less & 51% are likely to stop using the products.

Of the many enticements that would lead consumers to buy from a beloved brand’s competitor, 70% could be swayed with a 20%-off coupon.

OpenAI is always in the news, but the last few days have seen some major headlines made over matters beyond mere AI capabilities.

When it comes to using data to improve discoverability, almost half of B2B decision-makers say siloed data is the biggest challenge with their current…

As the cost-per-visit increases, marketers are looking at the visitor-intent and lower bounce rates of paid search over paid social.

More than 62% of marketers in video production say they’re leveraging generative AI to “support creative development.” With generative AI becoming…

A healthy digital publication should constantly consider and reconsider who its audience is. Are your metrics actually helping?

Any occasion can be a special one for incorporating occasion-based marketing and a sense of meaningful urgency into a campaign.

Before choosing a CRM, take stock in these basic operating processes to see how a potential system integrates with the tools you already use.

Diversity saw a hit in the advertising & marketing industry last year, falling from 32.3% in 2022 to 30.8% amongst ANA's member companies.

Though global advertising and marketing spend saw decelerated growth last year, PQ Media projects total media spending to grow 7.7% in 2024.

A new report says the average advertiser invested more in cookie alternatives in Q4 2023 and increased their cookie alternative SOV by 9%.

A handful of Pulitzer Prize nominees disclosed their AI use, but publishers don’t have to take home a medal to win with this technology.

A new survey has the most effective AI applications in marketing automation as audience targeting, analytics and reporting & email marketing.

The increase in programmatic ad spend will add up to more than 9 of every 10 digital display ad dollars being spent programmatically.

With data-driven ad spend projected to reach

It takes more than a trending AI prompt for publishers to make amazing SEO-friendly content and engaging social-media-tested content.

With the increased use of gen AI, a new study says "critical thinking and decision making will become ever more important.”

Between continued signs of growth and revised forecasts for further expansion, the U.S. ad market is seeing bright days ahead.

40.4% will start shopping on a marketplace (down more than 11% from last year), while 29.7% start with a search engine (up almost 5%).

With customer acquisition “anywhere between 5 to 25 times more expensive,” a new study says customer retention has more potential for ROI.

With its trillion-dollar gen AI forecast, Bloomberg says the training & hardware markets will reach $470 billion & $640 billion, respectively.

After worries that Artifact would be shuttering, the AI-driven personalized news feed might now be just the thing Yahoo needs.

As AI use becomes more ubiquitous, a new study finds that the top challenge facing marketers is having to focus on KPIs.

A new study says 78% of publishers are taking a cookieless future seriously and investing in first-party data solutions.

While more than half of consumers are frustrated when brands send irrelevant content and offers, 85% love when they get it right.

As CA’s Senate waits to hear the California Journalism Preservation Act, Google has taken what some say is an undemocratic measure.

While most retailers are using generative AI for personalization, nearly half are struggling to make data accessible. Last week, I wrote about how…

92% of marketers rely on data to make decisions (up 11% from 2023) & more than half are prioritizing more personalized marketing experiences.

Perplexity’s referrals grew almost 40% month-over-month since January, showing AI’s potential beyond just generating content.

Not only are more marketers integrating images and videos into their content, but more believe video to be the most valuable creative asset.

The postponement into 2025 (or beyond?) marks just the latest delay since Google’s announced its phase-out plan for the third-party trackers.

Only 75% say collecting real-time data about a customer journey is critical, while only 47% are even collecting the data.

Nearly three-quarters (73.8%) of news professionals surveyed by AP say they or their organization are using AI in some capacity.

Most marketers believe AI could further improve predictive analytics of customer behavior & enhance dynamic content creation and optimization.

Almost half of the marketers who switched applications said new and better features were the reason they replaced their software.

New findings show that 81% of brands say they have a “deep understanding of their customers,” while only 46% of customers agree.

Brands will spend $9.29 billion on social media sponsored content in 2025, but that 14.2% YoY growth will be down from 2024’s 16% growth.

Most small businesses spend less than an hour each day on marketing, highlighting the need for marketing software that create efficiencies.

One way to optimize an email marketing campaign and reduce opt-outs is discovering some of the factors behind those opt-outs.

New research sees a 5.1% improvement in sales productivity, a 6.1% improvement in customer satisfaction, and a 7% drop in marketing costs.

Exclusive offers made 56% of Gen Z — and 73% of Gen Z college students — feel more emotionally connected to brands. A new survey looking to shed light…

A recent survey of communications professionals found that they’re more likely to have a favorable view of those who use AI in their work.

A recent survey found almost half prefer news sites or social media for getting their local news and information, up from 37% in 2018.

The top 3 use-cases of generative AI for B2B marketers are creating recurring customers, automating documentation, and automating marketing.

Marketers say the most effective way to measure email marketing success is by the revenue generated, followed by ROI and engagement metrics.

With the cost per click and cost per lead both up from last year, using AI and automation in your strategies could help in offset that rise.

Google's AI Overviews is changing Search as we know it, but as users experience this new convenience, publishers need to consider a response.

The confidences marketers are currently feeling are built upon a solid data-strategy foundation and optimism in generative AI.

Recent legislation could help the plight of the publisher and make Big Tech pay for its fair share of news content. The ongoing battle between Big Tech…

Marketers are using AI tools in their workflows for task automation, asset organization, and content creation. Marketers will forever be asked to do more…

Marketers collecting first-party data report improved customer experience, customer retention, advertising ROI, and customer engagement.

New data is highlighting just how steep the decline of Facebook’s referral traffic has gotten for publishers. Last year, in the midst of…

With most marketers believing it's harder to reach customers today than it was 5 years ago, personalized marketing is increasingly important.

Amazon continues to climb into the upper echelon for digital-ad spend, positioning itself behind the Duopoly controlled by Google and Meta.

A recent survey of global publishers found that less than a third (32%) are actively preparing for a cookieless future. The latest stay of execution…

A recent survey of publishing executives found that most are increasing their focus on building subscription revenue. A recent Toolkits survey…

Estimating and demonstrating AI's value is the primary obstacle in adopting the technology, but it's a conquerable hurdle.

Digital is clearly the way for B2B marketers, with top channels being social media (22%), digital advertising (16%), and email (13%).

Total media usage rose 0.3% to 56.15 hours per week worldwide, and the forecast shows further expansion moving forward. Last month, I shared recent…

A recent survey found that extra costs and fees were the top reason online shoppers have abandoned their carts. A recent survey of online shoppers…

A new report is asking global marketers about current AI use and future AI hopes, revealing wishes that, for many, are already here.

A new survey of news consumers shows a majority wanting a label or some disclosure for AI-produced news with human oversight.

A digital news study has found that 52% of Americans are not currently comfortable with AI work overseen by humans in the newsroom.

A new survey found that 1 in 4 use social media to search online, and 1 in 5 don’t feel the need to use search engines at all.

New estimates say that, in five year’s time, 94.1% of all ad spending for digital and analog media buys will be AI-enabled.

Now that Google has decided to keep the third-party cookie alive, what does that mean for publishers and advertisers moving forward?

With the announcement of OpenAI's generative search tool, SearchGPT is hitting Google where it could hurt the most. When we first met Google’s AI…

Just because Google changed its mind on cookies doesn’t mean publishers should throw away their work seeking out cookie alternatives.

A survey of B2B leaders found that trade media coverage directly impacts purchases, brand positioning, and other decisions.

Almost half of the experts surveyed say the importance of commerce advertising is increasing compared to other digital advertising forms.

For those paying attention to the AI Search revolution, 29% say that they use traditional search engines less because of AI platforms.

A new 2024 forecast has gen AI adoption reaching the 100-million-user milestone, which took Facebook four years to reach.

A new report on digital publishing's future is showing more success engaging with young audiences through apps than through sites.

Even as CTRs fall, email continues to be vital for communicating, engaging, and converting in the subscription industry and beyond.

The deal between California and Google will bring an influx of money to newsrooms ... but does it let the tech company off easy?

Digital media continues to distance itself from traditional media in terms of how much time is spent with each by the average American adult.

Following Google's reversal on cookies, a new survey finds that 60% of programmatic experts are most concerned about brand safety.

As writers continue to work out the best uses for AI in publishing, a new study is warning against a larger creative toll.

Compared to other video platforms with near-equal shares of time spent, Meta's share of digital ad spend is much larger.

With so few users actually accepting cookies now, new analysis is predicting most internet browsers will become cookieless in the future.

Email newsletters saw continued growth as effective audience builders in a new report, with production up to 95% from 81% in 2022.

AI is seeing restrictions in its training data, particularly from news sites whose share of blocked tokens is at 45% (up from 3% last year).

A recent digital advertising survey says new data privacy standards will make the largest impact on audience targeting and measurements.

A new survey on audience development says 52% of consumers would subscribe to a newsletter if given free, exclusive content.

A new report shows advertisers are trusting AI for both optimization and, on an ad sales management level, content worthy of being near.

Readers find newsletters to be their preferred news source ... and that built-in trust means they’re more receptive to sponsored content.

While advertisers continue to incorporate genAI into their ad strategies, there are still lingering concerns. Last week, I wrote about advertisers putting…

Advertisers looking at their audience development strategies are seeing search's CTRs continuing to exceed social and retail media.

A new survey has found that 77% use genAI tools to search in place of Google and other traditional search engines. Like Kleenex and tissue paper, Band-Aid…

A new report finds that generative AI reached usage rates in two years that it took PCs and the Internet more than five years to reach.

Carbon footprints of media campaigns could be reduced by as much as a third by incorporating certain sustainability measures.

Magazine and digital magazine publishers reach audiences who are more influential with their recommendations than other media users.

Meta has seen a few headlines recently, touching upon declines in audience engagement as well as tradeoffs in audience opportunities.

The top factor driving responsible AI investment for businesses is differentiating their organization, product, or service.

Will the recent announcement of ads in mobile users' AI Overviews be enough to help Google maintain its search dominance?

The U.S. is just one of the global media markets to see greater media price inflation, rising from 2.1% this year to 3.9% in 2026.

The premium programmatic market saw a reported 47% growth YoY through August 2024, with a projected share of 50% by year’s end.

Listeners not only find podcast ads to be more relevant, but nine in 10 have taken action because of an ad. On the heels of what the Poynter Institute…

Tech companies are helping newsrooms explore ways in which AI can "help drive business sustainability and innovation in local journalism."

A new report says AI won't likely "alter the fundamental commercial reality for the news” the same way the shift to online did.

A recent study says readers find journalist-crafted news articles more comprehensible than articles produced with AI automation.

A new report on projected advertising spend has connected television (CTV), streaming, and over the top video (OTT) seeing the most growth.

According to a recent study, Gen X and Baby Boomer consumers are the most receptive to digital ads they see online. If 31% of consumers make purchases…

As content creators and digital publishers become more important in the "information ecosystem," fact-based information is essential.

The top-ranked barrier for growing programmatic advertising is the quality of media (e.g. fraud, brand safety, viewability, transparency).

The top challenges for digital media publishers in 2025 include delivering ads alongside risky content and audience development.

More than half of ad buyers are using or are planning to use AI-powered products, according to a recent media and publishing survey.

Early AI adopters are more likely to see a greater impact and positive influence on factors like reducing costs. Early AI-adopting birds are not only…

New Google Search research found that 46% of the total volume came from the top 10,000 query terms, and the top 15% came from just 148 terms.

Google has sent the agreed-upon CA

00 million to the Canadian Journalism Collective, a non-profit of independent publishers & broadcasters.

In a recent study of TV viewers, 68% said ads from national companies are more relevant when they have local messages. Digital advertising may not be…

77% of creatives expect their production volume to increase in 2025, highlighting the need for the right digital management software.

U.S. programmatic advertising sales are projected to rise to

More than half of publishers saw an increase in their digital subscriptions, while 47% plan on prioritizing them in 2025.

The continued rise of AI in publishing has publishers worried about the risk of their work being misattributed or misrepresented.

AI in publishing, digital subscriptions, and the future of search are all top-of-mind for journalists and publishers in 2025.

72% of advertisers and marketers are planning on increasing their programmatic advertising investment this year, up from 62% last year.

Nearly half of local media saw an increase in total digital revenue in 2024, with 67.9% increasing their digital revenue budget for 2025.

Even as AI disrupts search as publishers know it, Google continues its dominance, with more than 30 times more visits than ChatGPT.

In the United States, total advertising and marketing grew 9.7% to $708.45 billion in 2024, and is forecast to grow 5.4% this year.

A new study on paywalls can show publishers what they should and shouldn't include to attract subscribers for audience development.

The New York Times recently revealed hopes of internal AI tools helping to create social copy, SEO headlines, and coding.

A recent revenue strategies survey found that blogs and social media influencers generated the most Q4 2024 sales. You may not have read it here first…

A recent report on AI in journalism shows significant rises in acceptance percentages when the AI use is disclosed. The New York Times recently announced…

Most publishers agree that exploring how to leverage audience engagement to increase advertiser revenues is part of their strategy focus.

A new report found a 3-fold increase in the average number of registrations driven from personalized landing pages. Last week I wrote about blogs…

Digital publishing's future looks bright as UK digital mags' combined average digital circulation increased 14% from 2023.

When programmatic advertising surpasses

New research on AI's attribution of publishers found that generative search tools were all generally bad at citing news.

A new report finds that AI scrapes per site doubled between Q3 and Q4 2024, with scrapes per page tripling in that time.

43% trust information given by an AI tool, with 27% using genAI for at least half of their internet searching. While publishers rightfully worry…

A new study on AI prompts and whether politeness matters found no universal value to “particular prompting formulas or approaches.”

54% of Americans are creeped out by personalized ads, with 44% of those creeped out taking action by running an ad blocker at all times.

Hundreds of news publishers have launched an ad campaign asking Washington to make Big Tech pay for its AI-building content.

Google's dominance in the search world is no doubt strengthened by long-held user habits and browser defaults. The questions regarding Google’s Search…

A recent study of news media union statements has found specific areas where they are focusing their generative AI concern and attention.

A new study on AI collaboration shows teams utilizing AI were almost 10% more likely to produce work that was considered a top 10% solution.

A recent report showed almost 15% revenue growth in digital advertising last year, behind what was called the “transformative force” of AI.

A UK report found a larger percentage of digital publishers reporting Q4 2024 revenue growth than from the quarter before.

Only 23% of the public (as opposed to 73% of AI experts) think AI will have a very or somewhat positive impact on jobs. Whether the criteria is “ blogs…

Just as it appeared Google was ready to phase out third-party cookies, the company announced recently that they’re canceling that plan.

Transparency about AI use in the newsroom is vital, as a new study says nearly half of the public doesn’t want news from a genAI chatbot.

Although AI optimism is high, almost half of the C-suite executives surveyed say AI adoption is “tearing their companies apart.”

According to a recent study, click-through rates for top-ranking pages are averaging 34.5% less where an AI Overview is present.

As social media advertisers see diminishing returns, most believe target audience saturation is to blame, with 59% pointing to user fatigue.

As publishers continue to work with AI, particularly in the newsroom, there are many strategies for success. When looking at larger publishing trends…

75% worry about AI generating false info that’s taken seriously and 67% worry about AI becoming uncontrollable without human oversight.

More than 80% of content creators are using AI in some part of the creative process, with nearly 40% utilizing it start-to-finish.

Journalists currently rank third among those explicitly encouraged by their employers to use AI chatbots for their work.

A recent search advertising study found the average click-through and conversion rates were up YoY, as were cost per click and cost per lead.

As programmatic advertising spend increases, a new report shows programmatic impressions are landing much more effectively as well.

The new research found that local digital advertising accounted for approximately 70 percent of all local ad spending. Now that digital advertising…

An SEO analysis showed that sites ranking #1 on Google's traditional search results have a 25% chance of appearing as an AI Overviews source.

Industries using AI have 3x higher growth in revenue generated per worker, and workers with AI skills are commanding a 56% wage premium.

CRM to the rescue! Most sales professionals believe increasing sales efficiency will make the biggest revenue impact this year.

A digital news report says 70% of publishers are making plans for AI article summarization and 56% are planning on implementing AI chatbots.

Only 16% of email budgets will see an increase of more than 50% this year, down 3% YoY, all while 54% are cutting ad spending.

Publishers have surely noticed that, since Google's launch of AI Overviews, the share of zero-click news searches has risen to nearly 69%.

A recent survey of creators and publishers found that 43% say AI tools are helping them streamline their workflows. Publishers have always come in all…

A coalition of publishers has asked for an interim measure to stop Google AI Overviews for what it’s calling an abuse of search market power.

34% of Americans have used ChatGPT, with the percentage of those who've used it for work up to 28% from only 20% last year.

81% of UK decision makers in senior leadership positions are using AI tools like ChatGPT and Google Gemini for their news and current events.

A recent survey found that 46% of C-suite executives said a top concern of theirs is pressure to show ROI on AI investments.

77% of journalists use AI tools like ChatGPT in 2025. Explore how AI is reshaping newsrooms and the future of publishing.

Magazine Manager was one of the first web-based CRMs made specifically for publishers, now trusted by 25,000+ media products worldwide.

76% say less than half of their CRM data is accurate, with 37% saying revenue loss has been a direct consequence of poor data quality.

Pew finds Google AI Overviews lower click-through rates, with only 8% clicking links. What does this mean for publishers?

New report reveals search advertising's spending decline as AI transforms discovery. See how marketers & advertisers are adapting strategies.

New data shows earned media is shaping AI answers, with journalism dominating citations in generative search results. The recent State of Journalism…

Top Google positions are losing clicks post-AI Overviews, forcing publishers to rethink search strategies fast. Despite the many drastic Search effects…

AI upskilling is a must as companies with leading digital capabilities outperform lagging competitors by 2-6x in total shareholder returns.

Publishers' AI search concerns may be overblown as new data reveals a steady 19% search traffic share (boosted by Google Discover).

Even as more than half of journalists use genAI tools, 83% worry it might contribute to an erosion of trust in journalism.

Nearly half of Substack publishers use AI for research, writing, and productivity. Explore AI insights from 2,000 independent creators.

New research shows LLMs prefer AI-generated content, raising concerns about bias, search rankings, and the digital divide.

Do users trust Google AI Overviews? New surveys reveal shifting click habits, trust levels, and satisfaction with AI search results.

ChatGPT triples usage as Google’s dominance slips. Discover what this shift means for AI search trends and SEO in 2025. How much ground has ChatGPT made…

Discover why audience identity gaps limit publisher revenue and how first-party data and AI can unlock new monetization opportunities.

Discover how media buying tools with AI and automation help save time and cut waste for publishers and marketers in 2025.

ChatGPT is reshaping search traffic, favoring Reddit and Wikipedia. Learn how publishers can adapt with answer-first content strategies.

U.S. digital ad spend grew 16% in Q2 2025, with search, social, and commerce media driving growth. Discover the key trends and forecasts.

New research reveals AI search traffic is rising fast but delivering near-zero conversions compared to organic search. Learn why.

New research reveals audiences trust human content far more than AI. Learn how publishers can adapt with the best of both worlds.

Explore the recent advertising report that show AI, biometrics, and bots redefining how brands and consumers connect in the future.

Discover how audiences consume digital news in 2025 and what recent trending data means for publishers adapting to new habits.

LLM crawler traffic has quadrupled, yet 61% of sites remain unprotected. See why publishers face the biggest risk & how to protect content.

Readers are growing more comfortable with AI's help in news-production tasks such as grammar editing, translating, making charts and infographics…

New research shows 60% of top UK news sites have lost Google visibility this year … but AI isn’t the reason for the drop.

Discover how AI search and crawlers are driving revenue, visibility, and leads for SMBs and publishers adapting to AI-driven discovery.

Discover why SMB-media partnerships have high churn rates despite satisfaction — and what publishers must do to retain local advertisers.

New research shows AI-generated articles have plateaued as creators shift toward human-led editing for better search performance.

Recent advertising forecasts reveal stabilizing global media inflation, rising digital prices, and renewed U.S. ad market momentum.

82% worry about AI's impact but 70% use it. New study reveals consumers reject AI in media while embracing human storytelling.

New research reveals trust in news is low, but fact-checking is up. Discover what audiences look for when verifying stories.

A major study finds 81% of AI news responses contain errors, raising concerns about accuracy, sourcing, and public trust.

76% of Americans worry AI is stealing local news. Learn why trust in AI-generated journalism is low & support for new protections is rising.

New research finds nearly 1 in 10 news articles contain AI-generated content, especially opinion pieces, with transparency still an issue.

New research says more than 1 in 10 jobs could be replaced by AI right now. What does this mean for unprepared states and vulnerable industries?

New data shows Americans' trust in national news continuing to fall, though local outlets remain more trusted. To say that most Americans trust national…

AI Overviews are reshaping search behavior. See how organic CTR drops but citations drive stronger performance across search results.

Programmatic ad sales can seem daunting, but the first step is understanding the language of programmatic advertising software.

For reps looking to get programmatic advertising explained quickly, here's a beginner’s guide to how to sell programmatic advertising.

AI-driven traffic is growing faster than other channels — and converting far better. New data shows why LLM referrals matter now.

AI adoption in newsrooms is growing fast. See how journalists use AI today — and which skills will define the future of journalism.

New ANA data reveals programmatic advertising is safer than ever, yet fewer than half of ad buys drive positive brand sentiment.

Discover how AI-powered data analysis can help publishers provide advertisers with better insights on personalization and performance.

Search-driven, passive AI usage is growing three times faster than standalone genAI tools, according to a recent forecast.

OpenAI’s Enterprise AI report shows explosive growth in usage, productivity gains, and how frontier workers are redefining AI at scale.

AI-assisted headlines deliver higher CTR, but research shows experimentation is what truly drives engagement. The temptation to copy-and-paste entire AI…

New data reveals how news and magazine media reach valued audiences and deliver brand-safe results for advertisers. The more niche the publisher, the more…

New research shows blocking AI bots can cut publisher traffic by up to 23%, risking visibility in AI-powered search and discovery.

New research confirms advertising in news environments outperforms campaign baselines, with most marketers viewing news as brand-safe.

New data reveals a growing confidence gap in 2026, with AI disrupting traffic models as newsroom trust wanes. Confidence can be a complicated thing…

AI-driven research is reshaping the consumer journey, revealing hidden publisher influence missed by traditional attribution models.

ChatGPT advertising will reportedly reach NFL-level premium costs. Discover why OpenAI is betting big on its AI ads. We’re just a few days from Sunday’s…

As AI transforms publishing and journalism, audiences still value human editors, authentic voices, and trusted reporting.

A recent study found AI is intensifying work, increasing burnout and cognitive fatigue instead of reducing workload. Here's how to help.

Marketers and advertisers are seeing the biggest performance improvements with a number of clear programmatic behaviors.

After a sluggish 2025, global advertising and marketing spend is set to surge nearly 10% in 2026. See what's driving the growth.

AI tops 2026 advertising priorities, but operational effectiveness and automation are quietly reshaping how media teams operate.

With most publishers seeing digital revenue growth in 2025, discover the advertising, newsletter, and AI trends reshaping local media.

AI search tools like ChatGPT & AI Overviews rarely give consistent brand answers. Here's what new research reveals. We may never know exactly how the AI…

80% of Americans want to be informed, but few will pay for it. Here's what the new data means for journalism's future. It shouldn’t be surprising that 80%…

Bots are draining your ad spend. Discover the latest invalid traffic rates across major platforms and how to protect your campaigns.

New performance research shows AI-generated ads see a higher CTR than human-generated ads, particularly when they look human-generated.

New research shows 30% of Americans get news from email newsletters, though 62% rarely end up reading them. Discover how to break through the inbox.

Most media experts view AI-generated ad placements positively. Discover the opportunities and brand safety challenges shaping 2026.

New research reveals AI Overviews rely more on fan-out queries than SERPs. Discover what's the new SEO priority for AI visibility.

New research reveals the shift in breaking-news preferences to search engines and social media, particularly among younger adults.

New data reveals a widening perception gap on AI ads. Learn how advertisers and brands can close the divides. I recently wrote about a study pitting…

82% of journalists are now using AI tools, per a recent report — but concerns over unregulated AI are rising fast. As far as a consensus goes, four out…

SEO isn't dead after all! See how tactics combining both traditional SEO and AI search are helping to win on all fronts.

AI is reshaping journalism fast, but governance isn't keeping pace. Discover how newsrooms are using AI and what concerns journalists most.

New data reveals most adults trust AI search results less when ads appear. Discover why consumer skepticism is reshaping digital advertising.

The Times cut stories by 25% and hit record audience growth. Discover how the "fewer, better stories" strategy boosted organic search traffic.

2026 local ad revenue is projected at

84.5B. See what's driving the 8.1% YoY growth and how publishers can best capture their share.

New research shows a massive AI optimism gap between experts and the public on everything from jobs & the economy to education & healthcare.

Only 15% of users trust AI search results. Learn why transparency and source links are critical to closing the AI trust gap.

With AI being a measurable traffic source for SMBs, learn which site features drove the 73% increase in AI-referred visits.

New data shows 84% of AI citations come from earned media. Learn why journalism leads AI search results & how to adapt your content strategy.

New data reveals a rare win for publishers: zero-click searches are falling while organic engagement climbs in 2026. AI may continue tightening its grip…

Local advertising exceeded

50 billion last year, with Search no longer the most-dominant factor in the digital landscape.

New data reveals how genAI users largely reject ads. See who's open to agentic commerce and why it matters for AI monetization strategies.

As skepticism becomes as important as simply following the news, discover the habits AI tools and publishers must respect.

With optimism about the growth of ad sales moving forward, consider these next-level tips for hiring great ad sales reps.

New research reveals how much Americans trust AI for information vs. friends, news, banks, and social media. The question that’s troubled philosophers…

The transition to digital sales can be quite the adjustment, but with patience, dedication, and training, you can jumpstart your ad team.

New data shows how journalists really use AI — for brainstorming and research — and why human touches still matter. Whoever believes journalists are stuck…

New Q2 2026 research from ANA shows programmatic advertising quality hit a record 45.1% TrueAdSpend. See what's driving the efficiency gains.

A new forecast shows nearly 9% global ad revenue growth in 2026, hitting

.3 trillion as generative search reshapes advertising.

New research finds 95% of publishers feel AI's impact, and most call LLM-driven content discovery a net positive for their business.

AI scraping is 4x higher in Europe than North America, and it takes 179 bot visits to earn a single referral.

No single revenue stream sustains a digital publication. A look at ad sales, sponsored content, subscriptions, memberships, events, affiliates and more.

How The Cut, Vanity Fair, Bon Appétit, Gold Coast Magazine and Travel + Leisure grow their readership on Instagram, and what other publishers can borrow.

Most publishers use only a fraction of what their CRM offers. How sales, production, editorial, marketing and subscriptions can all get more out of it.

A tour of the ad sales software built for each medium — magazine, newspaper, TV, radio and digital — and what each of those platforms does genuinely well.

Programmatic ad sales can seem daunting. Part I covers how it differs from traditional advertising, plus a glossary of terms every sales rep should know.

Discover proven SEO strategies for publishers in 2026. Build topical authority, survive AI overviews, and tie search performance to real revenue.