Commercial Costs: Rate of Ad Cost Inflation Decelerating

Continuing with commercial news following the impressive slate of Super Bowl ads …

New estimates from ECI Media Management have the overall rate of advertising cost inflation decelerating, from 5.9% in 2022 to 4.2% this year, falling below consumer price inflation’s overall increase.

Much of that decline is due to TV ad cost inflation, which had been at 12.6% last year but is projected to be at 6.8% in 2023.