Confidence Boost: How Data Strategies And AI Can Pave The Best Paths Forward

As AI continues to empower all of us in our work, I for one like seeing where exactly marketers are feeling those boosts in confidence. 

With its “The 2024 B2B Marketing Outlook: The Data Confidence Divide” report, Anteriad sees marketers feeling optimistic about larger budgets, team expansions, new lead pipeline acquisition, and, best of all, revenue increases — confidences, Anteriad says, that are built from a solid data-strategy foundation.

“B2B marketers who are highly confident that they have the right data strategy in place are 3x more likely than those with less confidence to have seen a significant increase in revenue in the last year,” the report says. “ Those who are confident are also expanding to new audiences, executing more effective personalization, and feel they can balance authenticity while using AI in their go-to-market strategies.”

(Source: Anteriad)

Almost half of the marketers surveyed believe it’s possible to strike the right balance of brand authenticity with AI, with 7 in 10 marketers believing that generative AI is a positive in innovation and consistency.

“Start small and find ways your team can leverage AI to save time and foster innovation and creativity,” the report says. “Be careful not to rely solely on AI for content creation; the human touch is still important to ensure authenticity in your brand messaging.”