Increased digital subscriptions, SponCon growth, and saving money.
Now that’s a 2025 that publishers can look forward to!
As the curtain was falling on 2024, the Alliance for Audited Media surveyed 32 of its publishers for insights into what this new year might have in store.
Continuing the positives from 2024 would be a solid start, with more than half (53%) of the publishers seeing an increase in their digital subscriptions and 47% planning on prioritizing them in 2025. Overall, 60% said they’re looking to focus on developing new audiences this year.
“When asked about revenue growth in 2025, publishers signaled optimism in several areas with 40% anticipating increases in bundled print and digital subscriptions and advertising,” the report says. “Publishers also expect to see increases in digital-only subscriptions, sponsored content and events.”
Publisher Goals For 2025 (Photo Source: AAM)
38% saw growth in sponsored content in 2024, one of a few positives that publishers are hoping to keep trending into 2025. And while AI felt like an overwhelming trend across all industries, it’s one particularly primed for publishers not yet taking advantage of all it can offer.
“While AI continued to generate buzz, only 35% of respondents implemented AI tools this year,” the report says. “Those that did applied AI to areas such as content creation, data analysis and insights and customer support automation.”
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