Trust is best built on foundations of accountable results, so it should be no surprise that the more advertisers are seeing the results of what AI can do, the more trusting they’re becoming.
EMARKETER recently shared the results of an Advertiser Perceptions report that more than half of advertisers trust AI “for tasks like ad investment and optimization,” and are “increasingly willing to place ads beside AI-generated content.”
“In 2023, roughly 60% of advertisers were open to this idea according to Advertiser Perceptions,” says EMARKETER, “but now, nearly 70% are receptive to advertising adjacent to AI-generated material.”
According to its Trust in Advertising study, only 17% prefer to advertise within human-generated content strictly, with 14% yet to form an opinion or address genAI at all (down from 29% last year).
“Advertisers are warming up to AI-powered content, but the majority want verifiable accuracy and brand-suitability,” writes Sarah Bolton, EVP Business Intelligence at Advertiser Perceptions. “When we conduct the Trust in Advertising study again in 2025, we expect outcomes of the 2024 US election cycle, growth of generative AI in all parts of the media ecosystem and role of ethical media investment at the boardroom level to determine whether advertisers are contributing more to problems or solutions in a fraught information landscape.”
SEE FOR YOURSELF
The Magazine Manager is a web-based CRM solution designed to help digital and print publishers manage sales, production, and marketing in a centralized platform.
