From the moment ChatGPT debuted back in late 2022, I was instantly fascinated by this overnight sensation and genAI’s long-term potential as a whole.
And as the technology has grown and more and more uses have become evident and indispensable, I’ve been inspired by how humans continue to utilize it as a complementary tool for the work they do.
That’s been a driving force for many of the AI-powered innovations released in Mirabel Technologies’ software, from Media Mate, which helps publishers create lead-generating assets, to summarizing tools within the already robust CRM. And because helping publishers has been Mirabel’s M.O. ever since the company was founded in 2003, the AI-assisting advances are not going to stop there.
Particularly as AI’s effectiveness isn’t just anecdotal stories from humans overseeing and benefiting from the help, but backed up by stats and studies.
Expanding Beyond AI Collaboration
The latest backup comes from Harvard, where researchers examined “how artificial intelligence transforms the core pillars of collaboration — performance, expertise sharing, and social engagement.” In looking closely at the teamwork at Procter & Gamble, the study found teams utilizing AI were almost 10% more likely to produce work that was considered a top 10% solution, which was about three times more than teams not using AI.
(Photo Source: “The Cybernetic Teammate,” via The Neuron)
“AI adoption at scale in knowledge work reshapes not only performance but also how expertise and social connectivity manifest within teams, compelling organizations to rethink the very structure of collaborative work,” the study says.
And while that team-expansion seems glowing enough of a review, The Neuron broke the results down further to explain their ramifications as they pertain to traditional workplace silos.
“Without AI, everyone stuck to what they knew — technical folks stayed technical, commercial people stayed commercial,” writes The Neuron’s Grant Harvey. “With AI? Suddenly everyone started speaking each other’s languages.”
Harvard’s researchers called this phenomenon the “cybernetic teammate,” which probably isn’t snappy enough of a name to call your next AI assistant, but perhaps being snappy isn’t the point.
As Harvey writes, “Organizations that view AI as just another productivity tool are missing its true potential.”
SEE FOR YOURSELF
The Magazine Manager is a web-based CRM solution designed to help digital and print publishers manage sales, production, and marketing in a centralized platform.
