Plan B2B: How Digital Initiatives For Customer Acquisition Are Just The Beginning

Stirista’s latest State of B2B Customer Acquisition has confirmed that digital initiatives have become the new way for B2B marketers, with their top channels being social media (22%), digital advertising (16%), and email (13%).

(Source: Stirista)

“The top customer acquisition channels are social and digital advertising,” says the press release, “but nearly half (47%) of B2B marketers say data quality and availability are the biggest challenge in reaching and engaging with customers.”

Workflow efficiency (47%) and measuring performance and attribution (43%) were also top-ranking challenges. Still, the Stirista survey found further hope in social and digital advertising, with both “expected to significantly increase in importance in the next 2-5 years.” With 72% expecting budget increases for customer acquisition initiatives in the next two years, Stirista sees continued focus on in-person channels such as live events and partner programs as well.

“While digital channels have been embraced, savvy marketers are taking a hybrid approach in digital personalization and in-person connections through live events and partner programs that leverage the best of both worlds of new data and technology,” says Mike Hilts, Stirista SVP of Product.