Promising Projections: Programmatic Advertising Continues To Dominate For Publishers

Recent projections by Advertiser Perceptions have U.S. programmatic ad sales rising to $21.5 billion in 2025 (up from $20.84 billion last year) and reaching $22.69 billion by 2027, marks that digital publishers should find encouraging as more attention and resources goes toward the quality of data and media.

(Source: EMARKETER)

Those high tides may be lifting all boats, but on the streaming side, a new Comcast report has less than a quarter of streaming video ads being purchased through programmatic advertising platforms.

“While 9 in 10 digital display ads are transacted programmatically, only 21% of streaming video ads today are programmatic,” says the Comcast Advertising Report, which found that programmatic ad views have increased 15% YoY. “As advertisers look for new ways to target audiences, it is more important than ever that they understand the validity of audience data. … Tools like programmatic will also ensure advertisers are reaching those audiences in the most automated, efficient manner possible.”

Looking to get a better grasp on programmatic advertising? Learn more with Magazine Manager’s programmatic advertising Beginner’s Guide and Glossary, then speak to a Mirabel Technologies representative who can help show you all it has to offer your business.