Advertising Outlook: Where The Money’s Going In 2025

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What Subscription Fatigue?! New Report Shows Subscription Increase for Newspapers

4 MIN READ

Small Businesses Buying More Digital in 2023 While Print Stabilizing

4 MIN READ

Out of Context: How Content Shapes Reader Interaction With Ads

4 MIN READ

Advertising Outlook: Where The Money’s Going In 2025

3 MIN READ

Stay Human: New Study Finds Journalist-Crafted Articles Preferred Over AI

4 MIN READ

AI Expectations: Why Publishers Must Balance Excitement With Realism

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5 MIN READ

The Top 18 Magazine Software For Publishers in 2025

When it comes to magazine media and digital publications, reliable software tools are a necessity.

4 MIN READ

Stay Human: New Study Finds Journalist-Crafted Articles Preferred Over AI

A recent study says readers find journalist-crafted news articles more comprehensible than articles produced with AI automation.

4 MIN READ

AI Expectations: Why Publishers Must Balance Excitement With Realism

A new report says AI won't likely "alter the fundamental commercial reality for the news” the same way the shift to online did.

4 MIN READ

AI Companies Collaborating on $10 Million Support Projects For Newsrooms

Monies will support AI focuses varying from text summarization and translation to media analyzation and marketing services.

4 MIN READ

Podcast Potential: Audiences More Attentive, Receptive, And Open To Brand Messages (New Report)

Listeners not only find podcast ads to be more relevant, but nine in 10 have taken action because of an ad.

4 MIN READ

Premium Programmatic Growth Projected To Only Increase Further (New Report)

The premium programmatic market saw a reported 47% growth YoY through August 2024, with a projected share of 50% by year’s end.

4 MIN READ

Advertising Outlook: WFA Predicts Two Years of Rising Media Inflation

The U.S. is just one of the global media markets to see greater media price inflation, rising from 2.1% this year to 3.9% in 2026.

4 MIN READ

Advanced Advertising: Are Google’s AI Overview Ads Enough To Maintain Search Dominance?

Will the recent announcement of ads in mobile users' AI Overviews be enough to help Google maintain its search dominance?

3 MIN READ

Money Talks: New Research On What’s Driving AI Investment

The top factor driving responsible AI investment for businesses is differentiating their organization, product, or service.

3 MIN READ

Audience Abandonment: Are Publishers Moving On From Meta?

Meta has made a few publishing-related headlines recently, touching upon declines in audience engagement as well as tradeoffs in audience opportunities.

4 MIN READ

Highly Recommending: Magazine Readers ‘More Influential’ Than Other Media Users (New Report)

With so many Americans engaging with magazine media, their high-influence is something digital magazine publishers know all too well and more and more advertisers are quickly discovering.

3 MIN READ

Ad Brakes: How To Reduce The Carbon Costs Of Media Campaigns

Carbon footprints of media campaigns could be reduced by as much as a third by incorporating certain sustainability measures.

3 MIN READ

AI Everywhere: AI Adoption Rate Surpassing Previous PC and Internet Rates

A new report finds that generative AI reached usage rates in two years that it took PCs and the Internet more than five years to reach.

5 MIN READ

Search Strategies: More And More Trading Traditional For AI

A new survey has found that 77% use genAI tools to search in place of Google and other traditional search engines.

3 MIN READ

As Costs Rise, Which Clicks Are Working Harder?

Advertisers looking at their audience development strategies are seeing search's clickthrough rates continuing to exceed social and retail media.

4 MIN READ

AI Analysis: Rewards Abound, But What Risks Should Advertisers Consider?

While advertisers continue to incorporate genAI into their ad strategies, there are still lingering concerns.

4 MIN READ

Inbox Engagement: Why Sponsored Content Means More In A Newsletter

Readers find newsletters to be their preferred news source ... and that built-in trust means they’re more receptive to sponsored content.

3 MIN READ

Br-AI-n Trust: More Advertisers Showing Confidence In AI

A new report shows advertisers are trusting AI for both optimization and, on an ad sales management level, content worthy of being near.

4 MIN READ

Sign-Up Sweeteners: What Your Newsletter Needs To Offer In Exchange For Emails

A new survey on audience development says 52% of consumers would subscribe to a newsletter if given free, exclusive content.

5 MIN READ

Moving Targets: How To Reprioritize Audience Targeting Amidst Privacy Laws

A recent digital advertising survey says new data privacy standards will make the largest impacts on audience targeting and measurements.

4 MIN READ

AI Data Drought? News Sites Leading Pack Of Platforms Preventing Data Harvest

AI is seeing increased restrictions in its training data, particularly from news sites whose share of blocked tokens is at 45% (up from 3% last year).

4 MIN READ

Red (News)Letter Days: New Report Highlights Why Publishers Continue To Count On Email Newsletters

Email newsletters saw continued growth as effective audience builders in a new report, with production up to 95% from 81% in 2022.

3 MIN READ

Cookie Cutters: How The Future Is Still Cookieless Despite Google’s Recent Reversal

With so few users actually accepting cookies now, new analysis is predicting most internet browsers will become cookieless in the future.

3 MIN READ

Every Meta Moment Counts: How The Platform Draws Such A Large Share Of Digital Ad Spend

Compared to other video platforms with near-equal shares of time spent, Meta's share of digital ad spend is much larger.

5 MIN READ

How AI’s Creative Boosts Can Help (And Hurt) Writers And Publishers

As writers continue to work out the best uses for AI in publishing, a new study is warning against a larger creative toll.

3 MIN READ

Safety First: What Are The Programmatic Concerns Moving Forward?

Following Google's reversal on cookies, a new survey finds that 60% of programmatic experts are most concerned about brand safety.

3 MIN READ

More Hours In The Day: Larger Percent Of Time Being Spent With Digital Media

Digital media continues to distance itself from traditional media in terms of how much time is spent with each by the average American adult.

6 MIN READ

Big Tech Bargain: Google, California Agreement Commits $250 Million To Journalism, AI Initiatives — But At What Cost?

The deal between California and Google will bring an influx of money to newsrooms ... but does it let the tech company off easy?

3 MIN READ

Email Engagement: The Compounding Importance of Email To Subscription Businesses

Even as CTRs fall, email continues to be vital for communicating, engaging, and converting in the subscription industry and beyond.

4 MIN READ

Push The Right Buttons: Publishers Leaning More Toward Mobile, Apps, Push Notifications (New Report)

A new report on digital publishing's future is showing more success engaging with young audiences through apps than through sites.

3 MIN READ

AI In Publishing: Gen AI Adoption Expected To Reach 100 Million U.S. Users In 2024 (New Forecast)

A new 2024 forecast has gen AI adoption reaching the 100-million-user milestone, which took Facebook four years to reach. What does that mean for digital publishers?

4 MIN READ

Better Results: New Survey Shows Nearly Half Happier With AI-Assisted Search Results

For those paying attention to the AI Search revolution, 29% say that they use traditional search engines less because of AI platforms.

3 MIN READ

Performance Matters: What Types of Commerce Advertising Generate The Most Sales For Publishers?

Almost half of the experts surveyed say the importance of commerce advertising is increasing compared to other digital advertising forms.

4 MIN READ

A Roaring Trade: Trade Media A ‘Significant Factor’ In Sales And Strategies (New Report)

A survey of B2B leaders found that trade media coverage directly impacts purchases, brand positioning, and other decisions.

3 MIN READ

Programmatic Potential: Retail Leading All Industries In Alternative Programmatic Ad Buys

Just because Google changed its mind on cookies doesn’t mean publishers should throw away their work seeking out cookie alternatives.

6 MIN READ

Send In The Search Team: Can SearchGPT Dethrone Google Search?

With the announcement of OpenAI's generative search tool, SearchGPT is hitting Google where it could hurt the most.

8 MIN READ

Tough Cookies: Google Is Keeping Cookies, So Now What?

Now that Google has decided to keep the third-party cookie alive, what does that mean for publishers and advertisers moving forward?

4 MIN READ

Ad Infinitum: The Ever-Increasing Role of AI In Advertising

New estimates say that, in five year’s time, 94.1% of all ad spending for digital and analog media buys will be AI-enabled.

3 MIN READ

Searching Elsewhere: The Getaway From Google And Shift To Social Media

A new survey found that 1 in 4 use social media to search online, and 1 in 5 don’t feel the need to use search engines at all.

4 MIN READ

Is The Public Ready For AI In The Newsroom?

A digital news study has found that 52% of Americans are not currently comfortable with AI work overseen by humans in the newsroom.

7 MIN READ

Part Of The Process: How The Public Perceives — And Prefers — AI In The Newsroom

A new survey of news consumers shows a majority wanting a label or some disclosure for AI-produced news with human oversight.

3 MIN READ

The Future Of AI, Today: Are The Highest AI Hopes Already A Reality?

A new report is asking global marketers about current AI use and future AI hopes, revealing wishes that, for many, are already here.

3 MIN READ

Abandonment Issues: How To Keep Consumers From Deserting Their Online Carts

A recent survey found that extra costs and fees were the top reason online shoppers have abandoned their carts.

14 MIN READ

Digital Ads in 2024: The Challenges of Transitioning Your Team to Digital

The transition to digital sales can be quite the adjustment for some print ad salespeople, but with patience, dedication, and training, you can jumpstart your team

4 MIN READ

Digital Transfer: Media Consumption Rising Worldwide (New Report)

Total media usage rose 0.3% to 56.15 hours per week worldwide, and the forecast shows further expansion moving forward.

10 MIN READ

Let Them Talk: The Best AI Tools For All Publishing Departments

The power of AI didn’t magically appear with ChatGPT … but it sure feels that way sometimes, doesn’t it?

3 MIN READ

Plan B2B: How Digital Initiatives For Customer Acquisition Are Just The Beginning

Digital is clearly the way for B2B marketers, with top channels being social media (22%), digital advertising (16%), and email (13%).

3 MIN READ

AI Obstacles: The Hurdles To Overcome For Implementing and Maximizing AI’s Potential

Estimating and demonstrating AI's value is the primary obstacle in adopting the technology, but it's a conquerable hurdle.

5 MIN READ

Renewed Interest: Publishers Increasing Focus On Subscriptions In Face Of Traffic, Ad Revenue & AI Challenges

A recent survey of publishing executives found that most are increasing their focus on building subscription revenue.

3 MIN READ

Wait And See: Publishers Punting On Cookie Deprecation Preparations (New Report)

A recent survey of global publishers found that less than a third (32%) are actively preparing for a cookieless future.

3 MIN READ

Make Room, Duopoly: Amazon Ad Spend Continues To Grow

Amazon continues to climb into the upper echelon for digital-ad spend, positioning itself behind the Duopoly controlled by Google and Meta.

3 MIN READ

Personal Best: Why Personalized Marketing With More Touchpoints Is Essential

With most marketers believing it's harder to reach customers today than it was 5 years ago, personalized marketing is increasingly important.

3 MIN READ

Yes, Facebook Is Down: Publishers Seeing Drastic Decline In Referrals (New Report)

New data is highlighting just how steep the decline of Facebook’s referral traffic has gotten for publishers.

3 MIN READ

Audience Growth: The Ever-Expanding Benefits of Quality First-Party Data

Marketers collecting first-party data report improved customer experience, customer retention, advertising ROI, and customer engagement.

3 MIN READ

Failure Is Not An Option: Why Failed Payments Are Especially Harmful For Subscription Businesses

Just because failed payments are considered an inevitable cost of doing online business doesn’t mean that they should be taken lightly.

3 MIN READ

Streamlining With AI: Is Your Workflow Fully Optimized?

Marketers are using AI tools in their workflows for task automation, asset organization, and content creation.

6 MIN READ

Tech Support: The Latest In Legislation Designed To ‘Level Playing Field’ For Publishers And Big Tech

Recent legislation could help the plight of the publisher and make Big Tech pay for its fair share of news content.

3 MIN READ

Confidence Boost: How Data Strategies And AI Can Pave The Best Paths Forward

The confidences marketers are currently feeling are built upon a solid data-strategy foundation and optimism in generative AI.

6 MIN READ

Searching AI And Low: What Google’s AI Overviews Mean For Publishers

Google's AI Overviews is changing Search as we know it, but as users experience this new convenience, publishers need to consider a response.

3 MIN READ

Rising Costs: How AI & Automation Can Help With Cost Per Lead And More

The cost per click is up $0.44 from last year while the cost per lead is up more than $13 to $66.69 this year.

3 MIN READ

Marketers Believe AI Advances To Make Most Impact On Email Marketing Automation (New Report)

Marketers say the most effective way to measure email marketing success is by the revenue generated, followed by ROI and engagement metrics.

2 MIN READ

More AI The Merrier: Marketers Saving More With Multiple Uses Of AI

The top three use-cases of generative AI for B2B marketers are creating recurring customers, automating documentation, and automating marketing.

4 MIN READ

From Dailies To Digital: Online Overtaking Newspapers, TV For Local News

A recent survey found almost half prefer news sites or social media for getting their local news and information, up from 37% in 2018.

3 MIN READ

Making An AI Impression: Using AI More Likely To Garner Favorable View

A recent survey of communications professionals found that they’re “more likely to have a favorable view of agencies and colleagues who incorporate AI into their work.”

3 MIN READ

Exclusive Incentives: The Marketing Offers That Gen Z Can’t Refuse

Exclusive offers made 56% of Gen Z — and 73% of Gen Z college students — feel more emotionally connected to brands.

3 MIN READ

AI Growth Shows Continued Rises In Sales, Satisfaction, And Marketing Savings

New research sees a 5.1% improvement in sales productivity, a 6.1% improvement in customer satisfaction, and a 7% drop in marketing costs.

3 MIN READ

Opt-Out Observations: What Marketers Can Discover For Better Email Engagement

Just as you can learn something about yourself based on your dislikes, marketers can learn a thing or two about their campaigns from discovering more about those who opt-out.

5 MIN READ

Making Time: AI, Automation, And How SMBs Can Prioritize (And Optimize) Marketing Efforts

Most small businesses spend less than an hour each day on marketing, highlighting the need for marketing software that create efficiencies.

3 MIN READ

Sponsored Spending Slowdown: YoY Social Media Growth Down Slightly (New Forecast)

Brands will spend $9.29 billion on social media sponsored content in 2025, but that 14.2% YoY growth will be down from 2024’s 16% growth.

3 MIN READ

Brand Disconnect: How Companies and Customers Disagree On Personalization, AI, And More

New findings show that 81% of brands say they have a “deep understanding of their customers,” while only 46% of customers agree.

3 MIN READ

Feature Friendly: Why Marketers Ultimately Switch Software

Almost half of the marketers who switched applications said new and better features were the reason they replaced their software.

3 MIN READ

Personal Touch: How Marketers Are Turning To AI For Enhanced Personalization

Most marketers believe AI could further improve predictive analytics of customer behavior and enhance dynamic content creation and optimization.

6 MIN READ

Journalism in The Gen AI Era: The Help Newsrooms Get — And Want To Get — From AI

Nearly three-quarters (73.8%) of news professionals surveyed by AP say they or their organization are using AI in some capacity.

3 MIN READ

Missed Signals: Most Marketers Aren’t Collecting Customer-Journey Data (New Report)

Only 75% say collecting real-time data about a customer journey is critical, while only 47% are even collecting the data.

3 MIN READ

Stay of Cookie Execution: Google Postpones Cookie Deprecation Again

The postponement into 2025 (or beyond?) marks just the latest delay since Google’s announced its phase-out plan for the third-party trackers.

3 MIN READ

Seeing Is Believing: More Marketers Valuing Video In Campaigns (New Report)

Not only are more marketers integrating images and videos into their content in 2024, but more believe video to be the most valuable creative asset.

3 MIN READ

The Search Continues: AI’s Referrals To Brand Sites See Promising Growth

New research shows Perplexity’s referrals grew almost 40% month-over-month since January, proving AI’s potential beyond just generating content.

3 MIN READ

Data-Driven Decisions Seen As Difference-Maker As Marketers Face More Competition In 2024

92% of marketers rely on data to make decisions (up 11% from last year), and more than half say they’re prioritizing more personalized marketing experiences.

3 MIN READ

Data Difficulties: Even With AI, Retailers Struggling To Connect Data Dots

While most retailers are using generative AI for personalization, nearly half are struggling to make data accessible.

4 MIN READ

Breaking The News: Google Removing News Links In Response To California’s CJPA

As CA’s Senate waits to hear the California Journalism Preservation Act, Google has taken what some say is an undemocratic measure.

3 MIN READ

Personalization Pays: How Marketers Leverage Perks For Better Consumer Data

While more than half of consumers are frustrated when brands send irrelevant content and offers, 85% love when they get it right.

3 MIN READ

Publishers Planning Ahead: Data Collection In A Cookieless Future

A new study says 78% of publishers are taking a cookieless future seriously and investing in first-party data solutions.

3 MIN READ

Advanced Strategies: AI Giving Marketers ‘Room For Growth’ In Customer Engagement

As AI use becomes more ubiquitous, a new study has found that the top challenge facing marketers in terms of creativity and strategic engagement was having to focus on KPIs.

3 MIN READ

Subscriber Strength: Digital Publishers See Immense Subscription Growth, Hope

A new subscription report says that since 2020, digital publishing has seen a 536% increase in subscribers, with digital media and entertainment having a 124% increase of its own.

3 MIN READ

AI Acquisition: Yahoo Enters AI Era With Purchase Of News App Artifact

After worries that Artifact would be shuttering, the AI-driven personalized news feed might now be just the thing Yahoo needs.

3 MIN READ

Trillion Dollar Tech: Gen AI Forecast To Be $1.3 Trillion Market By 2032

In addition to a trillion-dollar gen AI forecast, Bloomberg says the training and hardware markets will reach $470 billion and $640 billion, respectively.

3 MIN READ

Retention ROI: How AI In Marketing Can Help Reprioritize Existing Customers

With customer acquisition “anywhere between 5 to 25 times more expensive,” a new study says customer retention has more potential for ROI.

3 MIN READ

Market’s Value: Online Shopping Journeys See Drop In Marketplace Origins (New Report)

40.4% will start shopping on a marketplace (down more than 11% from last year), while 29.7% start with a search engine (up almost 5%).

3 MIN READ

Sunny Forecast: U.S. Ad Market Seeing Continued Growth

Between continued signs of growth and revised forecasts for further expansion, the U.S. ad market is seeing bright days ahead.

3 MIN READ

Stay Human: The ‘Human-Centric Skills’ All AI-Powered Companies Should Prioritize

“As workers increasingly use gen AI to tackle more repetitive tasks,” a new study says, “the human-centric skills of critical thinking and decision making will become ever more important.”

7 MIN READ

Finding Your Audience: Content Strategies For 2024 And Beyond

It takes more than a trending AI prompt for publishers to make amazing SEO-friendly content and engaging social-media-tested content.

3 MIN READ

Solid Investment: Data Spend To Reach $27b In 2024 & Exceed $33b By 2027

With data-driven ad spend projected to hit $270 billion in the U.S. this year, investments in data services and data technology are as important as ever.

3 MIN READ

Programmatic Progress: Programmatic Ad Spend Forecast To Grow 3x As Fast As Nonprogrammatic

The increase in programmatic ad spend will add up to more than 9 of every 10 digital display ad dollars being spent programmatically in 2024,

3 MIN READ

Audience Strategies: Getting The Marketing-Most Out Of AI And Automation

A new survey has the most effective AI applications in marketing automation as audience targeting, analytics & reporting, and email marketing.

4 MIN READ

On The Record: AI And Its Newsroom Potential

A handful of Pulitzer Prize nominees disclosed their AI use, but you don’t have to take home a medal to win with this technology.

3 MIN READ

Preparation Plans: More Marketers Investing in Cookie Alternatives

A new report says the average advertiser invested more in cookie alternatives in Q4 2023 and increased their cookie alternative SOV by 9%.

3 MIN READ

Media Spending Projected To Grow In 2024 (New Report)

Though global advertising and marketing spend saw decelerated growth last year, PQ Media projects total media spending to grow 7.7% in 2024.

3 MIN READ

Advertising Diversity Took ‘Step Backwards’ Despite Being ‘Proven Growth Driver’ (New Report)

The advertising and marketing industry saw a hit in diversity in 2023, falling from 32.3% in 2022 to 30.8% amongst the ANA's member companies … and even further when those numbers are compared to the larger population.

6 MIN READ

So Happy Together: The Must-Have Integrations Your CRM Needs

Here are the must-have CRM integrations that you need.

3 MIN READ

For A Special Occasion: The Secrets of Occasion-Based Marketing

Any occasion can be a special one for incorporating occasion-based marketing and a sense of meaningful urgency into a campaign.

6 MIN READ

Know Your Audience: Reconsidering The Metrics In Digital Publishing

A healthy publication should constantly consider and reconsider who its audience is, for the sake of both its front-facing offerings and its behind-the-scenes efforts. Are your metrics actually helping?

3 MIN READ

Lights, Camera, AI-Action: How Marketers Are Embracing AI For Video

More than 62% of marketers in video production say they’re leveraging generative AI to “support creative development.”

3 MIN READ

Visitors Welcome: Paid Search Outperforming Paid Social

As the cost-per-visit increases, marketers are looking at the visitor-intent and lower bounce rates of paid search over paid social.

3 MIN READ

Driven By Data: Solving B2B Problems With Management Software

When it comes to using data to improve discoverability, almost half of B2B decision-makers say siloed data is the biggest challenge with their current ecommerce platform.

6 MIN READ

Open(AI) and Shut Cases? NYT, Musk, And The Latest In OpenAI Legal News

OpenAI is always in the news, but the last few days have seen some major headlines made over matters beyond mere artificial intelligence capabilities.

3 MIN READ

An Offer They Can’t Refuse: How Incentives Can Make And Break Brand Loyalty

Of the many enticements that would lead consumers to buy from a beloved brand’s competitor, 70% could be swayed with a 20%-off coupon.

3 MIN READ

Safe Ad Spaces: Consumers More Trusting Of Brands Around Appropriate Content

When brands advertise near inappropriate content, 70% of consumers say they trust the brands less and 51% are likely to stop using the products or services.

3 MIN READ

Leap Forward: Harnessing The Gift Of Extra Time With Generative AI

Generative AI tools have the ability to essentially give you more than just an extra day every year. What will you do with the extra time?

3 MIN READ

Speaking From Experience: How Experience-Based Benefits Can Create Loyal Consumers

Money-savings isn't everything. 42% of consumers are interested in an extended return policy as an experience-based reward from brands and their loyalty programs.

3 MIN READ

Retail Therapy: As Retail Media Advertising Grows, Marketers Must Prioritize Metrics (New Report)

Most marketers say limitations in analytics and reporting are a critical challenge limiting their spending in retail media.

4 MIN READ

Act Locally: Illinois Joins Those Proposing Journalism Preservation Act

Like California's legislation, Illinois's proposal calls for tech companies to pay a usage fee to local news organizations for their work.

3 MIN READ

Beyond Cookies: First-Party Data, Zero-Party Data, And Consumer Comforts & Concerns

Almost a third of consumers are likely to decline non-essential cookies when given the option. How does that affect first-party data strategies as we look beyond cookies?

3 MIN READ

Direct Hit: A Decade of Programmatic Direct Growth And Its Potential Moving Forward

As open exchange continues to shrink and we edge closer to a cookieless future, programmatic direct remains the more popular programmatic advertising transaction method.

3 MIN READ

Spend Trend: Retail Media Ad Spend Growing Faster Than Search and Social (New Report)

Retail media ad spend is forecast to grow faster than search and social, making up more than 20% of total ad spending in the U.S. by 2027.

3 MIN READ

Human Touch: How Brands Should Address AI Within Customer Experience (New Report)

As a new study finds a majority of customers concerned whether their data, privacy, and identity are being protected with brands’ use of AI, reassurance and transparency is more vital than ever.

3 MIN READ

Spending Spree: AI Spend To Reach $150b By 2027, Become “Lead Motivator of Innovation”

What had been less than $20 billion in enterprise spending on AI last year will double in 2024 and exceed $150 billion by 2027.

3 MIN READ

Ad Placement, Yield, And Access To Consumer Data Lead Publisher Concerns For 2024

Those on both the sell-side and buy-side say their biggest media challenge is ads delivering alongside risky content.

4 MIN READ

Getting The Message: Audiences Remain Engaged By Email Marketing (New Reports)

Two recent studies about the overall consumer experience are putting a spotlight on how email marketing is still as important as ever.

3 MIN READ

Keep It Coming: More Marketers Utilizing AI To Meet Ever-Growing Content Needs (New Report)

A recent survey of marketers found 85% facing increasing pressure to produce more content more rapidly, so it’s no surprise 69% believe AI can help their companies expand to new markets.

4 MIN READ

And The Crowd Goes Wild! What Advertisers Should Know About Modern Sports Fans

As the sports world continues to go digital, it's important that marketers and advertisers keep up with what sports fans want.

3 MIN READ

Attention, Please! New Marketing Study Highlights Importance of These Three Attention-Scoring Signals

Digital media marketers are divided about how best to harness and measure attention, but a new study shows three key categories vital for calculating a proper attention score.

4 MIN READ

AI Assistance: How Consumers Want To Incorporate AI Into Their Shopping

86% of consumers who hadn’t used AI yet want it to help them research products, 82% want service to resolve issues, and 79% want deals and promotions.

3 MIN READ

Growth Gains: Worldwide Ad Spending To Grow Faster In 2024

New projections have worldwide spending in digital, traditional & total media ad spending all growing faster in 2024 than they did last year.

4 MIN READ

Bridging B2C Priorities: How Far Apart Are Brands and Consumers?

8 in 10 brands believe their B2C online shopping experiences are impressive to consumers. Sadly, less than half of consumers agree.

5 MIN READ

AI, Revenue Streams, And Breaking Big Tech Dependence: Reuters Institute’s Publishing Predictions For 2024

Almost half of the media leaders surveyed by Reuters Institute said they were confident about journalism’s prospects in 2024.

3 MIN READ

Up For A Chat: Advertising Industry Tops List of ChatGPT Users

39% of advertising professionals use the generative AI chatbot on the job, according to the recent survey.

3 MIN READ

And One To Grow On: Advertising Market Expanded In 2023 (New Report)

Good news! 2023 ended with a 0.5% overall YoY gain in advertising spend following 9 months of consecutive expansion.

3 MIN READ

Moving Target: Many Consumers Still Wary Of Sharing Email (New Survey)

As cookies are phased out, 48% of consumers are against sharing their email for more targeted ads, and 59% believe targeting a user group of anonymized individuals is safer than one-to-one targeting.

3 MIN READ

No Tough Customers: AI Helping Most Marketers Figure Out Preferences, Behavior

Most marketers are giving AI technology a stamp of approval, and it makes you wonder what the rest are waiting for.

3 MIN READ

Publisher Tips To Take Advantage of Programmatic Advertising’s Bright Future

For all its promise and revenue potential, programmatic advertising faced “notable challenges” in 2023, according to Assertive Yield’s 2024 Publisher Trends report

3 MIN READ

Inbox Intrusion? How To Perfect Personalization In Your Email Marketing

Creepy doesn't work in marketing. Know what data to seek out and prioritize so your email marketing personalization hits a happy balance.

3 MIN READ

Growth Opportunities: Publishers Focusing On Digital Subscriptions In 2024 (New Report)

Heading into the new year, 74% of publishers say that digital subscriptions are going to be an area of focus, 34% expect advertising to grow revenue & 29% expect revenue from sponsored content.

4 MIN READ

Advertiser Optimism: Performance-Driven Paid Media & Measurement Top Priorities

Optimism usually comes with a new year, but Mediaocean’s 2024 Advertising Outlook Report offers plenty of data points upon which to hang some sales hope in the coming year.

5 MIN READ

Strategy Support: How Marketers Are Getting The Most Out Of AI

Most marketers are using AI in their marketing strategies, with success seen in customer service as well as marketing ROI.

7 MIN READ

The CRM Shopping Checklist: 8 Key Qualities To Seek in a Publishing CRM

One of the easiest ways to streamline these everyday tasks is by implementing a CRM software. If you’re in the publishing industry and looking to optimize your processes and boost profitability, read on.

3 MIN READ

Marketers Optimistic Despite 2024 Economy Concerns (New Report)

Hopes are high for 2024, with 61% of marketers expecting business to improve and 41% expecting a bigger marketing budget than last year.

3 MIN READ

Brand’s New Year: The Importance of Building The Brand in 2024

With many marketers seeing a budget increase this year, businesses are putting a priority on maintaining and building their brands in 2024.

9 MIN READ

NYT vs. OpenAI: Is It A Winner-Changes-All Battle?

With OpenAI pushing back and saying the New York Times’ recent lawsuit is “without merit,” we could be in for a long, ramification-heavy battle between titans.

3 MIN READ

Social Spending: Ad Prices, ROI Lifting Off On LinkedIn

Ad prices may be rising on LinkedIn as its annual ad revenue grows an additional 14.1% this year, but so too is marketers’ ROI.

9 MIN READ

Publishing Paradise: What Would An Ad-Free Facebook Look Like?

4Meta is offering an ad-free option for Facebook users in the EU, and a similar subscription model would be plenty promising for U.S. publishers.

3 MIN READ

Outside The Inbox: Marketing Performance Better With Multi-Channel Campaigns (New Study)

44% more brands used at least two channels in their marketing campaigns, with the largest channel combination being email combined with push.

3 MIN READ

Setting The Tone: How To Combat The Time-Consuming Part of Rewriting

A recent study of marketing professionals found that 44% said rewriting copy to improve tone was the most time-consuming part of the copy process.

4 MIN READ

It Ain’t Over ‘Till It’s Over? For 84% Of B2B Deals, That’s Before First Contact

This stark fact — a reality most marketers are already plenty familiar with — ominously opens 6sense’s press release

4 MIN READ

Captive Audience: The Larger Costs of Ad-Blocking

Ad-blocking will cost publishers $54 billion in lost advertising revenue next year, according to new data released by eyeo.

4 MIN READ

Programmatic Potential: The Importance of High-Quality Data In Programmatic Advertising

When the Association of National Advertisers released its initial study on programmatic advertising this summer, a huge takeaway was the billions wasted on clickbait sites (which the ANA cast as “minimum efficient gains from course correcting”).

4 MIN READ

Holiday Havoc: Brands Wasting $600+ Million in Seasonal Ad Spending (New Report)

One week until the big day … and if it feels like we’re entering our third month of holiday ads, well, you’re not alone.

4 MIN READ

Cover to Cover: How To Start A Magazine In 2024

We’ve come quite a long way since the very first American publication in 1741. Who knows if Ben Franklin and his chronicling competitors...

4 MIN READ

Sign Of The Times: NYT Hires Editorial Director Of AI Initiatives

As the hand-wringing around AI and its place in the newsroom continues, The New York Times is taking a giant leap forward with the announcement of its first editorial director of Artificial Intelligence Initiatives.

4 MIN READ

U.S. Retail Media Ad Spending To Double By 2027

We may be in the midst of the busy retail season, but Insider Intelligence’s new media ad spend forecast is hardly a result of seasonal bias.

4 MIN READ

Cookie Contrasts: Confidence In Preparedness Differs Within Organizations (New Report)

The soon-to-be-cookieless world is something the Magazine Manager blog (and our Mirabel Technologies’ products) have long been trying to prepare businesses...

4 MIN READ

Email Impact: The Power of Email Marketing in Multi-Channel Strategies

Email marketing continues to be the cornerstone for successful marketing, showing positive ROI in difficult, cost-cutting times and no matter what size the business.

5 MIN READ

The Top 5 Best CRMs for Magazine Publishers in 2024

Customer relationship management is an important part of any successful business, and the publishing industry is no exception.

4 MIN READ

AI Evaluations: The Lessons Readers Are Telling Publishers

ChatGPT turned a whole 1 year old last week, and proud parent OpenAI rounded out that inaugural year in the spotlight with enough boardroom drama to fast-track a Netflix series.

4 MIN READ

From Top To Bottom: Affiliate Marketing And Its Full Funnel Potential

So says Gen3 Marketing in its latest research, “High Performance and High Demand,” which it deems the industry’s “first multi-perspective channel research study...

4 MIN READ

Rising To The Challenge: B2B Buyers And Their Technological Pain Points

Pain points are a common consideration in marketing, used to identify a customer’s potential problems while sprinkling empathy to the marketers’ prospective pitch.

4 MIN READ

The Data Downside: What Happens When Data Is Off

The Magazine Manager blog has continuously beaten the data drum, extolling its power when the data is high-quality

4 MIN READ

Paying Their Dues: Google Agrees To Pay Canadian Publishers For Content

Well, as good as $70+ million a year does sound, it’s as much the thought that Google is even willing to pay for news that’s making publishers worldwide particularly jolly.

4 MIN READ

Inactive Duties: What Every Marketer Should Do As Google Deletes Inactive Accounts

Besides being National Eat a Red Apple Day and National Bartender Day, tomorrow is also the day Google has been warning us about: marketers know it as “Inactive Gmail Account Day.”

4 MIN READ

Cancel Culture: More Consumers Would Subscribe If Canceling Was Easier (New Report)

A few weeks ago, the Magazine Manager blog highlighted a study by Toolkits and National Research Group that showed consumers growing trust in brand-published content over content from traditional media organizations.

4 MIN READ

Tech Surge: B2B Martech Spending To Continue Rising (New Report)

Last week, I wrote about the martech market, with estimates putting its worth at nearly $670 billion globally, accounting for 30% of marketing budgets.

4 MIN READ

Retention Strategy: SMBs Can Do More To Nurture Holiday Shoppers (New Report)

Hoping your SMB finds some Cyber Monday success today? Don’t forget to follow-up with those new customers!

5 MIN READ

Programmatic Advertising 101: A Beginner’s Guide For Advertising Sales Reps (Part II)

It’s a challenge for many sales reps to understand how digital advertising works so they can take advantage of these opportunities.

4 MIN READ

Chief Concerns: Bridging The Marketing Gaps Between CEOs and CMOs

To help you prep for those family disagreements bound to bubble up at the table on Thursday, allow me to share some news that will let you practice your debate...

4 MIN READ

Martech Making Up More Of Marketing Budgets, Worth $669B Worldwide

It’s not just your imagination — the martech market is in fact growing and improving at an incredible rate.

5 MIN READ

Programmatic Advertising 101: A Beginner’s Guide For Advertising Sales Reps (Part I)

It’s important to understand the basic differences between advertising as we traditionally know it and the world of programmatic advertising.

4 MIN READ

New Study Estimates How Many Billions Google & Meta Owe Publishers

For some reason, that’s the first measurement I thought of when I read the recent study of what Google and Facebook might owe U.S. publishers for their content.

4 MIN READ

Under The Influence: Influencer Marketing Benefits Sales, Branding, And More

You’d expect your favorite blogging influencer to write about how revolutionary influencer marketing is.

4 MIN READ

Enormous Ad Spend: E-Retail Now The “Fastest Growing Media Channel” (New Report)

Halloween candy leftovers are still around, but in stores and online, it’s clear what season we’re in.

4 MIN READ

Branding Exercises: What Publishers Can Do To Improve Trust

Content is king, as they say, but recent research by Toolkits and National Research Group has found a hierarchy even on that tier.

4 MIN READ

Quality Control: The Power of High-Quality Data In Challenging Times

Market disruptors like AI, increased costs, and skill shortages are affecting businesses across all industries, and according to a new study experian...

4 MIN READ

Primed For Growth: Amazon Continues To Bite Into The Duopoly’s Ad Share

The last time we looked extensively at the double-headed beast that controls so much digital advertising — late last year, when Google and Meta’s combined share of the market was at a massive albeit slightly reduced...

4 MIN READ

The Search Continues: Knowing Your Audience In the Age of AI

Much like that old hair-club commercial in which the spokesperson spread the word both as the company president as well as a client, we post helpful media and marketing blogs both for your sake and our own.

4 MIN READ

Growing With AI: The Big AI Question Every Business Needs To Ask

McKinsey had already shared its findings on generative AI, automation, and the workplace of tomorrow. But a new episode of The Future of Asia Podcast put certain numbers in a perspective I hadn’t considered.

4 MIN READ

Events: The Perfect Supplemental Revenue Source For Publishers

If you’re a magazine publisher — or, in this day and age, if you’re a human — you are constantly coming up with creative ways to make additional revenue. Chances are you have considered hosting an event.

4 MIN READ

Growth-Focused Companies Spending More On AI In 2024

Last week, the Magazine Manager blog discussed AI in the newsroom following a survey that found more than 75% of news organizations were using the technology...

4 MIN READ

Risky Business: Should Publishers Preemptively Offer More Consent Choices?

Two out of three digital publishers in the United States don’t offer their consumers consent choices, according to a new report from Compliant and Peer39.

4 MIN READ

More Marketing Agencies Using Hybrid Billing Models

Last week, the Magazine Manager blog wrote about the uncertainty around current media agency models. Now, a new WordStream report is looking closer at the cost of these agencies.

4 MIN READ

Global Search Revenue To Grow 12.9% Next Year

2024 will see an upswing in global search revenue growth, to 12.9% growth from this year’s 8.4% growth, but will decelerate annually from there, according to forecasts from New Street Research.

4 MIN READ

8 Marketing Skills Every Publisher Can Perfect to Beat Facebook and Google

Publishers are natural storytellers with a keen eye for graphic elegance. But if there’s one more thing we know about you, publishers...

4 MIN READ

More Marketers Optimistic About Economy, Integrating AI To Improve ROI (New Report)

The Fall edition of The CMO Survey, a study of hundreds of marketing leaders about “the future of markets, track marketing excellence..

4 MIN READ

Agency Uncertainty: Is The Current Media Agency Model Working?

Most marketers feel their current media agency model either needs to improve or is unfit for the future, according to a new study by the World Federation of Advertisers (WFA) and MediaSense.

4 MIN READ

More Than Three-Quarters Of Newsrooms Using AI In ‘News Value Chain’

Earlier this summer, when Google gave The New York Times a sneak preview of its news-story-generating AI product, the presentation went over like a lead balloon.

4 MIN READ

It’s Who You Know: The Growing Importance of First-Party Data

As preparation continues for a cookieless future, a new study is showing that more than 40% of marketers are using first-party data and other proprietary identifiers in their media-seller transactions.

4 MIN READ

As Demand For Marketing Content Grows, Early Gen AI Adopters Exceeding Expectations

Great content generates powerful business results — and marketing leaders know it.

4 MIN READ

Retail Reigns Supreme In Digital Ad Spending

Though digital ad spend has, what Insider Intelligence says, “entered a new phase of slower growth,” retail’s share of digital ad spending continues to look.

4 MIN READ

Email Marketing Trusted More By Marketers … Especially In Difficult Times (New Report)

For B2B and B2C marketers alike, email marketing remains the top focus, with more increasing their budget for email marketing than in any other direct marketing channel.

4 MIN READ

New Study Links Subscription Rates To Cost of Living

More than a fifth (21%) of Americans pay for their online news, compared to an average of 17% worldwide.

MIN READ

Conquering All Media: The Best Ad Sales Software In Every Industry

5 MIN READ

Like ‘AI’ Good Neighbor: Most Local Marketers Using AI

The Magazine Manager blog has written extensively about AI, including about how most SMBs are willing to pay for access to it and other automation tools.

5 MIN READ

Email Marketing Remains A Priority Despite Budget Cuts (New Study)

Working with less usually means a reliance on what you know best. So it should be no surprise that, with recent widespread reductions in marketing budgets,...

5 MIN READ

X Marks The Drop: Ad Spending Share Down 60% YoY

We knew The Elon Era was going to be rough, but almost a year into his reign, the social platform formerly known...

5 MIN READ

Getting With The Program: Programmatic Advertising In A Cookieless World

At some point, the necessity of having a cookie alternative will hit advertisers of all industries.

5 MIN READ

Press Play: Why Publishers Need a Video Content Strategy in 2023

Are you someone who prefers the movie over the book, turns to step-by-step cooking tutorials when brainstorming your next meal, or enjoys the vlog content of trending celebrities?

5 MIN READ

Mailbox Marketing: Direct Mail Is A $40b/Year ‘Performance Marketing Channel,’ Says Post Office

In a world where weather could hypothetically delay the marketing and advertising efforts of online, television, email, and other electrical-based strategies,..

5 MIN READ

Advertising And Marketing Spend On Instagram To Continue Growth (New Reports)

On the heels of their trillion-dollar forecast for global ad spending, the World Advertising Research Center is predicting Instagram...

5 MIN READ

Subscriptions See Boost When Audiences Are Involved With Engaged Journalism (New Study)

It’s not just lip service to say that successful publishers listen to their audiences. That input can obviously lead to a better overall product...

5 MIN READ

Buying Power: How AI Improves Shopping

A new study by UserTesting is looking at what American consumers think of AI, the roles it might play in retail, and, ultimately, their personal data preferences.

5 MIN READ

New Survey Shows Integrated CRM More Important Now Than Ever

57% of respondents to a recent survey say the CRM is more important for achieving sales and marketing goals compared to just five years ago.

5 MIN READ

Strong Subscribers: Gen Zers and Millennials ‘Willing To Sign Up For Just About Anything’

SurveyMonkey released its “State of Retail Report,” and amongst the variety of retail intel about the ever-increasing importance..

5 MIN READ

For All The World To See: Travel Industry Leads In Digital Ad Spend Growth

As ad growth continues to rise in the coming years, knowing where that growth is coming from will be essential.

5 MIN READ

Consumers And Marketers Disagree On Preferred Ad Platforms (New Report)

As consumers, we all probably have a preferred ad platform that consistently serves us relevant ads.

5 MIN READ

Protecting The Brand: Would You Pay a Premium For Safe Placement?

For as long as content and advertising have coexisted, marketers have worried about placement and brand safety.

5 MIN READ

Sales Ads Get Most Attention, Purchases

Earlier this week, the Magazine Manager blog focused on influencer marketing and how spend is predicted to grow three times faster than social media advertising spend.

5 MIN READ

Updated Forecast Predicts More U.S. Ad Growth in ’23 and ’24

Known for its advertising outlooks, Magna is revising its forecasts for U.S. ad growth in 2023 and 2024 following improvements in the economy.

5 MIN READ

Influencer Marketing Growing Faster Than Social Media (New Report)

Spending on influencer marketing in the United States is predicted to grow more than three times faster than social media this year...

5 MIN READ

Media Organizations Create Principles For Governing AI

Bryce Hall, a McKinsey associate partner, recently shared an analogy he heard from a business leader about generative AI..

5 MIN READ

Short and Sweet: Study Confirms The Power of Concise Emails

It’s always nice when Harvard backs up some fundamental tenet that journalists and marketers had long believed.

5 MIN READ

Opting In: Gen Z More Likely To Opt In To Tracking Than Older Generations

Tinuiti recently released its From A to Gen Z research, highlighting exactly how Gen Zers are discovering and shopping for products.

5 MIN READ

Streaming Success: Email Marketing Helping Peacock Overcome Churn Trends

The Magazine Manager blog doesn’t normally dive too deep into the streaming world, but a recent Marketing Brew article shared something too fascinating to ignore.

5 MIN READ

AI In A Day’s Work: How Marketers Are Embracing (And Worrying About) AI

Two recently released surveys are looking at AI in marketing, with both seeking to get a better grasp on how fearful marketers might be for their jobs.

5 MIN READ

Advertiser Associations Set New Diverse Media Investment Guidelines

Last week, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) released new guidelines...

5 MIN READ

Played-Out Playbook: Advertisers Relying On Same Strategies The Last 5 Years

Five long years ago, back when the Philadelphia Eagles were preparing to defend their Super Bowl championship...

5 MIN READ

Programming Prompts Lead ChatGPT Uses; Overall OpenAI Traffic Down (New Report)

A report released last week by SparkToro and Datos found that OpenAI traffic has declined almost 30% since May.

5 MIN READ

New Growth Marketing Report: ‘Now Is Not The Time To Cut Back On Your Marketing Efforts’

Growth marketing, according to Dept’s newest report, isn’t exactly seeing growth.

5 MIN READ

Cost of Doing Business: How Much Does An Ad Agency Cost?

Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending topic under the sun.

5 MIN READ

July Saw Highest U.S. Ad Spending Gain In Over A Year

Earlier this week, Magazine Manager looked ahead at global advertising spend, which WARC is forecasting to surpass $1 trillion next year.

5 MIN READ

Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending

Place Exchange recently released its Programmatic OOH Trends report, which compared OOH spending from H1 2023...

5 MIN READ

Trillion in ’24: Global Ad Spend To Enter Four Comma Club

It’s probably more than just the extra Leap Day that will push it over this threshold...

5 MIN READ

Marketers Increasing Performance Budgets, Decreasing Social Media Budgets (New Report)

A recent Wunderkind survey, released in a report entitled The 2023 CMO State of the Union...

5 MIN READ

Commercial Break: TikTok Bringing Ads To Search Results

Last week, TikTok announced its Search Ads Toggle, which lets advertisers serve ads that will appear in user feeds alongside organic search results.

5 MIN READ

AI For All Sizes: 70% of SMB Marketers Willing To Pay For AI & Automation Platform

While only 26% of small-business marketers are currently using AI or automation,..

5 MIN READ

Clean Delivery: What Marketers Need To Know About Email Deliverability

When it comes to knowledge about email deliverability, not-knowing seems to be the only thing everyone knows.

5 MIN READ

Meta’s Ad Revenue Share ‘Out Of Step’ With Time Spent On Platforms, New Report Says

Meta appeared to be in the right place at the right time when it launched Threads, but the shine wore off for many of the record-breaking number of users who initially signed up.

5 MIN READ

30 By ’30: AI and Automation Could Make Up 30% of Hours Currently Worked By 2030

Following up on its own look at AI’s economic potential — an annual range it estimated as somewhere between $2.6 trillion to $4.4 trillion...

5 MIN READ

Thanks For The Tip: Journalists Opening More PR Emails

Almost half (49.14%) of PR email pitches were opened by journalists during Q2 2023, a full-percentage increase from Q1 2023 and a 10% YoY increase from 2022’s open rate.

5 MIN READ

Generative AI ‘Packs The Most Punch’ For Marketing, Sales, And IT

As we close in on a full year of ChatGPT, it’s safe to say that almost all of us are now aware of generative AI and its capabilities.

5 MIN READ

Email Marketing Showing Big ROI For SMBs (New Report)

Email marketing continues to be effective for SMB marketers, with almost three-quarters of those recently surveyed seeing an ROI of $21 or more for every dollar they spent.

5 MIN READ

Publisher Priorities: Economy, Cookies … And, Yes, Attention Metrics

Emodo recently released the latest in its Voice of the Publisher series,

5 MIN READ

The Benefits of Automation, From Top Targets to Bottom Lines

87% of advertising professionals believe automation can make their companies more profitable, while 83% said it can make them more productive.

4 MIN READ

Drawing A Blank: Most Americans Can’t Remember Yesterday’s Ads

We all have a favorite commercial (or, just as likely, a despised commercial we love to hate). And as much as marketers wish we all had complete recall of all the ads they present

5 MIN READ

‘Targeting The Right Prospects At Scale’ Top Challenge For B2B Marketers

42% of B2B marketers say that “targeting the right prospects at scale” is their top challenge, according to a recent study by Anteriad and Advertiser Perceptions.

4 MIN READ

Advertisers Optimistic, But Need Help (New Report)

Advertisers are optimistic about their economic future, with three in five planning on spending more in 2023.

5 MIN READ

Inbox AI: How Email Marketers Are Using Artificial Intelligence

Yesterday, I wrote about AI use in PR. Today, the AI focus is on email marketing.

5 MIN READ

Quite The Pair: AI in PR, And What Further Education Could Produce

Prowly recently released The State of PR Technology 2023, an overview of both PR practices, trends, challenges, and general states-of-mind....

5 MIN READ

Keeping Up With The Customers: What Are The Most Effective Channels For Customer Retention?

Email marketing has long been touted as the most effective channel for marketers...

5 MIN READ

Ads Require ‘More Creativity And Nuance’ (New Report)

If you’ve ever sought out online marketing advice — or even just searched for the term “online marketing...

5 MIN READ

Fair Trade: Consumers More Willing To Share Info For Incentives

More than 11,000 global consumers were surveyed by Airship for their recent report, The Mobile Consumer 2023..

5 MIN READ

Study Says Revenue Marketing Key For Performance, “Productive Culture”

In its 6th year of compiling revenue-marketing insights, Demand Spring has seen steady growth in familiarity and understanding of the term.

3 MIN READ

Marketers Increasing Their CTV/OTT Advertising Spend (New Survey)

Almost two-thirds of agency and brand marketers (65%) who’ve used CTV/OTT advertising in the last few years are increasing their spend in those media this year.

5 MIN READ

Organic Search Driving More Than One-Third of Web Traffic (New Report)

More than a third (36%) of all website traffic was driven by organic search, according to recent research of six key industries.

5 MIN READ

Consumers Want More Videos From Brands

Video-lovers in the ’80s made it known they wanted their MTV, and consumers today also want more videos, according to findings by Idomoo.

5 MIN READ

AI Could Make $4.4 Trillion Annual Impact on Global Economy (New Report)

I recently wrote about technology officers prioritizing AI in their budgets, which feels like a pretty large step toward broader acceptance.

5 MIN READ

Reader Regularity Makes Biggest Impact On Subscriptions, Revenue (New Report)

It’s not often that a publishing study seems to flip all established logic. And yet, here we are, with a better way of measuring a news site’s success.

5 MIN READ

X Factor: How Elon Musk’s Ambitions for Twitter and An “Everything App” Might Affect Publishers (July 2023 Update)

Following Twitter’s announcement that it’ll now be known as X, we revisit our blog about what X could become, originally published on 10/31/22

5 MIN READ

Marketers Need Unified Measurement Solution For Better Comprehension, New Report Suggests

Most marketers are expecting their budgets to grow in 2023, even if only half are confident in their ROI metrics.

5 MIN READ

All Dolled Up: Audiences Ready For Barbie (and Brands)

Whether you love summer blockbusters or industrial-strength air conditioning, there’s no place like a movie theater this time of year.

5 MIN READ

Good News, Bot News: Google Testing AI Tool That Writes News Stories

No sooner had I broken down all the AI tools that publishers could ever want last week than Google went and showed off its own game-changing AI tool...

5 MIN READ

Will Threads Recover Enough Active Users To Maintain Hype Momentum?

If you were one of the first 100 million people who signed up for Threads in its record-breaking first few days earlier this month...

5 MIN READ

Location, Location, Location! Why Marketers Are Using Geo-Targeting

A few weeks ago, our Marketing Manager blog took a closer look at mobile marketing and what businesses should do to better incorporate the marketer’s dream machine: the cell phone!

5 MIN READ

California’s ‘Journalism Usage Fee’ Bill Put On Hold Until 2024

Last week, the California Journalism Competition and Preservation Act, which would require Google, Facebook, and other Big...

5 MIN READ

Inconvenient Truth In Advertising: How Ads Can Be Better For The Environment

There’s an advertising agency that will no doubt adopt that slogan soon enough (if it isn’t being used already), but there may actually be some larger truth..

5 MIN READ

AI Priorities: Technology Officers Focusing Their Spend on AI

The recent results of CNBC’s latest Technology Executive Council study are showing just how important AI is to those in the know..

5 MIN READ

Retention Plans: How Keeping Customers Is The Secret To A ‘Competitive Edge’

OneSignal has released its State of Customer Messaging in 2023 report, a survey of more than a thousand marketers...

5 MIN READ

Media Ad Revenue To Grow to $842b in 2023 (New Forecast)

MAGNA’s update to its Global Ad Forecast is predicting a 4.6% growth in media advertising revenues this year, reaching $842 billion (up from $805 billion in 2022).

5 MIN READ

B2B Marketers Prefer Digital Marketing For Building Their Brands (New Report)

As part of its recent Language of Effectiveness survey, London’s Marketing Week (with support from London’s Kantar) interviewed 1,300 marketers...

5 MIN READ

Turning of the Tides? Ad Spend Sees First Expansion In Nearly A Year

It is the first expansion since June 2022’s 2.2% growth, which was followed by the -8.2% dip in July.

5 MIN READ

Did Google Violate Its Own Terms and Mislead Advertisers? (New Report)

Existing where we are at the intersections of publishing, technology, advertising, and marketing, we’ve consulted and linked to a fair share of Google blog entries and explainer articles.

5 MIN READ

OTT Advertising Revenue To Continue Growth (New PwC Report)

PwC has released its Global Entertainment & Media Outlook 2023-2027, and among its projections is a 25% CAGR growth of OTT/streaming video advertising revenue, which PwC forecasts will reach $33.4 billion by 2027.

4 MIN READ

Programmatic Advertising “Rife with Waste,” But Also Potential Billions in Efficiency Gains

The Magazine Manager blog has covered the basics to bringing programmatic advertising to your sales teams. What we haven’t done is break down how programmatic advertising plays out in the wider $88 billion global market.

4 MIN READ

New Survey: Customer Service Getting Worse, Putting Brands ‘At Risk’

So if the customers surveyed this month by CCW Digital in their annual Consumer Preferences Survey are correct, then marketers have a lot of work to do.

4 MIN READ

Shopping Spree: More Americans Prefer Purchasing Online, In Apps, and After 3 Visits

Shopping around” has taken on a whole new meaning now that shoppers really don’t have to go “around” anywhere anymore.

5 MIN READ

Friends in AI Places? Publishers and Tech Companies Discussing Content Deal

Financial Times is reporting that it and other publishers such as News Corp, The New York Times, The Guardian, and Axel Springer are in early negotiations ...

5 MIN READ

Budget Boost: Marketers Investing More in Influencers in 2023

More and more, marketers are clicking Like, hitting that Subscribe button, and opening up more of their budgets to influencers.

5 MIN READ

Can Consumers Tell The Difference Between A Human and An AI Marketing Campaign?

Outreach’s latest Sales Confidence Index Report puts 63% of sales leaders as using AI, with 60% of those using it to enhance customer interactions.

5 MIN READ

Time to Unify: Most Marketers Dealing With App Sprawl (New Report)

The unbiased reviewers of Capterra know plenty about software, so when the site surveys nearly 200 of those software purchasers

5 MIN READ

What Publishers Are Prioritizing To Expand Their Audiences in 2023

In ranking 2023’s top priorities, 63% of publishers said they are focused on increasing traffic, with 47% looking to grow their social media followers and engagement.

5 MIN READ

Social Media A ‘Full-Funnel Priority’ For B2B Marketers

LinkedIn just announced a ton of B2B marketing tools it will be launching, and it’s no surprise why marketers are excited.

4 MIN READ

What’s Your Mix of Six? Alternative Revenue Streams in Digital Publishing

Nowadays, no single revenue stream is enough to sustain, let alone grow, a digital publication. Instead, online publishers are relying

5 MIN READ

Test Of Time: New Survey Says Generative AI Saves Average Of 5 Hours A Week

As publishers and marketers continue to consider the possibilities and ramifications of rampant AI, one new stat stands out.

5 MIN READ

Brand Abandonment: Why Consumers Are Complaining Less But Ghosting More

Last week I wrote about issue resolution and the communication channels that clients prefer using to solve their problems.

5 MIN READ

Problem Solvers: ‘Chat With Agent’ Beats Email For Issue Resolution Dominance

Take note, email marketers who also have to occasionally put on the customer-service hat.

3 MIN READ

Measuring Up: Finding The Metrics Both Marketers And Executives Care About

A recent study by Data & Marketing Association (DMA) says marketing effectiveness continues to erode, falling 62% over the last two years.

5 MIN READ

CX And Automation: Are You Delivering The Optimal Experience?

Jitterbit recently took a deep dive into business automation, surveying 167 IT, marketing, and HR professionals about automation applications within their firms and paying particular attention to the overall customer experience.

5 MIN READ

Augmented Reality Check: Mobile AR Revenues To Double By 2027

Apple’s announcement yesterday that it will be releasing an augmented reality headset next year has brought AR realities front of mind.

10 MIN READ

The 5 Myths of Digital Flatplanning, and How To Overcome Resistance

Once you see the benefits of opening up your flatplan to all within an intuitive digital studio, you'll wonder how you ever relied on pen-and-paper alone.

3 MIN READ

5 Years of GDPR: Survey Finds Businesses Feeling ‘More Comfortable’

According to the survey, 82.6% believe companies can simultaneously respect privacy laws and effectively market their products and services. Last year, only 63.2% thought they could strike that balance.

5 MIN READ

Meta Threatens To Pull News If California’s ‘Journalism Usage Fee’ Act Passes

Meta has threatened to pull news from its platforms if the California Journalism Preservation Act passes.

5 MIN READ

Timing Is Everything: Are You Maximizing Your Social Media Posts?

Sprout Social reviewed the social media engagement of more than 400,000 profiles and heat-mapped the best times for the highest engagement on LinkedIn

5 MIN READ

The Way The Cookie Crumbles: Google Announces First Steps in Finally Disabling Third-Party Cookies

Google has announced plans to disable third-party cookies for 1% of Chrome users and migrate those users to Privacy Sandbox starting early next year.

4 MIN READ

Email Integration: Why Other Marketing Channels Need Email’s Effectiveness

Any email marketer worth their clean-list salt knows that email remains the most effective channel.

4 MIN READ

Finger On The Pulse: TikTok Announces New Publisher-Friendly Ad Program, ‘Pulse Premiere’

TikTok recently announced an ad program called Pulse Premiere, an expansion of its previous Pulse platform that will give advertisers choice

5 MIN READ

Most Marketers Won’t Have Budget To Execute Full 2023 Strategy (Report)

CMOs have always found a way to do more with less, so Gartner’s latest findings about marketing strategy trends might not come as a surprise to them, but it’s a reality we’re all better off knowing (and accounting for).

8 MIN READ

The Highs and Lows of Publishing CRM, and How To Embrace The Complications

Here is the solution to measure and overcome highs, lows and complications of publishing CRM.

5 MIN READ

Bounce Back: U.S. Digital Ad Spend To See Double-Digit Growth in 2024

Insider Intelligence is forecasting U.S. digital ad spend to bounce back to double-digit growth next year, reaching north of $293 billion following a 2023 that will see only 7.8% growth to $263 billion.

5 MIN READ

One For Good Measure: New Report Shows Importance Of ‘Optimizing For The Right Metrics’

A new report on search advertising campaigns found that CTR, CPC, and CPL are all up while conversion rates are down, suggesting the “search ads landscape is throwing more challenges our way.”

6 MIN READ

How Publishers Can Take Full Advantage of Their CRM

A media CRM can help publishing teams in ways far beyond ad sales

5 MIN READ

In Pods We Trust: Podcasters Top Survey As Most Influential Media Figures

In a research paper entitled “A New Era of Influence,” MAGNA Media Trials and Vox Media found that 75% of listeners selected podcast hosts

5 MIN READ

Forecast: OTT To Pass $50b in Revenue in 2023

Passing the $50 billion mark is a noteworthy one no matter what the context. But when it pops up in the subscription industry, it definitely grabs my attention.

5 MIN READ

Automation For The People: More Marketers Adding Automation To Email Marketing and Social Media Management (Report)

As technologies improve and software soars, it should be no surprise that the use of automation would increase for B2B marketers.

4 MIN READ

Keeping Up Without Cookies: ‘Signs of Progress and Optimism’

DoubleVerify has checked back in with advertisers and publishers to see where they are in preparing for the cookieless future.

5 MIN READ

6 Ways to Perfect Your Territory and Account Management Strategy

The territory fight: It’s the bane of every publisher and sales manager’s existence.

6 MIN READ

Small Price To Pay: Will Twitter’s Micropayments Plan Help Publishers?

Elon Musk says it will be a “win-win" for media organizations and the public. Will it be enough to keep publishers around?

5 MIN READ

In The AI Business: 92% of Business Leaders Using AI For Personalization

The number of ways in which AI has revolutionized personalization in business are simply too many to applaud here.

4 MIN READ

Generational Divide: Should Brands Send a Text or Email?

Another recent study, via Vibes’ 2023 Mobile Consumer Trends Report, dives further into phone use, asking more than “1,000 mobile-centric consumers” about their relationship and interactions with brands. The findings?

5 MIN READ

The Great Recruitment: How To Hire Great Ad Sales Reps in 2023

Heading into 2023, the forecast was pointing to further global ad spend growth, albeit at a slightly slower rate of change.

4 MIN READ

Inbox In Pocket: Email Use On Smartphones On The Rise

Most of us probably have the same personal email address we had two years ago. Chances are we’re still getting messages from many of the same brands and shops that we were communicating with two years ago as well.

4 MIN READ

Calendar Theory: Are 4-Week Billing Cycles Worth The Additional Revenue?

Toolkits found that more and more publishers are forgoing the conventional subscription model of 12 monthly billing cycles a year and instead using 4-week billing cycles to charge subscribers 13 times a year

4 MIN READ

B2B Marketers Feeling Pressure To Use Data Effectively, Defend The Spend (Report)

The survey, entitled “The State of B2B Marketing Budgets 2023,” shows that 90% of the 524 respondents consider data compliance and accuracy to be a priority,

4 MIN READ

Data Deluge: Business Leaders Overwhelmed With Data Uncertainty

A new study on decision-making is highlighting just how overwhelmed and inundated business leaders are with the seemingly endless streams of data coming at them.

4 MIN READ

AI To The Core: Spend on AI-Centric Products and Services to Exceed $300b by 2026 (Report)

My check-in this week with the AI world isn’t focused on its ever-expanding capabilities, but with the commitment that companies are making to AI-centric systems.

3 MIN READ

Publishers Earning Revenue with Programmatic Ads, Focusing on Further Growth

A new survey is highlighting just how important programmatic advertising is to publishers and their bottom lines.

5 MIN READ

Advertiser Aversion? Twitter Sees Steep YoY Decline

I used the phrase “fly the coop,” but I had no idea how quickly the abandonments would come for Twitter.

4 MIN READ

Stronger Foundations: Marketing Analytics and Data Infrastructure Spend To Continue Growth

Overall spend for marketing analytics and data infrastructure is forecast to grow by $10 billion by 2026, according to Winterberry Group research of U.S. and European marketers.

4 MIN READ

Survey: AI-Powered Search Leads List of Most Desired AI Services

It’s been just over a week since I’ve written about generative AI tools, which means the technological capabilities have probably lapped themselves multiple times over.

6 MIN READ

From Nest to Notes: Will Substack Notes Inspire Twitter Users to Fly The Coop?

As Twitter tailspins and its ad revenue is expected to decline, Substack Notes hopes to make a lasting social-media splash with a subscription-based platform.

5 MIN READ

Subscriptions On The Rise: Revenue and Subscriber Acquisition Growth Continues

Subscription businesses saw a 12% revenue growth in 2022, with media and publishing experiencing a 4.6% growth during that time, according to Zuora’s recently released Subscription Economy Index report.

5 MIN READ

Meta’s Media Meter: Company Claims News Links A Small Part of Facebook Feeds Content

I’ve written quite a bit about the various legislations proposed worldwide over the last few years that would force Big Tech companies to pay media organizations, directly and indirectly, for the content they use.

5 MIN READ

No, It’s Not Just Your Screen Time That’s Increasing. Global Media Usage Grew in 2022

Media usage grew to an average of 55.81 hours per week last year — an accelerated rate of 2.7% — according to a new report from PQ Media.

5 MIN READ

Nothing Personal?!? Customers Want Personalization, Frustrated With Generic Messaging

Consumers want personalization, and most consumers (58%) are frustrated with generic and inconsistent messaging from the brands that engage with them, according to MoEngage’s just-released Personalization Pulse Check Report 2023.

5 MIN READ

Before the (Third) Party’s Over: Most Marketers Still Relying On Third-Party Cookies

A new study has found that 75% of marketers are still using cookies and not taking the necessary steps to update their data strategies.

4 MIN READ

The Generating Generation? The Everyday AI Applications That Excite Americans

That’s what dentsu is saying in its recent Generative AI 2023 report, which surveyed 1,000 U.S. adults last month about this technology of tomorrow and how it’s actually being used today.

5 MIN READ

Proposed AMERICA Act Bill Could Limit Big Tech’s Digital Advertising Dominance

A new antitrust bill might just limit how big Big Tech can become, at least as it relates to digital advertising.

5 MIN READ

Best Returns to Sender: Email Marketing Tops List of ROI-Generating Channels

A new Klaviyo study, entitled The Ecommerce Marketing Mix Report, has email marketing as the most used marketing channel, followed by organic social

4 MIN READ

New Report: “Causes For Optimism” in 2022-23 World Press Trends Outlook

Amid continued and ever-arising challenges in the publishing industry, WAN-IFRA’s report offers some optimism regarding revenue diversification

5 MIN READ

The Search Is On! How AI Can Help Search Relevance

Search — or at least Search as most of us understand it in terms of Googling something — is getting quite the spotlight with the continued innovations in AI and generative chatbots.

5 MIN READ

Split-Second Decisions: How Marketers Can Break Down The Persuasion Process

That’s the amount of time the brain takes to process visual content like a digital ad and make a purchasing decision, according to new research by Fractal.

4 MIN READ

Work-Life Balance Sheets: Revenues Rose During 4-Day Workweek Trials

That way, those of us putting in a full five might better receive the professional company-focused benefits that the study discovers

5 MIN READ

California Bill Would Require Facebook, Google To Pay “Journalism Usage Fee”

If passed, the California Journalism Preservation Act would force Big Tech platforms to pay news publishers for their local-based content.

5 MIN READ

News Apps More Engaging, ‘Way Stickier’ Than Browsers (New Report)

What holds true at the restaurant is just as important in digital publishing — don’t forget the apps!

5 MIN READ

Email Deliverability: A Priority Too Important To Ignore

Our company may have founded Clean Your Lists, but in marketing, verifying emails is only part of a healthy, best email-deliverability practice.

5 MIN READ

What Do Consumers Look For Before Buying An Online Subscription?

42% of Americans said a lower subscription price would be the biggest draw in paying for an online subscription, according to a recent YouGov survey shared with Press Gazette to “understand what kind of websites

5 MIN READ

Survey: Most Consumers Use Social Media To Contact Brands (And Most Then Make Purchase)

I’ve written plenty about the issues journalists and advertisers have with Facebook, but for marketers, it must feel like a wonderland of opportunity, full of friends with buying benefits.

5 MIN READ

Subscription Strategist: Annual Subscriptions Mean Higher Retention Rates

At last week’s INMA Media Subscriptions Summit in Stockholm, Alexander Kreybig, Piano’s director of strategic services, called out publishing’s over-prioritization of conversions.

5 MIN READ

Fountain of Youth: Majority of Young Americans Paying For Their News (Report)

According to a new report from the American Press Institute, 60% of Americans under the age of 40 are paying for or donating to news in some capacity

5 MIN READ

Consumers Covet Customization … And Will Offer Up Their Data For It (Report)

ChatGPT and its conversing AI cousins are getting all the attention, but text generation is in no way the only AI capability that publishers should keep an eye on.

5 MIN READ

Survey: Half of Media Professionals Worried AI Is Coming For Their Jobs

As AI continues to show revolutionary potential in so many industries, the elephant in so many rooms right now is what effect its rise will have on the human workforce.

5 MIN READ

Pipeline Projections Proving Painful to Predict

To marketers who feel like you’re constantly struggling to forecast pipeline outcomes — you’re not alone.

5 MIN READ

Advertising and Marketing Spend to Continue Growing in 2023 (New Report)

That global spend rose 7.9% (to $1.568 trillion) last year, but is projected to only grow by 5.3% in 2023. In 2022, U.S. spend rose 8.5% (to $622.13 billion), making it the 8th-ranked country in terms of spending growth.

5 MIN READ

News Feed: Following The Money in Meta’s Journalism Investments

A new report is breaking down what happened with Meta's promise of a $300 million investment in local news.

5 MIN READ

Creation Support: Most Enterprise Marketers To Use AI For Content in 2023 (New Report)

Having personally poked around on ChatGPT and written about its SEO and marketing potential in a number of Magazine Manager blogs, I definitely see the value that AI-generated text can offer.

4 MIN READ

Consumers: Privacy The Priority With Online Ads (Report)

This week, I’ve been sharing reports about marketing personalization, the importance of relevance, and the idea that, in online marketing, less can be more.

5 MIN READ

Publishing in the AI Era: Where Is AI-Generated Content Preferred?

New surveys are asking Americans how they feel about AI-generated content, and the results could help publishers in evaluating their newsrooms and marketing departments.

5 MIN READ

Personalization Problems? Less Than A Quarter of Marketers Feel Personalization Strategy Is “Very Successful” (Report)

If only marketing personalization was as simple as using a smiley-face photo as your profile pic. (We’d all have a LOT MORE to smile about, wouldn’t we?)

5 MIN READ

Fighting Marketing Fatigue: What Americans Want — Besides Just Less Marketing

Two-thirds of American consumers (66%) want fewer marketing messages, according to the recent 2023 Consumer Marketing Fatigue Survey by Optimove.

4 MIN READ

Email Marketing Is The Most Cost-Effective Channel

More than half of American consumers (55%) have purchased a product as the result of an email they had received in the past year,

4 MIN READ

B2Bs Still Increasing Spend on Third-Party Data (Report)

B2B spending on third-party marketing data will increase this year to $3.77 billion, according to eMarketer forecasts.

6 MIN READ

ChatGPT vs. Google — Searching For The Best

As ChatGPT takes aim at Google's Search, a team of communication and search engine experts worked to see which was smarter.

5 MIN READ

Artificial Endorsements: The Future of Virtual Product Placement

Marketing Brew has taken a deep-dive look at virtual product placement, including the recent partnership between NBCUniversal and ad-tech firm TripleLift.

4 MIN READ

Commercial Costs: Rate of Ad Cost Inflation Decelerating

Much of that decline is due to TV ad cost inflation, which had been at 12.6% last year but is projected to be at 6.8% in 2023.

7 MIN READ

Can Customer Enlightenment Save Digital Marketing As We Know It?

A new report is looking at current digital marketing practices, specifically in regards to personal data and the concept of “informed consent” between the individual user and a company.

3 MIN READ

BRAND PARTNERSHIPS STEALING SPOTLIGHT ONE COMMERCIAL AT A TIME

Of all the advertisers who spent upwards of $7 million for 30-second slices of our attention last night during the Super Bowl ...

4 MIN READ

Do You Know ChatGPT? Most Americans Don’t

Hard to believe considering how much time I’ve spent with it recently, but according to YouGov, 54% of American adults are not even familiar with ChatGPT.

3 MIN READ

WHAT SUPER BOWL COMMERCIAL ARE YOU MOST LOOKING FORWARD TO?

While certain analysts continue to talk about some game that’s taking place this Sunday, Morning Consult wanted to know what Americans are looking forward to most during the Super Bowl commercials.

5 MIN READ

Attention Metrics Create Efficiencies For Ad Spend and Environment

Teads recently released their latest research on attention metrics and found that 83% of UK marketers said it’s an important factor in reducing the environmental impact of digital advertising.

3 MIN READ

Programmatic Guaranteed Buys Helping Otherwise Slow 2023 Start (Report)

Recent reports have 2023 starting slow for both direct and programmatic ad sales. However, some media executives see promise in programmatic direct deals that can “make up for the shortfalls.”

3 MIN READ

ARE YOUR SUBSCRIBERS PART OF THE 93% “AT RISK”?

New research from PCH Consumer Insights Platform and media professor Evan Shapiro shows that only 7% of media subscribers are planning on staying subscribed to each ...

5 MIN READ

Predicting The News: Artifact Using AI To Make Feeds More Relevant To Readers

Artifact may be the news aggregator we’ve all been waiting for.

3 MIN READ

Advertising Spend to Increase As Technology Takes Spotlight

wo recently released reports are not only putting an optimistic look at advertising spend in the coming year..

3 MIN READ

More Americans Are Seeing (and Clicking) Relevant Ads

Digital advertising, when processed to the best of technology’s abilities, has the potential to offer and even treat..

4 MIN READ

Technology, Subscriptions A Priority to Publishers in 2023

More than 300 media executives from more than 50 countries and territories were surveyed in this year’s “Journalism..

3 MIN READ

Bird Migration: Will Post Prove To Be The Best Twitter Alternative?

Eyes will always be scoping the social media platform landscape for The Next Big Thing, but necks have been on even more...

3 MIN READ

More Publishers Saw Increase in Digital Subscriptions in 2022

A survey of publishers by the Alliance for Audited Media (AAM) showed that 2022, for all its discouraging headlines...

2 MIN READ

Meta Facing Fines, Reality Check Over Ad Practices

After years of complaints against them and months of speculation about what it could mean for their advertising model...

5 MIN READ

Meta’s Future Ad Revenue Driven By Instagram Growth

We’re just a few days into 2023, which means Meta has likely brought in a billion dollars in ad revenue already.

3 MIN READ

Are you undercharging for your digital publication? New research reveals telling subscription data

New research from Toolkits and the National Research Group is shining light on subscriptions to digital publications at a time..

3 MIN READ

A Dent in the Duopoly? Google and Meta Losing Ground on Digital Advertising Spend

For the first time in almost a decade, the digital advertising beast known as The Duopoly will bring in less than half of all U.S.

4 MIN READ

Next Year and Beyond: The State of The Ad Economy

The Big Forecasters have spoken, and after some December revisions to their ad economy outlooks, that ever-constant...

4 MIN READ

Facing A Cookieless Future, Marketers Trust Performance-Driven Paid Media

There’s no denying that the prospect of a cookieless future is concerning to many. For years, Magazine Manager Blog...

4 MIN READ

News Travels Fast: More Than Three-Quarters of U.S. Publishers Are Using TikTok

We’ve written about TikTok’s emerging presence in our lives, with users doing far more than just aimless scrolling and fearless dancing.

4 MIN READ

Advertising Consent: The Legal Decision That May Change Facebook

Twitter may have a new daddy who’s seeking attention, but it’s Facebook’s parent company Meta and its headlines this past week that publishers...

5 MIN READ

Media Bargaining Bill Dropped Following Facebook Threat

Whether it was the last-minute Facebook threat or some other unrevealed reason for red-lining, a measure...

7 MIN READ

Has Google Found The Ideal Paywall Alternative?

A user of Google AdSense was recently notified about a beta program of Google’s that, when fully launched...

7 MIN READ

Magazine Audiences & Site Advertisers Increased Last Year (Report)

The latest installment of the 2022 Magazine Media Factbook was recently released...

4 MIN READ

What Subscription Fatigue?! New Report Shows Subscription Increase for Newspapers

Despite the many industry and economy concerns, a new report has newspapers of all sizes seeing an increase in subscriptions.

7 MIN READ

Small Businesses Buying More Digital in 2023 While Print Stabilizing

The recent rise in business applications is one indicator that businesses and their spending are only going to grow.

6 MIN READ

Out of Context: How Content Shapes Reader Interaction With Ads

Relevant content has always helped ads, but a recent study has helped shine actionable light on the context that content can carry.

3 MIN READ

Digital Ad Spending To Continue Its Growth

Despite tech and advertising's tough third quarter, forecasts still have digital ad spend growing in 2022 and beyond.

4 MIN READ

Media Matters: Execs and In-House Counsel Reveal Who They Trust Most

A new report reveals where decision-makers are getting informed ... as well as their preferred types of content.

3 MIN READ

The Challenges of First-Party Data Capture and Strategy

A new report has revealed the indifference some marketers have about our cookieless future.

3 MIN READ

The Bright Future of Programmatic Advertising

New projections have programmatic ad spending increasing far faster than many could have expected.

4 MIN READ

The Time is Now: TikTok’s Increasing Prominence in News, Search, and More

Once it clicks that TikTok is about more than viral dances, you can better understand the possibilities that come with a billion active users.

3 MIN READ

Your Data or Your Dollars: Putting a Price on User Data and Consent

Researchers looking at cookie paywalls are offering a glimpse at how valuable user data may be in the future.

3 MIN READ

New Business A Boon for Ad Economy And Publishers

New data about the growth of "new business" should have publishers prepared for new business of their own.

2 MIN READ

Google Announces First-Party Solution For Publishers

With PAIR, publishers and advertisers would connect in clean rooms using only first-party data.

3 MIN READ

Reevaluating Open Rates and Email Marketing Success One Year After Apple’s Privacy Changes

It’s been just over a year since Apple implemented its much-discussed-about, much-fussed-about Mail Privacy Protection feature,

3 MIN READ

Data-Centric Optimism

A sneak peek at WAN-IFRA's annual report shows hurdles ahead, but "bullish" attitudes

3 MIN READ

CHANGING FACE OF SEARCH

Google Search is putting a focus on images and video. Will it be enough to compete with Search up-and-comers?

4 MIN READ

A Sales Rep’s Best Friend: Why Integrated Marketing Tools Are Crucial

If you work in ad sales and depend on your CRM, some tools are absolutely essential.

4 MIN READ

Mic Drop: How To Find Success With Your Own Magazine Podcast

My grandparents love to reminisce about the days before the television where everyone would attentively gather around the stereo ...

4 MIN READ

6 Ways to Capitalize on a Challenging Publishing Environment

Here's how you can improve your media business amid the challenges of a recession.

4 MIN READ

No More Cookies: How You’ll Be Able To Survive Without These Dying Tracking Tools

Back in olden days — when a publication was digital only in that its paper pages required dexterous digits to turn them

7 MIN READ

These 5 Publications Are Doing Instagram Right

Instagram, a photo-and-video-sharing platform, doesn’t initially seem like the best place for a magazine to thrive.

5 MIN READ

Let’s Get Digital! Why Now is the Best Time To Embrace the Shift

The last few years have seen media consumers rely even more heavily than usual on phones, tablets, and practically any screen they can get their hands on to access content.

5 MIN READ

What Do Apple’s Latest Privacy Measures Mean For Publishers?

Who wants to exist in a world without cookies? Apple, apparently. With its recent release of iOS 14 for iPhone and impending release of macOS Big Sur for desktop devices,

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