Marketers will forever be asked to do more with less — less time, less resources, less direction, etc.
In fact, according to a new PhotoShelter survey, 89% say content demand has gone up in the last year, 78% say budget allocation is a concern, and nearly half (47%) struggle to differentiate their brand from the competition.
(Source: PhotoShelter)
“The majority of responses point to an overall desire for process improvements to cut down on busy work to focus on higher ROI tasks,” says the research whitepaper. “64% of marketing leaders say that friction in their team’s workflow negatively impacts revenue-driving functions.”
The solution, as you may have guessed, is AI.
As I’ve dramatically waited until now to reveal, the PhotoShelter paper is titled “How AI is Reshaping Marketing For CMOs,” and it dives into some of the ways AI tools have helped the 62% who already use AI in their workflows. CMOs are more likely to use AI tools over individuals for task automation (66%), asset organization (40%), and visual content creation (27%), finding such benefits as saving time (77%), reducing expenses (51%), optimizing performance (51%), and increasing leads (51%).
“Overall, CMOs and upper management are further ahead on the AI curve and feel more positive about the possibilities AI offers,” the whitepaper says. “79% of CMOs whose teams do not use AI experience some kind of pain, including increased expenses, bandwidth constraints, campaign performance, [and] lead generation.”
PhotoShelter found that more than half (54%) of those surveyed also used a digital asset management (DAM) platform, which helped improve productivity (96%), improve efficiency (91%), improve work quality (87%), and decrease workload (74%).
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