42% of B2B marketers say that “targeting the right prospects at scale” is their top challenge, according to a recent study by Anteriad and Advertiser Perceptions.
“Findings from the Advertiser Perceptions study point to the variety of requirements that B2B marketers have in today’s complex market,” the press release says. “While ‘revenue’ is the top goal of marketers, it is closely followed by ‘lead generation,’ ‘lead conversion,’ and ‘brand awareness.’”
Other insights include 61% of respondents saying “insights related to my goals/KPIs” is their top need from marketing partners.
“This Advertiser Perception research reveals how important it is for B2B marketers to have a partner to help them hit their goals when faced with today’s challenges and complexity,” says Anteriad CMO Lynn Tornabene.
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