BrightEdge recently released what it called “new, unprecedented data and research” on AI-driven search experiences, showing the potential for AI chatbots beyond mere content generation.
Focusing on Perplexity and its “ask anything” engine, BrightEdge found that referrals to brand sites grew almost 40% month-over-month since January, providing what it says is the “first evidence that Perplexity is not used solely for generative content purposes, but also as a search engine that refers users to sites through citations.”
(Source: MediaPost)
BrightEdge found that 60% of Perplexity’s citations overlap with Google’s top 10 organic results, with Perplexity adding the “benefit of an AI-generated summary and conversation flow.” And with it, BrightEdge says, a “new pathway to optimization” for marketers.
“Optimizing emerging search platforms is essential for marketers because their impact will be seismic,” says Jim Yu, BrightEdge’s founder and executive chairman. “Just 1% of the global organic search market equates to approximately $1.2B in ad revenue per year. AI-first engines are steadily gaining ground and carving out their own areas of expertise, making it critical for the marketing community to master multiple search platforms. There is too much revenue at stake to get left behind.”
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