Insider Intelligence is forecasting U.S. digital ad spend to bounce back to double-digit growth next year, reaching north of $293 billion following a 2023 that will see only 7.8% growth to $263 billion.
(Source: Insider Intelligence)
“Growth certainly won’t go back to the 37.6% we saw in 2021,” Insider Intelligence writes in its recent forecast, “but it will increase steadily.”
It should come as no surprise that most of that digital ad revenue is expected to go the direction of The Triopoly, while, as Insider Intelligence says, “traditional media ad spend, comprising TV, radio, out-of-home, and print, will shrink this year as marketers move more online than ever.”
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