While certain analysts continue to talk about some game that’s taking place this Sunday, Morning Consult wanted to know what Americans are looking forward to most during the Super Bowl commercials.
56% of those surveyed said “funny advertisements” were their favorite type of campaign.
And fittingly, the candy that melts in mouths and not in knee-slapping hands — aka M&Ms — was the most popular brand advertising in this year’s Super Bowl, putting up a survey-high 78 net favorability rating.
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