Mark McCormick Publishing 8 MIN READ Tough Cookies: Google Is Keeping Cookies, So Now What? Now that Google has decided to keep the third-party cookie alive, what does that mean for publishers and advertisers moving forward? Publishing 4 MIN READ Ad Infinitum: The Ever-Increasing Role of AI In Advertising New estimates say that, in five year’s time, 94.1% of all ad spending for digital and analog media buys will be AI-enabled. Publishing 3 MIN READ Searching Elsewhere: The Getaway From Google And Shift To Social Media A new survey found that 1 in 4 use social media to search online, and 1 in 5 don’t feel the need to use search engines at all. Publishing 4 MIN READ Is The Public Ready For AI In The Newsroom? A digital news study has found that 52% of Americans are not currently comfortable with AI work overseen by humans in the newsroom. Publishing 7 MIN READ Part Of The Process: How The Public Perceives — And Prefers — AI In The Newsroom A new survey of news consumers shows a majority wanting a label or some disclosure for AI-produced news with human oversight. Publishing 3 MIN READ The Future Of AI, Today: Are The Highest AI Hopes Already A Reality? A new report is asking global marketers about current AI use and future AI hopes, revealing wishes that, for many, are already here. Publishing 3 MIN READ Abandonment Issues: How To Keep Consumers From Deserting Their Online Carts A recent survey found that extra costs and fees were the top reason online shoppers have abandoned their carts. Publishing 14 MIN READ Digital Ads in 2024: The Challenges of Transitioning Your Team to Digital The transition to digital sales can be quite the adjustment for some print ad salespeople, but with patience, dedication, and training, you can jumpstart your team Publishing 4 MIN READ Digital Transfer: Media Consumption Rising Worldwide (New Report) Total media usage rose 0.3% to 56.15 hours per week worldwide, and the forecast shows further expansion moving forward. Publishing 10 MIN READ Let Them Talk: The Best AI Tools For All Publishing Departments The power of AI didn’t magically appear with ChatGPT … but it sure feels that way sometimes, doesn’t it? Publishing 3 MIN READ Plan B2B: How Digital Initiatives For Customer Acquisition Are Just The Beginning Digital is clearly the way for B2B marketers, with top channels being social media (22%), digital advertising (16%), and email (13%). Publishing 3 MIN READ AI Obstacles: The Hurdles To Overcome For Implementing and Maximizing AI’s Potential Estimating and demonstrating AI's value is the primary obstacle in adopting the technology, but it's a conquerable hurdle. Publishing 5 MIN READ Renewed Interest: Publishers Increasing Focus On Subscriptions In Face Of Traffic, Ad Revenue & AI Challenges A recent survey of publishing executives found that most are increasing their focus on building subscription revenue. Publishing 3 MIN READ Wait And See: Publishers Punting On Cookie Deprecation Preparations (New Report) A recent survey of global publishers found that less than a third (32%) are actively preparing for a cookieless future. Publishing 3 MIN READ Make Room, Duopoly: Amazon Ad Spend Continues To Grow Amazon continues to climb into the upper echelon for digital-ad spend, positioning itself behind the Duopoly controlled by Google and Meta. Publishing 3 MIN READ Personal Best: Why Personalized Marketing With More Touchpoints Is Essential With most marketers believing it's harder to reach customers today than it was 5 years ago, personalized marketing is increasingly important. Publishing 3 MIN READ Yes, Facebook Is Down: Publishers Seeing Drastic Decline In Referrals New data is highlighting just how steep the decline of Facebook’s referral traffic has gotten for publishers. Publishing 3 MIN READ Audience Growth: The Ever-Expanding Benefits of Quality First-Party Data Marketers collecting first-party data report improved customer experience, customer retention, advertising ROI, and customer engagement. Publishing 3 MIN READ Failure Is Not An Option: Why Failed Payments Are Especially Harmful For Subscription Businesses Just because failed payments are considered an inevitable cost of doing online business doesn’t mean that they should be taken lightly. Publishing 3 MIN READ Streamlining With AI: Is Your Workflow Fully Optimized? Marketers are using AI tools in their workflows for task automation, asset organization, and content creation. Publishing 6 MIN READ Tech Support: The Latest In Legislation Designed To ‘Level Playing Field’ For Publishers And Big Tech Recent legislation could help the plight of the publisher and make Big Tech pay for its fair share of news content. Publishing 3 MIN READ Confidence Boost: How Data Strategies And AI Can Pave The Best Paths Forward The confidences marketers are currently feeling are built upon a solid data-strategy foundation and optimism in generative AI. Publishing 6 MIN READ Searching AI And Low: What Google’s AI Overviews Mean For Publishers Google's AI Overviews is changing Search as we know it, but as users experience this new convenience, publishers need to consider a response. Publishing 3 MIN READ Rising Costs: How AI & Automation Can Help With Cost Per Lead And More The cost per click is up $0.44 from last year while the cost per lead is up more than $13 to $66.69 this year. Publishing 3 MIN READ Marketers Believe AI Advances To Make Most Impact On Email Marketing Automation (New Report) Marketers say the most effective way to measure email marketing success is by the revenue generated, followed by ROI and engagement metrics. Publishing 2 MIN READ More AI The Merrier: Marketers Saving More With Multiple Uses Of AI The top three use-cases of generative AI for B2B marketers are creating recurring customers, automating documentation, and automating marketing. Publishing 4 MIN READ From Dailies To Digital: Online Overtaking Newspapers, TV For Local News A recent survey found almost half prefer news sites or social media for getting their local news and information, up from 37% in 2018. Publishing 3 MIN READ Making An AI Impression: Using AI More Likely To Garner Favorable View A recent survey of communications professionals found that they’re “more likely to have a favorable view of agencies and colleagues who incorporate AI into their work.” Publishing 3 MIN READ Exclusive Incentives: The Marketing Offers That Gen Z Can’t Refuse Exclusive offers made 56% of Gen Z — and 73% of Gen Z college students — feel more emotionally connected to brands. Publishing 3 MIN READ AI Growth Shows Continued Rises In Sales, Satisfaction, And Marketing Savings New research sees a 5.1% improvement in sales productivity, a 6.1% improvement in customer satisfaction, and a 7% drop in marketing costs. Publishing 3 MIN READ Opt-Out Observations: What Marketers Can Discover For Better Email Engagement Just as you can learn something about yourself based on your dislikes, marketers can learn a thing or two about their campaigns from discovering more about those who opt-out. Publishing 5 MIN READ Making Time: AI, Automation, And How SMBs Can Prioritize (And Optimize) Marketing Efforts Most small businesses spend less than an hour each day on marketing, highlighting the need for marketing software that create efficiencies. Publishing 3 MIN READ Sponsored Spending Slowdown: YoY Social Media Growth Down Slightly (New Forecast) Brands will spend $9.29 billion on social media sponsored content in 2025, but that 14.2% YoY growth will be down from 2024’s 16% growth. Publishing 3 MIN READ Brand Disconnect: How Companies and Customers Disagree On Personalization, AI, And More New findings show that 81% of brands say they have a “deep understanding of their customers,” while only 46% of customers agree. Publishing 3 MIN READ Feature Friendly: Why Marketers Ultimately Switch Software Almost half of the marketers who switched applications said new and better features were the reason they replaced their software. Publishing 3 MIN READ Personal Touch: How Marketers Are Turning To AI For Enhanced Personalization Most marketers believe AI could further improve predictive analytics of customer behavior and enhance dynamic content creation and optimization. Publishing 6 MIN READ Journalism in The Gen AI Era: The Help Newsrooms Get — And Want To Get — From AI Nearly three-quarters (73.8%) of news professionals surveyed by AP say they or their organization are using AI in some capacity. Publishing 3 MIN READ Missed Signals: Most Marketers Aren’t Collecting Customer-Journey Data (New Report) Only 75% say collecting real-time data about a customer journey is critical, while only 47% are even collecting the data. Publishing 3 MIN READ Stay of Cookie Execution: Google Postpones Cookie Deprecation Again The postponement into 2025 (or beyond?) marks just the latest delay since Google’s announced its phase-out plan for the third-party trackers. Publishing 3 MIN READ Seeing Is Believing: More Marketers Valuing Video In Campaigns (New Report) Not only are more marketers integrating images and videos into their content in 2024, but more believe video to be the most valuable creative asset. Publishing 3 MIN READ The Search Continues: AI’s Referrals To Brand Sites See Promising Growth New research shows Perplexity’s referrals grew almost 40% month-over-month since January, proving AI’s potential beyond just generating content. Publishing 3 MIN READ Data-Driven Decisions Seen As Difference-Maker As Marketers Face More Competition In 2024 92% of marketers rely on data to make decisions (up 11% from last year), and more than half say they’re prioritizing more personalized marketing experiences. Publishing 3 MIN READ Data Difficulties: Even With AI, Retailers Struggling To Connect Data Dots While most retailers are using generative AI for personalization, nearly half are struggling to make data accessible. Publishing 4 MIN READ Breaking The News: Google Removing News Links In Response To California’s CJPA As CA’s Senate waits to hear the California Journalism Preservation Act, Google has taken what some say is an undemocratic measure. Publishing 3 MIN READ Personalization Pays: How Marketers Leverage Perks For Better Consumer Data While more than half of consumers are frustrated when brands send irrelevant content and offers, 85% love when they get it right. Publishing 3 MIN READ Publishers Planning Ahead: Data Collection In A Cookieless Future A new study says 78% of publishers are taking a cookieless future seriously and investing in first-party data solutions. Publishing 3 MIN READ Advanced Strategies: AI Giving Marketers ‘Room For Growth’ In Customer Engagement As AI use becomes more ubiquitous, a new study has found that the top challenge facing marketers in terms of creativity and strategic engagement was having to focus on KPIs. Publishing 3 MIN READ Subscriber Strength: Digital Publishers Sees Immense Subscription Growth, Hope A new subscription report says that since 2020, digital publishing has seen a 536% increase in subscribers, with digital media and entertainment having a 124% increase of its own. Publishing 3 MIN READ AI Acquisition: Yahoo Enters AI Era With Purchase Of News App Artifact After worries that Artifact would be shuttering, the AI-driven personalized news feed might now be just the thing Yahoo needs. Publishing 3 MIN READ Trillion Dollar Tech: Gen AI Forecast To Be $1.3 Trillion Market By 2032 In addition to a trillion-dollar gen AI forecast, Bloomberg says the training and hardware markets will reach $470 billion and $640 billion, respectively. Publishing 3 MIN READ Retention ROI: How AI In Marketing Can Help Reprioritize Existing Customers With customer acquisition “anywhere between 5 to 25 times more expensive,” a new study says customer retention has more potential for ROI. Publishing 3 MIN READ Market’s Value: Online Shopping Journeys See Drop In Marketplace Origins (New Report) 40.4% will start shopping on a marketplace (down more than 11% from last year), while 29.7% start with a search engine (up almost 5%). Publishing 3 MIN READ Sunny Forecast: U.S. Ad Market Seeing Continued Growth Between continued signs of growth and revised forecasts for further expansion, the U.S. ad market is seeing bright days ahead. Publishing 3 MIN READ Stay Human: The ‘Human-Centric Skills’ All AI-Powered Companies Should Prioritize “As workers increasingly use gen AI to tackle more repetitive tasks,” a new study says, “the human-centric skills of critical thinking and decision making will become ever more important.” Publishing 7 MIN READ Finding Your Audience: Content Strategies For 2024 And Beyond It takes more than a trending AI prompt for publishers to make amazing SEO-friendly content and engaging social-media-tested content. Publishing 3 MIN READ Solid Investment: Data Spend To Reach $27b In 2024 & Exceed $33b By 2027 With data-driven ad spend projected to hit $270 billion in the U.S. this year, investments in data services and data technology are as important as ever. Publishing 3 MIN READ Programmatic Progress: Programmatic Ad Spend Forecast To Grow 3x As Fast As Nonprogrammatic The increase in programmatic ad spend will add up to more than 9 of every 10 digital display ad dollars being spent programmatically in 2024, Publishing 3 MIN READ Audience Strategies: Getting The Marketing-Most Out Of AI And Automation A new survey has the most effective AI applications in marketing automation as audience targeting, analytics & reporting, and email marketing. Publishing 4 MIN READ On The Record: AI And Its Newsroom Potential A handful of Pulitzer Prize nominees disclosed their AI use, but you don’t have to take home a medal to win with this technology. Publishing 3 MIN READ Preparation Plans: More Marketers Investing in Cookie Alternatives A new report says the average advertiser invested more in cookie alternatives in Q4 2023 and increased their cookie alternative SOV by 9%. Publishing 3 MIN READ Media Spending Projected To Grow In 2024 (New Report) Though global advertising and marketing spend saw decelerated growth last year, PQ Media projects total media spending to grow 7.7% in 2024. Publishing 3 MIN READ Advertising Diversity Took ‘Step Backwards’ Despite Being ‘Proven Growth Driver’ (New Report) The advertising and marketing industry saw a hit in diversity in 2023, falling from 32.3% in 2022 to 30.8% amongst the ANA's member companies … and even further when those numbers are compared to the larger population. Publishing 3 MIN READ For A Special Occasion: The Secrets of Occasion-Based Marketing Any occasion can be a special one for incorporating occasion-based marketing and a sense of meaningful urgency into a campaign. Publishing 6 MIN READ Know Your Audience: Reconsidering The Metrics In Digital Publishing A healthy publication should constantly consider and reconsider who its audience is, for the sake of both its front-facing offerings and its behind-the-scenes efforts. Are your metrics actually helping? Publishing 3 MIN READ Lights, Camera, AI-Action: How Marketers Are Embracing AI For Video More than 62% of marketers in video production say they’re leveraging generative AI to “support creative development.” Publishing 3 MIN READ Visitors Welcome: Paid Search Outperforming Paid Social As the cost-per-visit increases, marketers are looking at the visitor-intent and lower bounce rates of paid search over paid social. Publishing 3 MIN READ Driven By Data: Solving B2B Problems With Management Software When it comes to using data to improve discoverability, almost half of B2B decision-makers say siloed data is the biggest challenge with their current ecommerce platform. Publishing 6 MIN READ Open(AI) and Shut Cases? NYT, Musk, And The Latest In OpenAI Legal News OpenAI is always in the news, but the last few days have seen some major headlines made over matters beyond mere artificial intelligence capabilities. Publishing 3 MIN READ An Offer They Can’t Refuse: How Incentives Can Make And Break Brand Loyalty Of the many enticements that would lead consumers to buy from a beloved brand’s competitor, 70% could be swayed with a 20%-off coupon. Publishing 3 MIN READ Safe Ad Spaces: Consumers More Trusting Of Brands Around Appropriate Content When brands advertise near inappropriate content, 70% of consumers say they trust the brands less and 51% are likely to stop using the products or services. Publishing 3 MIN READ Leap Forward: Harnessing The Gift Of Extra Time With Generative AI Generative AI tools have the ability to essentially give you more than just an extra day every year. What will you do with the extra time? Publishing 3 MIN READ Speaking From Experience: How Experience-Based Benefits Can Create Loyal Consumers Money-savings isn't everything. 42% of consumers are interested in an extended return policy as an experience-based reward from brands and their loyalty programs. Publishing 3 MIN READ Retail Therapy: As Retail Media Advertising Grows, Marketers Must Prioritize Metrics (New Report) Most marketers say limitations in analytics and reporting are a critical challenge limiting their spending in retail media. Publishing 4 MIN READ Act Locally: Illinois Joins Those Proposing Journalism Preservation Act Like California's legislation, Illinois's proposal calls for tech companies to pay a usage fee to local news organizations for their work. Publishing 3 MIN READ Beyond Cookies: First-Party Data, Zero-Party Data, And Consumer Comforts & Concerns Almost a third of consumers are likely to decline non-essential cookies when given the option. How does that affect first-party data strategies as we look beyond cookies? Publishing 3 MIN READ Direct Hit: A Decade of Programmatic Direct Growth And Its Potential Moving Forward As open exchange continues to shrink and we edge closer to a cookieless future, programmatic direct remains the more popular programmatic advertising transaction method. Publishing 3 MIN READ Spend Trend: Retail Media Ad Spend Growing Faster Than Search and Social (New Report) Retail media ad spend is forecast to grow faster than search and social, making up more than 20% of total ad spending in the U.S. by 2027. Publishing 3 MIN READ Human Touch: How Brands Should Address AI Within Customer Experience (New Report) As a new study finds a majority of customers concerned whether their data, privacy, and identity are being protected with brands’ use of AI, reassurance and transparency is more vital than ever. Publishing 3 MIN READ Spending Spree: AI Spend To Reach $150b By 2027, Become “Lead Motivator of Innovation” What had been less than $20 billion in enterprise spending on AI last year will double in 2024 and exceed $150 billion by 2027. Publishing 3 MIN READ Ad Placement, Yield, And Access To Consumer Data Lead Publisher Concerns For 2024 Those on both the sell-side and buy-side say their biggest media challenge is ads delivering alongside risky content. Publishing 4 MIN READ Getting The Message: Audiences Remain Engaged By Email Marketing (New Reports) Two recent studies about the overall consumer experience are putting a spotlight on how email marketing is still as important as ever. Publishing 3 MIN READ Keep It Coming: More Marketers Utilizing AI To Meet Ever-Growing Content Needs (New Report) A recent survey of marketers found 85% facing increasing pressure to produce more content more rapidly, so it’s no surprise 69% believe AI can help their companies expand to new markets. Publishing 4 MIN READ And The Crowd Goes Wild! What Advertisers Should Know About Modern Sports Fans As the sports world continues to go digital, it's important that marketers and advertisers keep up with what sports fans want. Publishing 3 MIN READ Attention, Please! New Marketing Study Highlights Importance of These Three Attention-Scoring Signals Digital media marketers are divided about how best to harness and measure attention, but a new study shows three key categories vital for calculating a proper attention score. Publishing 4 MIN READ AI Assistance: How Consumers Want To Incorporate AI Into Their Shopping 86% of consumers who hadn’t used AI yet want it to help them research products, 82% want service to resolve issues, and 79% want deals and promotions. Publishing 3 MIN READ Growth Gains: Worldwide Ad Spending To Grow Faster In 2024 New projections have worldwide spending in digital, traditional & total media ad spending all growing faster in 2024 than they did last year. Publishing 4 MIN READ Bridging B2C Priorities: How Far Apart Are Brands and Consumers? From personalization to customized services, B2C marketers and consumers often prioritize different aspects of the shopping experience. Publishing 5 MIN READ AI, Revenue Streams, And Breaking Big Tech Dependence: Reuters Institute’s Publishing Predictions For 2024 Almost half of the media leaders surveyed by Reuters Institute said they were confident about journalism’s prospects in 2024. Publishing 3 MIN READ Up For A Chat: Advertising Industry Tops List of ChatGPT Users 39% of advertising professionals use the generative AI chatbot on the job, according to a recent survey. Publishing 3 MIN READ And One To Grow On: Advertising Market Expanded In 2023 (New Report) Good news! 2023 ended with a 0.5% overall YoY gain in advertising spend following 9 months of consecutive expansion. Publishing 3 MIN READ Moving Target: Many Consumers Still Wary Of Sharing Email (New Survey) As cookies are phased out, 48% of consumers are against sharing their email for more targeted ads, and 59% believe targeting a user group of anonymized individuals is safer than one-to-one targeting. Publishing 3 MIN READ No Tough Customers: AI Helping Most Marketers Figure Out Preferences, Behavior 86% of marketers are using AI, with 99% of those saying it’s improved their understanding of customer preferences & behavior. Publishing 3 MIN READ Publisher Tips To Take Advantage of Programmatic Advertising’s Bright Future The future of programmatic advertising is promising for publishers, with an expected annual compound growth rate of 12.5% through 2030. Publishing 3 MIN READ Inbox Intrusion? How To Perfect Personalization In Your Email Marketing Creepy doesn't work in marketing. Know what data to seek out and prioritize so your email marketing personalization hits a happy balance. Publishing 3 MIN READ Growth Opportunities: Publishers Focusing On Digital Subscriptions In 2024 (New Report) Heading into the new year, 74% of publishers say that digital subscriptions are going to be an area of focus, 34% expect advertising to grow revenue & 29% expect revenue from sponsored content. Publishing 4 MIN READ Advertiser Optimism: Performance-Driven Paid Media & Measurement Top Priorities The most critical advertising investments are performance-driven paid media (61%), measurement & attribution (50%) and brand advertising (47%). Publishing 3 MIN READ Strategy Support: How Marketers Are Getting The Most Out Of AI Most marketers are using AI in their marketing strategies, with success seen in customer service as well as marketing ROI. Publishing 3 MIN READ Marketers Optimistic Despite 2024 Economy Concerns (New Report) Hopes are high for 2024, with 61% of marketers expecting business to improve and 41% expecting a bigger marketing budget than last year. Publishing 3 MIN READ Brand’s New Year: The Importance of Building The Brand in 2024 With many marketers seeing a budget increase this year, businesses are putting a priority on maintaining and building their brands in 2024. Publishing 9 MIN READ NYT vs. OpenAI: Is It A Winner-Changes-All Battle? With OpenAI pushing back and saying the New York Times’ recent lawsuit is “without merit,” we could be in for a long, ramification-heavy battle between titans. Publishing 3 MIN READ Social Spending: Ad Prices, ROI Lifting Off On LinkedIn Ad prices may be rising on LinkedIn as its annual ad revenue grows an additional 14.1% this year, but so too is marketers’ ROI. Publishing 9 MIN READ Publishing Paradise: What Would An Ad-Free Facebook Look Like? Meta is offering an ad-free option for Facebook users in the EU, and a similar subscription model would be plenty promising for U.S. publishers. Marketing 3 MIN READ Outside The Inbox: Marketing Performance Better With Multi-Channel Campaigns (New Study) 44% more brands used at least two channels in their marketing campaigns, with the largest channel combination being email combined with push. Marketing 3 MIN READ Setting The Tone: How To Combat The Time-Consuming Part of Rewriting A recent study of marketing professionals found that 44% said rewriting copy to improve tone was the most time-consuming part of the copy process. Marketing 4 MIN READ It Ain't Over 'Till It's Over? For 84% of B2B Deals, That's Before First Contact This stark fact — a reality most marketers are already plenty familiar with — ominously opens 6sense’s press release Marketing 4 MIN READ Captive Audience: The Larger Costs of Ad-Blocking Ad-blocking will cost publishers $54 billion in lost advertising revenue next year, according to new data released by eyeo. Marketing 4 MIN READ Programmatic Potential: The Importance Of High-Quality Data In Programmatic Advertising When the Association of National Advertisers released its initial study on programmatic advertising this summer, a huge takeaway was the billions wasted on clickbait sites. Marketing 4 MIN READ Holiday Havoc: Brands Wasting $600+ Million in Seasonal Ad Spending (New Report) One week until the big day … and if it feels like we’re entering our third month of holiday ads, well, you’re not alone. Marketing 4 MIN READ Sign Of The Times: NYT Hires Editorial Director Of AI Initiatives As the hand-wringing around AI and its place in the newsroom continues, The New York Times is taking a giant leap forward with the announcement of its first editorial director of Artificial Intelligence Initiatives. Marketing 4 MIN READ U.S. Retail Media Ad Spending To Double By 2027 (New Report) We may be in the midst of the busy retail season, but Insider Intelligence’s new media ad spend forecast is hardly a result of seasonal bias. Marketing 4 MIN READ Cookie Contrasts: Confidence In Preparedness Differs Within Organizations (New Report) The soon-to-be-cookieless world is something the Magazine Manager blog (and our Mirabel Technologies’ products) have long been trying to prepare businesses... Marketing 4 MIN READ Email Impact: The Power of Email Marketing in Multi-Channel Strategies Email marketing continues to be the cornerstone for successful marketing, showing positive ROI in difficult, cost-cutting times and no matter what size the business. Marketing 4 MIN READ AI Evaluations: The Lessons Readers Are Telling Publishers ChatGPT turned a whole 1 year old last week, and proud parent OpenAI rounded out that inaugural year in the spotlight with enough boardroom drama to fast-track a Netflix series. Marketing 4 MIN READ From Top To Bottom: Affiliate Marketing And Its Full Funnel Potential So says Gen3 Marketing in its latest research, “High Performance and High Demand,” which it deems the industry’s “first multi-perspective channel research study... Marketing 4 MIN READ Rising To The Challenge: B2B Buyers And Their Technological Pain Points Pain points are a common consideration in marketing, used to identify a customer’s potential problems while sprinkling empathy to the marketers’ prospective pitch. Marketing 4 MIN READ The Data Downside: What Happens When Data Is Off The Magazine Manager blog has continuously beaten the data drum, extolling its power when the data is high-quality and highlighting its vital importance when the data is first-party. Marketing 4 MIN READ Paying Their Dues: Google Agrees To Pay Canadian Publishers For Content Well, as good as $70+ million a year does sound, it’s as much the thought that Google is even willing to pay for news that’s making publishers worldwide particularly jolly. Marketing 4 MIN READ Inactive Duties: What Every Marketer Should Do As Google Deletes Inactive Accounts Besides being National Eat a Red Apple Day and National Bartender Day, tomorrow is also the day Google has been warning us about: marketers know it as “Inactive Gmail Account Day.” Marketing 4 MIN READ Cancel Culture: More Consumers Would Subscribe If Canceling Was Easier (New Report) A few weeks ago, the Magazine Manager blog highlighted a study by Toolkits and National Research Group that showed consumers growing trust in brand-published content over content from traditional media organizations. Marketing 4 MIN READ Tech Surge: B2B Martech Spending To Continue Rising (New Report) Last week, I wrote about the martech market, with estimates putting its worth at nearly $670 billion globally, accounting for 30% of marketing budgets. Marketing 4 MIN READ Retention Strategy: SMBs Can Do More To Nurture Holiday Shoppers (New Report) Hoping your SMB finds some Cyber Monday success today? Don’t forget to follow-up with those new customers! Marketing 4 MIN READ Programmatic Advertising 101: A Beginner's Guide for Advertising Sales Reps (Part II) In publishing, the addition of digital advertising has opened a new world of revenue opportunities as well as many challenges. Marketing 4 MIN READ Chief Concerns: Bridging The Marketing Gaps Between CEOs and CMOs To help you prep for those family disagreements bound to bubble up at the table on Thursday, allow me to share some news that will let you practice your debate (and deep-breathing) skills around the watercooler today. Marketing 4 MIN READ Martech Making Up More Of Marketing Budgets, Worth $669B Worldwide It’s not just your imagination — the martech market is in fact growing and improving at an incredible rate. Marketing 4 MIN READ Programmatic Advertising 101: A Beginner's Guide for Advertising Sales Reps (Part I) For reps who might have only sold traditional print advertising or even newsletter advertising, programmatic ad sales can seem daunting. Marketing 4 MIN READ New Study Estimates How Many Billions Google & Meta Owe Publishers For some reason, that’s the first measurement I thought of when I read the recent study of what Google and Facebook might owe U.S. publishers for their content. Marketing 4 MIN READ Under The Influence: Influencer Marketing Benefits Sales, Branding, And More You’d expect your favorite blogging influencer to write about how revolutionary influencer marketing is. Marketing 4 MIN READ Enormous Ad Spend: E-Retail Now The “Fastest Growing Media Channel” (New Report) Halloween candy leftovers are still around, but in stores and online, it’s clear what season we’re in. Marketing 4 MIN READ Quality Control: The Power of High-Quality Data In Challenging Times Market disruptors like AI, increased costs, and skill shortages are affecting businesses across all industries, and according to a new study experian... Marketing 4 MIN READ Primed For Growth: Amazon Continues To Bite Into The Duopoly’s Ad Share The last time we looked extensively at the double-headed beast that controls so much digital advertising — late last year, when Google and Meta’s combined share of the market was at a massive albeit slightly reduced... Marketing 4 MIN READ The Search Continues: Knowing Your Audience In the Age of AI Much like that old hair-club commercial in which the spokesperson spread the word both as the company president as well as a client, we post helpful media and marketing blogs both for your sake and our own. Marketing 4 MIN READ Talk of the Town: How to Use Events As a Supplemental Revenue Source McKinsey had already shared its findings on generative AI, automation, and the workplace of tomorrow. But a new episode of The Future of Asia Podcast put certain numbers in a perspective I hadn’t considered. Marketing 4 MIN READ Risky Business: Should Publishers Preemptively Offer More Consent Choices? Two out of three digital publishers in the United States don’t offer their consumers consent choices, according to a new report from Compliant and Peer39. Marketing 4 MIN READ More Marketing Agencies Using Hybrid Billing Models (New Report) Last week, the Magazine Manager blog wrote about the uncertainty around current media agency models. Now, a new WordStream report is looking closer at the cost of these agencies. Marketing 4 MIN READ Global Search Revenue To Grow 12.9% Next Year (New Report) 2024 will see an upswing in global search revenue growth, to 12.9% growth from this year’s 8.4% growth, but will decelerate annually from there, according to forecasts from New Street Research. Publishing 4 MIN READ 8 Marketing Skills Every Publisher Can Perfect to Beat Facebook and Google Publishers are natural storytellers with a keen eye for graphic elegance. But if there’s one more thing we know about you, publishers... Publishing 4 MIN READ More Marketers Optimistic About Economy, Integrating AI To Improve ROI (New Report) The Fall edition of The CMO Survey, a study of hundreds of marketing leaders about “the future of markets, track marketing excellence.. Publishing 4 MIN READ Agency Uncertainty: Is The Current Media Agency Model Working? Most marketers feel their current media agency model either needs to improve or is unfit for the future, according to a new study by the World Federation of Advertisers (WFA) and MediaSense. Publishing 4 MIN READ More Than Three-Quarters Of Newsrooms Using AI In ‘News Value Chain’ (New Report) Earlier this summer, when Google gave The New York Times a sneak preview of its news-story-generating AI product, the presentation went over like a lead balloon. Publishing 4 MIN READ It’s Who You Know: The Growing Importance of First-Party Data As preparation continues for a cookieless future, a new study is showing that more than 40% of marketers are using first-party data and other proprietary identifiers in their media-seller transactions. Publishing 4 MIN READ As Demand For Marketing Content Grows, Early Gen AI Adopters Exceeding Expectations Great content generates powerful business results — and marketing leaders know it. Publishing 4 MIN READ Retail Reigns Supreme In Digital Ad Spending (New Report)) Though digital ad spend has, what Insider Intelligence says, “entered a new phase of slower growth,” retail’s share of digital ad spending continues to look... Publishing 4 MIN READ Email Marketing Trusted More By Marketers ... Especially In Difficult Times (New Report) For B2B and B2C marketers alike, email marketing remains the top focus, with more increasing their budget for email marketing than in any other direct marketing channel. Publishing 4 MIN READ New Study Links Subscription Rates To Cost of Living More than a fifth (21%) of Americans pay for their online news, compared to an average of 17% worldwide. Publishing 4 MIN READ Conquering All Media: The Best Ad Sales Software In Every Industry Discover the ad sales software that's perfect for the industry you work in. Publishing 5 MIN READ Like ‘AI’ Good Neighbor: Most Local Marketers Using AI The Magazine Manager blog has written extensively about AI, including about how most SMBs are willing to pay for access to it and other automation tools. Publishing 5 MIN READ Email Marketing Remains A Priority Despite Budget Cuts (New Study) Working with less usually means a reliance on what you know best. So it should be no surprise that, with recent widespread reductions in marketing budgets,... Publishing 5 MIN READ X Marks The Drop: Ad Spending Share Down 60% YoY We knew The Elon Era was going to be rough, but almost a year into his reign, the social platform formerly known... Publishing 5 MIN READ Getting With The Program: Programmatic Advertising In A Cookieless World At some point, the necessity of having a cookie alternative will hit advertisers of all industries. Publishing 5 MIN READ Press Play: Why Publishers Need a Video Content Strategy in 2023 Are you someone who prefers the movie over the book, turns to step-by-step cooking tutorials when brainstorming your next meal, or enjoys the vlog content of trending celebrities? Publishing 5 MIN READ Press Play: Why Publishers Need a Video Content Strategy in 2023 Are you someone who prefers the movie over the book, turns to step-by-step cooking tutorials when brainstorming your next meal, or enjoys the vlog content of trending celebrities? Publishing 5 MIN READ Mailbox Marketing: Direct Mail Is A $40b/Year ‘Performance Marketing Channel,’ Says Post Office In a world where weather could hypothetically delay the marketing and advertising efforts of online, television, email, and other electrical-based strategies,.. Publishing 5 MIN READ Advertising And Marketing Spend On Instagram To Continue Growth (New Reports) On the heels of their trillion-dollar forecast for global ad spending, the World Advertising Research Center is predicting Instagram... Publishing 5 MIN READ Subscriptions See Boost When Audiences Are Involved With Engaged Journalism (New Study) It’s not just lip service to say that successful publishers listen to their audiences. That input can obviously lead to a better overall product... Publishing 5 MIN READ Buying Power: How AI Improves Shopping A new study by UserTesting is looking at what American consumers think of AI, the roles it might play in retail, and, ultimately, their personal data preferences. Publishing 5 MIN READ New Survey Shows Integrated CRM More Important Now Than Ever 57% of respondents to a recent survey say the CRM is more important for achieving sales and marketing goals compared to just five years ago. Publishing 5 MIN READ Strong Subscribers: Gen Zers and Millennials ‘Willing To Sign Up For Just About Anything’ (New Report) SurveyMonkey released its “State of Retail Report,” and amongst the variety of retail intel about the ever-increasing importance... Publishing 5 MIN READ For All The World To See: Travel Industry Leads In Digital Ad Spend Growth As ad growth continues to rise in the coming years, knowing where that growth is coming from will be essential. Publishing 5 MIN READ Consumers And Marketers Disagree On Preferred Ad Platforms (New Report) As consumers, we all probably have a preferred ad platform that consistently serves us relevant ads. Publishing 5 MIN READ Protecting The Brand: Would You Pay a Premium For Safe Placement? For as long as content and advertising have coexisted, marketers have worried about placement and brand safety. Publishing 5 MIN READ Sales Ads Get Most Attention, Purchases (New Report) Earlier this week, the Magazine Manager blog focused on influencer marketing and how spend is predicted to grow three times faster than social media advertising spend. Publishing 5 MIN READ Updated Forecast Predicts More U.S. Ad Growth in ’23 and ’24 Known for its advertising outlooks, Magna is revising its forecasts for U.S. ad growth in 2023 and 2024 following improvements in the economy. Publishing 5 MIN READ Influencer Marketing Growing Faster Than Social Media (New Report) Spending on influencer marketing in the United States is predicted to grow more than three times faster than social media this year... Publishing 5 MIN READ Media Organizations Create Principles For Governing AI Bryce Hall, a McKinsey associate partner, recently shared an analogy he heard from a business leader about generative AI... Publishing 5 MIN READ Short and Sweet: Study Confirms The Power of Concise Emails It’s always nice when Harvard backs up some fundamental tenet that journalists and marketers had long believed. Publishing 5 MIN READ Opting In: Gen Z More Likely To Opt In To Tracking Than Older Generations Tinuiti recently released its From A to Gen Z research, highlighting exactly how Gen Zers are discovering and shopping for products. Publishing 5 MIN READ Streaming Success: Email Marketing Helping Peacock Overcome Churn Trends The Magazine Manager blog doesn’t normally dive too deep into the streaming world, but a recent Marketing Brew article shared something too fascinating to ignore. Publishing 5 MIN READ AI In A Day’s Work: How Marketers Are Embracing (And Worrying About) AI Two recently released surveys are looking at AI in marketing, with both seeking to get a better grasp on how fearful marketers might be for their jobs. Publishing 5 MIN READ Advertiser Associations Set New Diverse Media Investment Guidelines Last week, the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) released new guidelines... Publishing 5 MIN READ Played-Out Playbook: Advertisers Relying On Same Strategies The Last 5 Years Five long years ago, back when the Philadelphia Eagles were preparing to defend their Super Bowl championship... Publishing 5 MIN READ Programming Prompts Lead ChatGPT Uses; Overall OpenAI Traffic Down (New Report) A report released last week by SparkToro and Datos found that OpenAI traffic has declined almost 30% since May. Publishing 5 MIN READ New Growth Marketing Report: 'Now Is Not The Time To Cut Back On Your Marketing Efforts' Growth marketing, according to Dept’s newest report, isn’t exactly seeing growth. Publishing 5 MIN READ Cost of Doing Business: How Much Does An Ad Agency Cost? Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending topic under the sun... Publishing 5 MIN READ Billboards, Food/Drink Continue To Dominate Programmatic OOH Spending Place Exchange recently released its Programmatic OOH Trends report, which compared OOH spending from H1 2023...” Publishing 5 MIN READ JULY SAW HIGHEST U.S. AD SPENDING GAIN IN OVER A YEAR (NEW REPORT) Earlier this week, Magazine Manager looked ahead at global advertising spend.. Publishing 5 MIN READ Trillion in ’24: Global Ad Spend To Enter Four Comma Club It’s probably more than just the extra Leap Day that will push it over this threshold, but according to the World Advertising Research Center,.. Publishing 5 MIN READ Marketers Increasing Performance Budgets, Decreasing Social Media Budgets (New Report) A recent Wunderkind survey, released in a report entitled The 2023 CMO State of the Union... Publishing 5 MIN READ Commercial Break: TikTok Bringing Ads To Search Results Last week, TikTok announced its Search Ads Toggle, which lets advertisers serve ads that will appear in user feeds alongside organic search results. Publishing 5 MIN READ AI For All Sizes: 70% of SMB Marketers Willing To Pay For AI & Automation Platform While only 26% of small-business marketers are currently using AI or automation,.. Publishing 5 MIN READ Clean Delivery: What Marketers Need To Know About Email Deliverability When it comes to knowledge about email deliverability, not-knowing seems to be the only thing everyone knows. Publishing 5 MIN READ Meta’s Ad Revenue Share ‘Out Of Step’ With Time Spent On Platforms, New Report Says Meta appeared to be in the right place at the right time when it launched Threads, but the shine wore off for many of the record-breaking number of users who initially signed up. Publishing 5 MIN READ 30 By ’30: AI and Automation Could Make Up 30% of Hours Currently Worked By 2030 Following up on its own look at AI’s economic potential — an annual range it estimated as somewhere between $2.6 trillion to $4.4 trillion... Publishing 5 MIN READ Thanks For The Tip: Journalists Opening More PR Emails Almost half (49.14%) of PR email pitches were opened by journalists during Q2 2023, a full-percentage increase from Q1 2023 and a 10% YoY increase from 2022’s open rate. Publishing 5 MIN READ Generative AI ‘Packs The Most Punch’ For Marketing, Sales, And IT As we close in on a full year of ChatGPT, it’s safe to say that almost all of us are now aware of generative AI and its capabilities. Publishing 5 MIN READ Email Marketing Showing Big ROI For SMBs (New Report) Email marketing continues to be effective for SMB marketers,.. Publishing 5 MIN READ Publisher Priorities: Economy, Cookies, and Attention Metrics Emodo recently released the latest in its Voice of the Publisher series, Publishing 5 MIN READ The Benefits Of Automation: From Top Targets To Bottom Lines 87% of advertising professionals believe automation can make their companies more profitable, while 83% said it can make them more productive. Publishing 5 MIN READ Drawing A Blank: Most Americans Can’t Remember Yesterday’s Ads 4We all have a favorite commercial (or, just as likely, a despised commercial we love to hate). Publishing 5 MIN READ ‘Targeting The Right Prospects At Scale’ Top Challenge For B2B Marketers 42% of B2B marketers say that “targeting the right prospects at scale” is their top challenge, according to a recent study by Anteriad and Advertiser Perceptions. Publishing 5 MIN READ Advertisers Optimistic, But Need Help (New Report) Advertisers are optimistic about their economic future, with three in five planning on spending more in 2023. Publishing 5 MIN READ Inbox AI: How Email Marketers Are Using Artificial Intelligence Yesterday, I wrote about AI use in PR. Today, the AI focus is on email marketing. Publishing 5 MIN READ Quite The Pair: AI In PR, And What Further Education Could Produce Prowly recently released The State of PR Technology 2023, an overview of both PR practices, trends, challenges, and general states-of-mind... Publishing 5 MIN READ Keeping Up With The Customers: What Are The Most Effective Channels For Customer Retention? Email marketing has long been touted as the most effective channel for marketers... Publishing 5 MIN READ Ads Require ‘More Creativity And Nuance’ (New Report) If you’ve ever sought out online marketing advice — or even just searched for the term “online marketing... Publishing 5 MIN READ Fair Trade: Consumers More Willing To Share Info For Incentives More than 11,000 global consumers were surveyed by Airship for their recent report, The Mobile Consumer 2023.. Publishing 5 MIN READ Study Says Revenue Marketing Key For Performance, 'Productive Culture' In its 6th year of compiling revenue-marketing insights, Demand Spring has seen steady growth in familiarity and understanding of the term. Publishing 5 MIN READ Marketers Increasing Their CTV/OTT Advertising Spend (New Survey) Almost two-thirds of agency and brand marketers (65%) who’ve used CTV/OTT advertising in the last few years are increasing their spend in those media this year. Publishing 5 MIN READ Organic Search Driving More Than One-Third of Web Traffic (New Report) More than a third (36%) of all website traffic was driven by organic search, according to recent research of six key industries. Publishing 5 MIN READ Consumers Want More Videos From Brands Video-lovers in the ’80s made it known they wanted their MTV, and consumers today also want more videos, according to findings by Idomoo. Publishing 5 MIN READ AI Could Make $4.4 Trillion Annual Impact on Global Economy (New Report) I recently wrote about technology officers prioritizing AI in their budgets, which feels like a pretty large step toward broader acceptance. Publishing 5 MIN READ Reader Regularity Makes Biggest Impact On Subscriptions, Revenue (New Report) It’s not often that a publishing study seems to flip all established logic. And yet, here we are, with a better way of measuring a news site’s success. Publishing 5 MIN READ X Factor: How Elon Musk’s Ambitions for Twitter and An “Everything App” Might Affect Publishers (July 2023 Update) Following Twitter’s announcement that it’ll now be known as X, we revisit our blog about what X could become, originally published on 10/31/22 Publishing 5 MIN READ Marketers Need Unified Measurement Solution For Better Comprehension, New Report Suggests Most marketers are expecting their budgets to grow in 2023, even if only half are confident in their ROI metrics. Publishing 5 MIN READ All Dolled Up: Audiences Ready For Barbie (and Brands) Whether you love summer blockbusters or industrial-strength air conditioning, there’s no place like a movie theater this time of year. Publishing 5 MIN READ Good News, Bot News: Google Testing AI Tool That Writes News Stories No sooner had I broken down all the AI tools that publishers could ever want last week than Google went and showed off its own game-changing AI tool... Publishing 5 MIN READ Will Threads Recover Enough Active Users To Maintain Hype Momentum? If you were one of the first 100 million people who signed up for Threads in its record-breaking first few days earlier this month... Publishing 5 MIN READ Location, Location, Location! Why Marketers Are Using Geo-Targeting A few weeks ago, our Marketing Manager blog took a closer look at mobile marketing and what businesses should do to better incorporate the marketer’s dream machine: the cell phone! Publishing 5 MIN READ California's ‘Journalism Usage Fee’ Bill Put On Hold Until 2024 Last week, the California Journalism Competition and Preservation Act, which would require Google, Facebook, and other Big... Publishing 5 MIN READ Inconvenient Truth In Advertising: How Ads Can Be Better For The Environment There’s an advertising agency that will no doubt adopt that slogan soon enough (if it isn’t being used already), but there may actually be some larger truth.. Publishing 5 MIN READ AI Priorities: Technology Officers Focusing Their Spend on AI The recent results of CNBC’s latest Technology Executive Council study are showing just how important AI is to those in the know.. Publishing 5 MIN READ Retention Plans: How Keeping Customers Is The Secret To A ‘Competitive Edge’ OneSignal has released its State of Customer Messaging in 2023 report, a survey of more than a thousand marketers... Publishing 5 MIN READ Media Ad Revenue To Grow to $842b in 2023 (New Forecast) MAGNA’s update to its Global Ad Forecast is predicting a 4.6% growth in media advertising revenues this year, reaching $842 billion (up from $805 billion in 2022). Publishing 5 MIN READ B2B Marketers Prefer Digital Marketing For Building Their Brands (New Report) As part of its recent Language of Effectiveness survey, London’s Marketing Week (with support from London’s Kantar) interviewed 1,300 marketers... Publishing 7 MIN READ What Publishers Are Prioritizing To Expand Their Audiences in 2023 Amid growing traffic concerns, a new report on publishing trends points to AI, video, and even newsletters as ways to better develop audiences in the coming year. Publishing 6 MIN READ So Happy Together: The Must-Have Integrations Your CRM Needs Here are the must-have CRM integrations that you need. Publishing 6 MIN READ The Way The Cookie Crumbles: Google Announces First Steps in Finally Disabling Third-Party Cookies Google has announced plans to disable third-party cookies for 1% of Chrome users and migrate those users to Privacy Sandbox starting early next year. Publishing 6 MIN READ How Publishers Can Take Full Advantage of Their CRM A media CRM can help publishing teams in ways far beyond ad sales Publishing 6 MIN READ 6 Ways to Perfect Your Territory and Account Management Strategy In the past, digital editions have been regarded as a side dish to the main course of a print edition. Here is why you need to embrace digital editions immediately. Publishing 6 MIN READ Small Price To Pay: Will Twitter’s Micropayments-Plan Help Publishers? Elon Musk says it will be a “win-win" for media organizations and the public. Will it be enough to keep publishers around? Publishing 6 MIN READ The Great Recruitment: How To Hire Great Ad Sales Reps in 2023 With 2023 promising so much advertising growth, it's more important than ever to know what to look for in an ad sales rep. Here are four insights to help your search. Publishing 3 MIN READ Publishers Earning Revenue with Programmatic Ads, Focusing on Further Growth A new survey is highlighting just how important programmatic advertising is to publishers and their bottom lines. Publishing 6 MIN READ From Nest To Notes: Will Substack Notes Inspire Twitter Users To Fly The Coop? As Twitter tailspins and its ad revenue is expected to decline, Substack Notes hopes to make a lasting social-media splash with a subscription-based platform. Publishing 3 MIN READ Before the (Third) Party’s Over: Most Marketers Still Relying On Third-Party Cookies A new study has found that 75% of marketers are still using cookies and not taking the necessary steps to update their data strategies. Publishing 4 MIN READ Conquering All Media: The Best Ad Sales Software In Every Industry Discover the ad sales software that's perfect for the industry you work in. Publishing 4 MIN READ New Report: “Causes For Optimism” in 2022-23 World Press Trends Outlook Amid continued and ever-arising challenges in the publishing industry, WAN-IFRA’s report offers some optimism regarding revenue diversification Publishing 4 MIN READ California Bill Would Require Facebook, Google To Pay “Journalism Usage Fee” If passed, the California Journalism Preservation Act would force Big Tech platforms to pay news publishers for their local-based content. Publishing 3 MIN READ Fountain of Youth: Majority of Young Americans Paying For Their News (Report) According to a new report from the American Press Institute, 60% of Americans under the age of 40 are paying for or donating to news in some capacity Publishing 5 MIN READ News Feed: Following the Money in Meta’s Journalism Investments A new report is breaking down what happened with Meta's promise of a $300 million investment in local news. Publishing 5 MIN READ Publishing in the AI Era: Where Is AI-Generated Content Preferred? New surveys are asking Americans how they feel about AI-generated content, and the results could help publishers in evaluating their newsrooms and marketing departments. Publishing 6 MIN READ ChatGPT vs. Google — Searching for the Best As ChatGPT takes aim at Google's Search, a team of communication and search engine experts worked to see which was smarter. Publishing 7 MIN READ Can Customer Enlightenment Save Digital Marketing As We Know It? A new report is looking at current digital marketing practices, specifically in regards to personal data and the concept of “informed consent” between the individual user and a company. Publishing 3 MIN READ Programmatic Guaranteed Buys Helping Otherwise Slow 2023 Start (Report) Recent reports have 2023 starting slow for both direct and programmatic ad sales. However, some media executives see promise in programmatic direct deals that can “make up for the shortfalls.” Publishing 5 MIN READ Predicting The News: Artifact Using AI To Make Feeds More Relevant To Readers Artifact may be the news aggregator we’ve all been waiting for. Publishing 3 MIN READ Advertising Spend to Increase As Technology Takes Spotlight wo recently released reports are not only putting an optimistic look at advertising spend in the coming year.. Publishing 3 MIN READ More Americans Are Seeing (and Clicking) Relevant Ads Digital advertising, when processed to the best of technology’s abilities, has the potential to offer and even treat.. Publishing 4 MIN READ Technology, Subscriptions A Priority to Publishers in 2023 (report) More than 300 media executives from more than 50 countries and territories were surveyed in this year’s “Journalism.. Publishing 3 MIN READ Bird Migration: Will Post Prove To Be The Best Twitter Alternative? Eyes will always be scoping the social media platform landscape for The Next Big Thing, but necks have been on even more... Publishing 3 MIN READ More Publishers Saw Increase in Digital Subscriptions in 2022 A survey of publishers by the Alliance for Audited Media (AAM) showed that 2022, for all its discouraging headlines... Publishing 2 MIN READ Meta Facing Fines, Reality Check Over Ad Practices After years of complaints against them and months of speculation about what it could mean for their advertising model... Publishing 3 MIN READ Meta’s Future Ad Revenue Driven By Instagram Growth We’re just a few days into 2023, which means Meta has likely brought in a billion dollars in ad revenue already. Publishing 3 MIN READ Are you undercharging for your digital publication? New research reveals telling subscription data New research from Toolkits and the National Research Group is shining light on subscriptions to digital publications at a time.. Publishing 3 MIN READ A Dent in the Duopoly? Google and Meta Losing Ground on Digital Advertising Spend For the first time in almost a decade, the digital advertising beast known as The Duopoly will bring in less than half of all U.S. Publishing 4 MIN READ Next Year and Beyond: The State of The Ad Economy The Big Forecasters have spoken, and after some December revisions to their ad economy outlooks, that ever-constant... Publishing 4 MIN READ Facing A Cookie less Future, Marketers Trust Performance-Driven Paid Media There’s no denying that the prospect of a cookieless future is concerning to many. For years, Magazine Manager Blog... Publishing 4 MIN READ News Travels Fast: More Than Three-quarters Of U.s. Publishers Are Using Tiktok We’ve written about TikTok’s emerging presence in our lives, with users doing far more than just aimless scrolling and fearless dancing. Publishing 4 MIN READ Advertising Consent: The Legal Decision That May Change Facebook Twitter may have a new daddy who’s seeking attention, but it’s Facebook’s parent company Meta and its headlines this past week that publishers... Publishing 5 MIN READ Media Bargaining Bill Dropped Following Facebook Threat Whether it was the last-minute Facebook threat or some other unrevealed reason for red-lining, a measure... Publishing 7 MIN READ Has Google Found The Ideal Paywall Alternative? A user of Google AdSense was recently notified about a beta program of Google’s that, when fully launched... Publishing 4 MIN READ Magazine Audiences & Site Advertisers Increased Last Year (report) The latest installment of the 2022 Magazine Media Factbook was recently released... Publishing4 MIN READWhat Subscription Fatigue?! New Report Shows Subscription Increase for NewspapersDespite the many industry and economy concerns, a new report has newspapers of all sizes seeing an increase in subscriptions. Publishing7 MIN READSmall Businesses Buying More Digital in 2023The recent rise in business applications is one indicator that businesses and their spending are only going to grow. Publishing6 MIN READOut of Context: How Content Shapes Reader Interaction With AdsRelevant content has always helped ads, but a recent study has helped shine actionable light on the context that content can carry. Publishing3 MIN READDigital Ad Spending To Continue Its GrowthDespite tech and advertising's tough third quarter, forecasts still have digital ad spend growing in 2022 and beyond. Publishing4 MIN READMedia Matters: Execs and In-House Counsel Reveal Who They Trust MostA new report reveals where decision-makers are getting informed ... as well as their preferred types of content. Publishing3 MIN READThe Challenges of First-Party Data Capture and StrategyA new report has revealed the indifference some marketers have about our cookieless future. Publishing5 MIN READX Factor: How Elon Musk’s Ambitions for Twitter and An “Everything App” Might Affect PublishersWhat Elon Musk does with Twitter in the near future could speak toward his long-term vision for X, the "everything app" that publishers need to keep an eye on. Publishing3 MIN READThe Bright Future of Programmatic AdvertisingNew projections have programmatic ad spending increasing far faster than many could have expected. Publishing4 MIN READThe Time is Now: TikTok’s Increasing Prominence in News, Search, and MoreOnce it clicks that TikTok is about more than viral dances, you can better understand the possibilities that come with a billion active users. Publishing3 MIN READYour Data or Your Dollars: Putting a Price on User Data and ConsentResearchers looking at cookie paywalls are offering a glimpse at how valuable user data may be in the future. Publishing3 MIN READNew Business A Boon for Ad Economy And PublishersNew data about the growth of "new business" should have publishers prepared for new business of their own. Publishing2 MIN READGoogle Announces First-Party Solution For PublishersWith PAIR, publishers and advertisers would connect in clean rooms using only first-party data. Publishing3 MIN READReevaluating Open Rates and Email Marketing Success One Year After Apple’s Privacy ChangesWe knew open rates would change with Apple's Mail Privacy Protection. Now that we know exactly how much, what can we do? Publishing3 MIN READWorld Press Trends Report (Preview): Data-Centric OptimismA sneak peek at WAN-IFRA's annual report shows hurdles ahead, but "bullish" attitudes. Publishing3 MIN READChanging Face of Search: What Google’s Updates Mean For The Future of Search AdvertisingGoogle Search is putting a focus on images and video. Will it be enough to compete with Search up-and-comers? Production10 MIN READThe 5 Myths of Digital Flatplanning, and How To Overcome ResistanceOnce you see the benefits of opening up your flatplan to all within an intuitive digital studio, you'll wonder how you ever relied on pen-and-paper alone. Publishing5 MIN READThe Advertising Sales Reps’ Guide to Programmatic Advertising Sales: Part IIIt’s a challenge for many sales reps to understand how digital advertising works so they can take advantage of these opportunities. Publishing5 MIN READThe Advertising Sales Reps’ Guide to Programmatic Advertising Sales: Part IIt’s important to understand the basic differences between advertising as we traditionally know it and the world of programmatic advertising. Publishing9 MIN READNo More Cookies: How You'll Be Able To Survive Without These Dying Tracking ToolsAll hope is not lost if your current tracking techniques go by the wayside. Publishing8 MIN READThe Highs And Lows Of Publishing CRM, And How To Embrace The Complications Here is the solution to measure and overcome highs, lows and complications of publishing CRM. Publishing8 MIN READSo Happy Together: The Must-Have Integrations Your CRM Needs Here are the must-have CRM integrations that you need. Publishing4 MIN READ6 Ways to Capitalize on a Challenging Publishing Environment Here's how you can improve your media business amid the challenges of a recession.
