Marketing Automation for Publishers
Mirabel's Marketing Manager eliminates the back-and-forth between disconnected tools. Build targeted lists, launch automated campaigns, and track every open and click — all without leaving The Magazine Manager.
Publishers spend too much time exporting contacts, switching between platforms, and manually reconciling campaign results. Mirabel's Marketing Manager is built directly into The Magazine Manager's CRM, so your audience data, subscription records, and marketing communications live in one place. No integrations to maintain. No duplicate data entry. Just campaigns that reach the right people at the right time.
Each capability below replaces a manual step that publishing marketing teams repeat every campaign cycle.
Schedule future and follow-up campaigns, run A/B test campaigns, RSS Feed campaigns, and re-engagement campaigns, and publish workflow campaigns — all from the powerful Email Builder inside Marketing Manager. No external email platform required to execute sophisticated, multi-step sends.
The built-in Email Analytics Module creates detailed campaign analytics reports that track opens, clicks, unsubscribes, spam complaints, and more for every campaign you send. Results are visible inside the same system where you built the list and wrote the email — no exporting to a separate dashboard.
The Magazine Manager offers a powerful mailing list builder with static and dynamic list creation. Choose from over 80 properties to pull contacts — including CRM data like companies, job titles, and geography — to build highly targeted lists. It also draws on website visitor history, email opens, and content interest, so your segments reflect real audience behavior, not just demographic fields.
The automation engine lets you optimize marketing efforts by automating the sequences that would otherwise require manual scheduling and follow-up. Set triggers, define workflows, and let the engine run campaigns on the cadence your audience development strategy requires.
Marketing Manager includes a powerful landing page tool built for the publishing CRM industry. Build and publish landing pages that capture leads directly into your CRM without routing traffic through a third-party tool or requiring a separate web team handoff.
See which technologies competitors are using on their websites and track competitors' social media statistics — including page rank, Twitter followers, and Facebook likes. This intelligence sits inside Marketing Manager so your team can act on it without leaving the platform.
How It Works in Practice
Here is how a publisher's marketing team runs a targeted re-engagement campaign entirely inside The Magazine Manager with Marketing Manager active.
Open the Mailing List Builder and select from over 80 properties. Filter by job title, company type, geography, past email opens, and website visit history to define a dynamic list that updates automatically as contacts meet or leave your criteria.
Use the Email Builder to create your re-engagement campaign. Set up an A/B test on subject lines, schedule the initial send, and configure follow-up messages to go out automatically to contacts who did not open the first email — all within the same tool.
Hand the campaign to automation, which fires each message on the schedule you defined, manages the workflow steps, and handles re-engagement triggers without requiring manual intervention from your team.
Link campaign emails to a landing page built inside Marketing Manager. Leads who respond are written directly into the CRM — no CSV import, no manual data entry, no delay before your sales team can act on a new contact.
Open the Email Analytics Module to see opens, clicks, unsubscribes, and spam complaints for the campaign. Because the analytics live inside the same platform as the list and the CRM records, you can immediately identify which contacts engaged and update their records or trigger a follow-up workflow.
Publishing Marketing vs. Generic Tools
Standalone email tools were not built around a publishing CRM. Here is what that means in practice.
The following quotes are from verified Capterra reviewers of The Magazine Manager.
"Magazine Manager is specifically designed for those of us in the print and digital publishing industry and it is crucial to our sales success. It is extremely easy to learn and apply immediately. With this software, we are able to quickly and easily pull targeted email lists to generate sales, electronically invoice clients in literally minutes, take payments, and with a click of a button know what our clients' ad schedules are, what they have paid and what they owe."
"The Magazine Manager is tailored to our industry and they are always looking for ways to get more from the data so I can make informed decisions on the progress of our publications. With the CRM, billing, and production modules everyone uses the same software making it much easier for everyone to do their job."
