Mirabel Technologies Introduces RSS Newsletters Suite Within Marketing Manager

A Streamlined Way for Publishers and Media Companies to Deliver Curated, Engaging Content at Scale

Mirabel Technologies, a leading provider of integrated CRM and workflow solutions for publishers and media organizations, is pleased to announce the release of its new RSS Newsletters suite, available through Marketing Manager and fully integrated with its flagship platforms—The Magazine Manager, The Newspaper Manager, and Digital Media Manager.

Seamless CRM and Marketing Integration, Targeted, Personalized Outreach

Marketing Manager seamlessly integrates with Magazine Manager’s all-in-one CRM, allowing users to manage their marketing and communications in one place.

This new enhancement gives media teams a flexible, efficient way to create and distribute customized newsletters that automatically pull fresh content from RSS feeds. Designed to simplify production workflows while strengthening audience engagement, the RSS Newsletters suite allows publishers to deliver timely, relevant content without manual upkeep.

Email remains one of the most effective channels for driving readership and engagement,” said Mark McCormick, President and CEO of Mirabel Technologies. “With this release, publishers can produce newsletters that feel personalized and polished while significantly reducing their production time

Key Capabilities of the RSS Newsletters Suite Include:

• Curated or Automated Newsletters: Select specific articles for a one-time curated send or schedule newsletters that automatically pull the latest content from your feeds at set intervals.
• Customizable Article & Email Templates: Add branding, headers, footers, and custom layouts using drag-and-drop template tools. Article templates give teams control over how each RSS item appears, including images, headlines, summaries, and more.
• Feed Management Tools: Preview available articles, filter by tags or reps, view update history, and organize your feeds from a single interface with full visibility into the latest content.
• Advanced Newsletter Tracking & Organization:Search, sort, and filter all campaigns by name, status, rep, subject line, or date. Create custom views with more than 55 available fields, including opens, clicks, delivered percentage, and the number of RSS articles included.
• Audience Segmentation Powered by CRM Data:Because Marketing Manager is seamlessly integrated with Mirabel’s all-in-one CRM platforms, users can build and target lists using over 85 audience properties—subscription history, order data, demographics, and more—ensuring each newsletter reaches the right readers.