Mark McCormick

About Mark McCormick

Mark McCormick is President of Mirabel Technologies, the company behind The Magazine Manager.

He writes about the business of publishing: advertising sales, programmatic and digital advertising, subscriptions and audience, and the technology magazine and media companies run on.

Mark studied at the University of Notre Dame and is based in Fort Lauderdale, Florida.

Recent articles by Mark McCormick

• AI Everywhere: More Than One-Third Of New Pages Show AI Fingerprints

  October 5, 2026

  One in 10 pages now show signs of AI authorship, with 35% of pages published since ChatGPT debuted showing strong signs of having AI-generated content.

• Label What Misleads, Skip the Rest: IAB's New Rules for AI Ad Disclosure

  September 28, 2026

  AI labels cut click-throughs 31.5%. See how IAB's risk-based framework helps advertisers decide exactly when to disclose AI.

• Why Advertisers Could Soon Demand ‘Verified Clicks’ From Email Marketers

  September 21, 2026

  New data shows Gmail and Outlook opens and clicks are increasingly bot-driven, pushing email marketers toward verified-click reporting.

• Knives Out: AI Scraping Hits European Publishers Hardest, New Data Shows

  September 14, 2026

  AI scraping is 4x higher in Europe than North America, and it takes 179 bot visits to earn a single referral.

• All In On AI: Publishers Say AI Discovery Is a Net Positive

  September 8, 2026

  New research finds 95% of publishers feel AI's impact, and most call LLM-driven content discovery a net positive for their business.

• Global Ad Revenue Set to Hit $1.3 Trillion in 2026's 'Gold Rush' Year

  August 31, 2026

  A new forecast shows nearly 9% global ad revenue growth in 2026, hitting $1.3 trillion as generative search reshapes advertising.

• Programmatic Ad Quality Hitting An All-Time High … At A Cost

  August 24, 2026

  New Q2 2026 research from ANA shows programmatic advertising quality hit a record 45.1% TrueAdSpend. See what's driving the efficiency gains.

• The Newsroom AI Shift: 4 In 5 Journalists Now Using AI Tools

  August 17, 2026

  New data shows how journalists really use AI — for brainstorming and research — and why human touches still matter.

• Digital Ads in 2026: The Challenges of Transitioning Your Team to Digital

  August 10, 2026

  The transition to digital sales can be quite the adjustment for some print ad salespeople, but with patience, dedication, and training, you can jumpstart your team

• In AI We Trust? How Americans’ Trust In AI Compares To Trust In News, Family, And More

  July 31, 2026

  New research reveals how much Americans trust AI for information vs. friends, news, banks, and social media.

• The Great Recruitment: How To Hire Great Ad Sales Reps in 2026

  July 6, 2026

  With optimism about the growth of ad sales moving forward, consider these next-level tips for hiring great ad sales reps.

• Checking The News: What Natural News-Skepticism Means for AI

  June 18, 2026

  As news-skepticism becomes as important as simply following the news, it’s important for both publishers and AI tools to respect those reader habits.

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